Vaulted is a finance platform for buying and securing physical, serial-numbered gold and silver on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#188
▼9Finance · free
Sentiment
4.7
2k reviews
Nemesis
Fidelity Investments
The App DNA
What makes this app unique?
Users hire Vaulted for direct ownership of hard assets as an alternative savings vehicle, bypassing the complexity of paper-based ETFs.
For Investors seeking physical ownership of precious metals as an alternative savings vehicle or portfolio diversification tool.
What does it look like?
Key features
Purchases are tied to specific, serial-numbered gold kilo bars at the Royal Canadian Mint and silver 1,000 oz bars at HSBC London.
Users are assigned a dedicated advisor with an average of 15 years of experience for market guidance and technical support.
Ability to request physical shipment of gold or silver holdings to any address.
How much does it cost?
Monetization relies on a transparent percentage-based premium over wholesale acquisition costs rather than subscription or management fees.
Velocity
Maintenance developmentperformanceplatform expansionShow more...
The app has shipped only two releases in the last seven months, resulting in a cadence of approximately 0.07 releases per week. Development is currently in a maintenance state, focused exclusively on library upgrades and platform compatibility. There is no evidence of new features, content, or live operations. The current trend is stable at a low-frequency maintenance level.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate automated investment features allow users to build precious metal holdings without manual intervention and direct access to physical precious metals provides a sense of security for long-term wealth, but report technical instability and login failures prevent users from accessing their accounts after the latest update.
How are ratings & reviews evolving?
What users say, by theme
- Automated investment features allow users to build precious metal holdings without manual intervention
- Direct access to physical precious metals provides a sense of security for long-term wealth
- Technical instability and login failures prevent users from accessing their accounts after the latest update
67 of 76 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Vaulted: Buy Gold & Silver
How's the Finance market?
Vaulted maintains a focused niche in the Finance category, with a 4.79 rating on iOS and 4.56 on Android across 1,517 total ratings. The high-touch advisor model differentiates it from broad-market brokerage apps, though it lacks the liquidity and asset variety of institutional competitors.
Read the market outlookThe rivals identified
By Fidelity Investments
Fidelity competes for the same retail investor wallet, offering a comprehensive platform that includes precious metals alongside traditional equities and crypto.
- Offers a massive, diversified ecosystem of traditional stocks, bonds, and crypto assets in one app
- Provides institutional-grade research and real-time market data that Vaulted lacks for broader portfolio management
- Leverages deep brand trust and massive capital reserves to offer zero-commission trading across many asset classes
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Vaulted: Buy Gold & Silver
Where is it heading?
The precious metals savings market is consolidating around platforms that offer both physical security and seamless digital utility. Vaulted's current maintenance-mode update cadence leaves it exposed to brokerage rivals that provide superior portfolio monitoring, so the PM must bridge the technical gap to prevent user migration.
- Technical regressions in the latest release (login loops, launch failures) erode the daily active habit, which compounds the rating drag already visible on Android.
- The core value proposition of physical metal allocation remains a strong retention hook for long-term wealth investors who prioritize security over liquidity.
The SWOT
- Direct ownership model at Royal Canadian Mint functions as a brand moat
- Personal advisor outreach increases customer lifetime value
- Education partnerships untapped as B2B distribution
- Physical redemption capability serves as a primary acquisition hook
Next best moves
The counter-intuitive read
The high-touch advisor model is not a differentiator…
Read the full takeFeature gaps
Real-time market data dashboards (available in Fidelity but missing here) +2
Since the last report: The platform is experiencing a decline in stability and user sentiment due to new technical regressions, forcing a pivot from feature expansion to maintenance and cost-scaling.
Bottom line
Vaulted defends its niche through physical asset transparency, but the recent technical regressions and high fee structure create churn risk among retail investors, so the PM must prioritize app stability to prevent further trust erosion.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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