| Core Identity |
| Developer | Upright Technologies Ltd | Alcohol Research UK | A Couple of Friends OOD | E-protect | Jonathan Kopp | Alejandro Hernandez Mitre | Gluroo Imaginations Inc. |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | iOS, Android | iOS, Android | iOS | iOS | Android, iOS | iOS | iOS, Android |
| Store Metrics |
| Rating | 4.6 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.9 / 5 | 0.0 / 5 | 3.9 / 5 |
| Ratings Count | 3,929 | 2,774 | 17,869 | 4,115 | 11,444 | 0 | 8 |
| Price | Free | Free | Free | Free | Free | $2.99 | Free |
| Release Date | May 6, 2020 | Dec 11, 2018 | Aug 17, 2019 | Sep 8, 2011 | Oct 14, 2019 | Jan 23, 2026 | Jan 22, 2026 |
| Last Updated | Apr 30, 2026 | Apr 15, 2026 | Apr 20, 2026 | Mar 17, 2026 | Apr 24, 2026 | Jan 23, 2026 | Apr 20, 2026 |
| Sentiment & Reviews |
| Sentiment | terrible | positive | excellent | excellent | mixed | - | - |
| Score | 15/100 | 70/100 | 85/100 | 85/100 | 65/100 | - | - |
| Praises | - Posture correction device provides effective physical feedback for users struggling with slouching habits
| - Gamified tracking of alcohol-free days provides consistent motivation for long-term habit change
- Non-judgmental tone and educational content support users during challenging sobriety or moderation journeys
| - Minimalist interface design allows users to track habit streaks without unnecessary feature clutter
- Visualizing long-term progress through streak counters provides significant motivation for sobriety and habit change
- Home screen widget integration offers quick access to streak data without opening the main application
| - Simple and intuitive interface design allows users to track alcohol consumption without complex setup requirements
| - Community support and shared quitting journeys provide essential motivation for long-term users
| - | - |
| Complaints | - App hijacks external web links and forces them to open within the application interface
- Persistent connectivity failures between the mobile application and the physical posture trainer device
| - Frequent application freezing and unresponsive screens disrupt the daily logging habit for many users
- Inconsistent data synchronization and calculation errors undermine trust in the sobriety tracking metrics
| - Paywalling core widget functionality creates friction for users who previously accessed these tools for free
- Lack of privacy controls for sensitive habit data exposes users to unwanted scrutiny from others
- Technical instability on wearable devices prevents reliable tracking and habit resetting for watch users
| - One-way Apple Health synchronization prevents data integration from other third-party tracking applications
| - Aggressive paywalls restrict access to basic community features and essential progress milestones
| - | - |
| Requests | - Integration with native health tracking platforms to sync posture data automatically
| - Localized measurement units for volume would improve usability for users outside the United Kingdom
| - Customizable encouragement messages would improve the emotional support provided by the habit tracking interface
- Granular control over time display settings would allow users to focus strictly on day counts
- Ability to undo accidental habit resets would prevent the loss of accurate streak history
| - Addition of a daily notes section to document context behind specific drinking events
| - Interactive social features like liking and replying to motivational posts from other users
| - | - |
| Strategic Intel |
| Strengths | - Proprietary vibration-feedback mechanism creates high switching costs
- Real-time avatar visualizes progress to drive daily session frequency
| - Charity-backed authority builds high user trust
- Behavioral science framework differentiates from abstinence-only apps
| - Minimalist UI design reduces cognitive load for habit tracking
- Streak-based visualization creates a psychological barrier to churn
- Widget integration drives daily session frequency
| - Intuitive interface design drives daily habit formation
- Unit conversion logic establishes health-authority
- Apple Health integration creates data lock-in
| - Buddy System social network effect drives retention
- Community forum engagement increases session frequency
- Financial savings calculator provides immediate positive reinforcement
| - Lightweight interface reduces cognitive load for users in early recovery stages.
| - |
| Weaknesses | - 2.05-point Android-iOS rating gap on majority Android base
- Persistent device-sync failures drive high churn
| - Frequent interface freezes on the latest release
- Lack of social accountability features
- Missing non-UK measurement units
| - Paywalling previously free widget features triggers negative sentiment
- Lack of privacy-focused features like password protection
- Technical instability on wearable devices
| - One-way Apple Health sync limits utility
- Aggressive monetization prompts erode long-term user trust
- Granular volume measurement options are missing
| - Aggressive paywalling of previously free milestones
- Broken in-app notification system
- High subscription cost relative to competitor value
| - Lack of social accountability features limits long-term retention compared to community-based rivals.
| - |
| Pricing | free | free | free | freemium | freemium | paid | free |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | - | - |
| Update Cadence | 2 versions, 2 majors/6mo, ~2d avg | 2 versions, 2 majors/6mo, ~0d avg | 1 versions | 1 versions, 1 majors/6mo | 2 versions, ~5d avg | - | - |
