Report updated Apr 19, 2026

Overview · Full Intel report in progress

Under Armour is an established shopping app that is completely free. With a 4.8/5 rating from 86.1K reviews, it shows polarized user reception.

What is Under Armour?

The Under Armour app is a mobile shopping platform for performance footwear, apparel, and gear. It provides a personalized shopping experience with exclusive access to collections like Curry Brand and Project Rock, alongside integrated loyalty rewards.

Current Momentum

v2.76 · 3w ago

Intense

Last updated 27d ago. 5 versions tracked.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Shopping

No ranking data

ShoppingGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Exclusive CollectionsStandard

Provides access to specialized product lines including Curry Brand and Project Rock.

Personalized RecommendationsStandard

Offers tailored product suggestions based on the user's specific training and fitness goals.

UA Rewards ProgramStandard

Grants members access to exclusive benefits and rewards for their purchases.

Drop AlertsStandard

Sends notifications to users regarding the release of new sneakers, clothing, and accessories.

How much does it cost?

Free

Who Built It?

Under Armour, Inc. app icon

Providing athletes with a direct mobile interface for performance gear and exclusive product drops. Integrating loyalty rewards to drive repeat commerce.

Portfolio

1

Apps

Explore the full Under Armour report

Portfolio breakdown, audience, momentum, and every app published by Under Armour.

Go deeper

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for Under Armour?

How's The Shopping Market?

How does it evolve in the Shopping market?

Rank progression

1 active ranking tracked — 30-day window

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Under Armour

Key Takeaways

The app serves as a high-performance retail channel that prioritizes personalized product discovery and member-exclusive incentives.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Under Armour, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Under Armour Intelligence Report.” Updated Apr 19, 2026. https://marlvel.ai/apps/under-armour

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