Umami is an education app providing professional culinary technique classes and themed meal-planning playlists for home cooks on iOS and Android.
The App DNA
What makes this app unique?
Users hire Umami to transition from casual cooking to structured culinary skill-building, but the lack of content updates fails to sustain the long-term subscription habit.
For Home cooks and food enthusiasts seeking structured culinary education and time-efficient meal planning.
What does it look like?
Key features
Video-based instruction on cooking methods taught by professional chefs. Revenue Link: Premium-tier gate restricts specialized educational content to subscribers.
Curated video collections such as 'Cooking in 20 minutes'. Revenue Link: Retention loop organizes content into actionable routines to increase session frequency.
How much does it cost?
Subscription-first model utilizing a free-to-try content gate to convert users into paid subscribers.
Velocity
Dormant developmentopaqueShow more...
Umami - Seu Guia na Cozinha has been inactive for over 570 days, significantly exceeding the threshold for a zombie classification. There have been no feature updates, bug fixes, or operational changes recorded since the latest release in early 2025. The development momentum is non-existent, and the app appears to be in a state of abandonment.
Who built it?
The Members
4 apps tracked · Education
Teacher Ju English
Ei Mecânico
Marta RodriguesUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Umami - Seu Guia na Cozinha
How's the Education market?
Umami occupies the Education category with a subscription-gated library, but the 571-day update gap places it at a competitive disadvantage against active rivals. The lack of recent store activity signals a stagnant product posture that limits new user acquisition.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Umami - Seu Guia na Cozinha
Where is it heading?
The culinary education market is consolidating around apps with high-frequency content updates and community features, leaving Umami exposed. The 19-month update silence confirms the app is no longer a viable consumer product, so the PM must pivot to B2B licensing or sunset the app to avoid further brand erosion.
- The 571-day update gap indicates the app is in maintenance mode, which prevents the product from competing with active culinary education rivals.
- Lack of new content or feature releases leads to subscriber attrition, as the value proposition of a static library diminishes over time.
The SWOT
- Professional chef-led video content provides a high-quality educational barrier against generic recipe apps
- Untapped B2B partnerships with culinary schools could provide a stable distribution channel outside the saturated consumer app store
Next best moves
Sunset consumer app updates because 19 months of silence indicates a lack of product-market fit → reduce operational overhead
+ 1 more prioritized moveThe counter-intuitive read
The 19-month update silence is not a failure…
Read the full takeSince the last report: The report reflects a strategic pivot toward B2B licensing for the existing content library, acknowledging that the consumer app is in a terminal maintenance state.
Bottom line
Umami provides high-quality culinary instruction, but the 19-month update silence signals a lack of strategic commitment that will inevitably drive subscriber churn, so the team must either pivot to a low-maintenance B2B model or sunset the consumer app to protect brand equity.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated