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Valentine’s Wishes & Greetings vs its rivals

Side-by-side comparison against Valentine’s Wishes & Greetings's closest competitors: identity, store metrics, ratings & sentiment, and strategic intel.

Valentine’s Wishes & Greetings
This App
Blue Mountain Ecards
Nemesis
Valentine's Day Greeting Cards – Free Invitation.s
Contender
Christmas card maker .
Contender
CardSnacks: ecards, greetings
Contender
Birthday Greetings & Wishes
Contender
Birthday Greeting Cards - Text on Pictures: Happy Birthday Greetings
Peer
SendOutCards
Peer
Spring Festival Card
Peer
Name Photo On Birthday Cake
Peer
Core Identity
DeveloperNitin GohelAGCM, Inc.Milica VuksanovicGonzalo Hernan Aristizabal giraldoMobigram LLCGalaxy studio appsJoachim BrunsSendOutCardsShanghai Dazhuo Information Technology Co., Ltd.DOSA Apps
CategoryLifestyleLifestylePhoto & VideoPhoto & VideoLifestyleEventsBookSocial NetworkingLifestylePhotography
PlatformiOSiOS, AndroidiOSiOSiOSAndroidiOSAndroid, iOSiOS, AndroidAndroid
Store Metrics
Rating3.7 / 54.9 / 54.3 / 54.9 / 54.9 / 54.8 / 51.0 / 53.9 / 50.0 / 54.6 / 5
Ratings Count366,90232163,1023,0661369067,738
PriceFreeFreeFreeFreeFreeFreeFreeFree$0.99Free
Release DateFeb 9, 2024Dec 8, 2021Jan 13, 2017Nov 14, 2024Aug 11, 2017Nov 19, 2020Sep 3, 2016Feb 4, 2015Feb 4, 2021Sep 6, 2017
Last UpdatedFeb 2, 2026Feb 27, 2026Jan 13, 2017Dec 12, 2024May 5, 2026Nov 18, 2024Sep 3, 2016Feb 26, 2026Feb 6, 2024Apr 8, 2025
Sentiment & Reviews
Sentiment-------mixed--
Score-------65/100--
Praises----------
Complaints----------
Requests----------
Strategic Intel
Strengths
  • Personalized card editor functions as a primary paid-conversion lever.
  • Themed category structure increases session duration during holiday windows.
  • 1,000+ ecard library sustains high-frequency usage
  • Automated reminder system drives recurring session triggers
  • Simplified, niche-focused experience for Valentine's Day
  • Zero-cost access model removes all friction for seasonal, casual users
  • Lightweight, niche-focused interface avoids the clutter of general-purpose greeting apps
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  • Minimalist, ad-free interface reduces user friction
  • Wallpaper export functionality provides secondary use case
  • Automated drip campaigns function as a B2B retention moat for business users
  • Physical mail fulfillment provides a tactile differentiator in a digital-only market
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Weaknesses
  • Subscription-gated library creates a high barrier to entry.
  • 3.67-star rating indicates friction in the user experience.
  • Premium-only gate limits top-of-funnel conversion
  • Android rating lags iOS by 0.3 points
  • Zero monetization strategy limits development capital
  • Static image-based cards lack engagement of animated content
  • No monetization layer limits the budget for recurring content updates
  • Static frame library lacks the engagement potential of animated content
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  • 1.0-star rating on the only platform
  • Zero updates since 2016 release
  • Lack of social sharing integration
  • 3.89 iOS rating indicates UI friction
  • Manual contact management is a high-effort barrier to entry
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Pricingsubscriptionsubscriptionfreefreefreemiumfreefreesubscriptionpaidfree
MomentumMaintenanceActiveZombieZombieIntense-ZombieMaintenanceMaintenance-
Update Cadence1 versions5 versions1 versions1 versions, 1 majors/6mo5 versions-1 versions5 versions, ~56d avg5 versions-

Compare Valentine’s Wishes & Greetings head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Valentine’s Wishes & Greetings, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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