Untamed Mad Lab is an augmented reality game by WowWee that integrates physical Mad Lab Minis collectibles with digital gameplay. Users scan QR codes to extract DNA elements, mutate creatures, and engage in 2v2 AR battles.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Fans of WowWee's Untamed collectible toy line and players interested in AR-based creature collection and combat games.
What does it look like?
Key features
Utilizes augmented reality machinery to combine DNA elements and create over 1,000 unique creature mutations.
Features a 2v2 battle engine that allows players to compete against friends or anonymous opponents in real-time.
Provides a narrative experience where players explore locations on Untamed Island to battle local residents.
Acts as a digital catalog for users to view and track all 34 unique characters found on the island.
How much does it cost?
Velocity
Who built it?
WowWee Group
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Untamed ARenaUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Untamed Mad Lab
How's the Games market?
The rivals identified
The Analyst's Read
Key takeaways for Untamed Mad Lab
Where is it heading?
Bottom line
The app functions as a digital companion to physical collectibles, leveraging AR technology to facilitate creature creation and competitive combat.
Report last updated