Report updated Jun 15, 2026
Vaulted: Buy Gold & Silver
For investors seeking physical ownership of precious metals as an alternative savings vehicle or portfolio diversification tool.
Vaulted: Buy Gold & Silver is an established finance app that is completely free. With a 4.7/5 rating from 1.5K reviews, it shows polarized user reception. Users particularly appreciate automated investment features allow users to build precious metal holdings without manual intervention, though technical instability and login failures prevent users from accessing their accounts after the latest update remains a common concern.
What is Vaulted: Buy Gold & Silver?
Vaulted is a finance platform for buying and securing physical, serial-numbered gold and silver on iOS and Android.
Users hire Vaulted for direct ownership of hard assets as an alternative savings vehicle, bypassing the complexity of paper-based ETFs.
Current Momentum
v5.3 · 6mo ago
Maintenance- Updated libraries for latest OS support.
- Maintains consistent physical asset allocation model.
Active Nemesis
Fidelity Investments
By Fidelity Investments
Other Rivals
7-Day Rank Pulse 🇺🇸
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Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Purchases are tied to specific, serial-numbered gold kilo bars at the Royal Canadian Mint and silver 1,000 oz bars at HSBC London.
Users are assigned a dedicated advisor with an average of 15 years of experience for market guidance and technical support.
Ability to request physical shipment of gold or silver holdings to any address.
How much does it cost?
- Free app download
- 0.8% premium on gold purchases
- 2.0% premium on silver purchases
Monetization relies on a transparent percentage-based premium over wholesale acquisition costs rather than subscription or management fees.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does McAlvany Financial make?
What do users think recently?
Low confidence · Latest 67 of 76 total reviews analyzed · Based on 76 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate automated investment features allow users to build precious metal holdings without manual intervention and direct access to physical precious metals provides a sense of security for long-term wealth, but report technical instability and login failures prevent users from accessing their accounts after the latest update and high transaction and maintenance fees reduce the overall value proposition for smaller retail investors.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Vaulted: Buy Gold & Silver?
Where is it available?
Localized markets (1)
How's The Finance Market?
Market outlook for this category
Available very soon
Which niche is Vaulted: Buy Gold & Silver in?
to invest in physical gold and silver
Explore the full Investing Dashboards niche
Every app in this space — 593 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Fidelity competes for the same retail investor wallet, offering a comprehensive platform that includes precious metals alongside traditional equities and crypto.
Differentiators
- Offers a massive, diversified ecosystem of traditional stocks, bonds, and crypto assets in one app
- Provides institutional-grade research and real-time market data that Vaulted lacks for broader portfolio management
- Leverages deep brand trust and massive capital reserves to offer zero-commission trading across many asset classes
Head to head
Vaulted should double down on the 'physical delivery' and 'hard asset' niche, as it cannot compete with Fidelity's scale in general brokerage.
Contenders(7)
Competes for the user's attention regarding high-level financial data visualization and enterprise-grade reporting.
Differentiators
- Features advanced dashboard studio tools for custom data visualization that exceed Vaulted's simple savings tracking
- Includes Apple Watch integration for quick-glance financial metrics, a feature currently missing from the Vaulted app
A professional-grade brokerage interface that competes for the attention of serious, wealth-focused investors.
Differentiators
- Includes mobile check deposit and virtual assistant features that streamline standard brokerage account management
- Provides a more robust suite of portfolio monitoring tools compared to Vaulted's focused precious metals interface
A full-service banking platform that competes for the user's primary financial management and savings activity.
Differentiators
- Offers comprehensive multi-currency transfers and loan repayment features that Vaulted does not support
- Provides deep business banking integration, positioning itself as a daily-use utility rather than a niche savings tool
This app targets the agricultural sector's financial needs, overlapping with Vaulted's audience of commodity-focused investors.
Differentiators
- Provides niche profitability optimization tools specifically designed for farm management and agricultural commodity hedging
- Integrates proprietary market data dashboards that cater to the unique volatility of the agricultural sector
Competes for the user's financial management time by focusing on account administration and security features within a mobile-first environment.
Acts as a contender by capturing the transactional flow of funds that users might otherwise allocate toward precious metal investments.
Competes for the user's attention in the financial management space by providing mobile-based account and claims administration.
Compare Vaulted: Buy Gold & Silver against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Vaulted: Buy Gold & Silver
Strengths to defend, gaps to attack
Core Strengths
- Direct ownership model at Royal Canadian Mint functions as a brand moat
- Personal advisor outreach increases customer lifetime value
Critical Frictions
- 0.7★ Android-iOS rating gap on majority Android base
- High transaction fees reduce value for smaller retail investors
Growth Levers
- Education partnerships untapped as B2B distribution
- Physical redemption capability serves as a primary acquisition hook
Market Threats
- Fidelity's institutional-grade research and zero-commission trading ecosystem
- Technical instability in the latest release eroding user trust
What are the next best moves?
Ship stability patch for login loops
Technical instability is the #1 complaint theme in reviews, directly blocking account access.
Trade-off: Push the asset-swapping feature sprint to Q1 — stability is the current churn driver.
Pivot advisor outreach to automated in-app notifications
High-touch service is not scaling for smaller retail investors, as indicated by fee-related complaints.
Trade-off: Reduce manual advisor headcount for tier-1 accounts — automated scaling is the priority.
A counter-intuitive read
The high-touch advisor model is not a differentiator but a scalability bottleneck that prevents Vaulted from competing with the automated, low-fee brokerage experience of Fidelity.
Feature Gaps vs Competitors
- Real-time market data dashboards (available in Fidelity but missing here)
- Mobile check deposit (available in Wealthscape Investor but missing here)
- Apple Watch integration (available in Infor EPM but missing here)
Key Takeaways
Vaulted defends its niche through physical asset transparency, but the recent technical regressions and high fee structure create churn risk among retail investors, so the PM must prioritize app stability to prevent further trust erosion.
Where Is It Heading?
Mixed Signals
The precious metals savings market is consolidating around platforms that offer both physical security and seamless digital utility. Vaulted's current maintenance-mode update cadence leaves it exposed to brokerage rivals that provide superior portfolio monitoring, so the PM must bridge the technical gap to prevent user migration.
Technical regressions in the latest release (login loops, launch failures) erode the daily active habit, which compounds the rating drag already visible on Android.
The core value proposition of physical metal allocation remains a strong retention hook for long-term wealth investors who prioritize security over liquidity.