Vegan Recipe Club

Vegan Recipe Club

By Viva

Vegan Recipe Club is a specialized recipe database for plant-based cooking, available as a free utility on iOS and Android.

The App DNA

What makes this app unique?

The platform removes the cognitive cost of meal planning for individuals transitioning to or maintaining a vegan diet by providing tried-and-tested, category-specific content.

For Individuals interested in vegan cooking, ranging from beginners to experienced home cooks.

What does it look like?

Key features

Recipe Search and Filteringstandard

Allows filtering by season, celebration, and dietary requirement.

Offline Recipe Accessedge

Enables viewing of previously accessed recipes without an active internet connection.

Keep Screen Onedge

Prevents display timeout during active cooking sessions.

How much does it cost?

freeEntirely free access

The platform operates as a free utility funded by the charity Viva!, with no IAP or ad-supported tiers.

Velocity

Maintenance developmentperformanceopaqueShow more...

The app exhibits a maintenance-level cadence, with only two releases identified in the analyzed window. The latest release occurred 37 days ago, while the iOS platform has remained untouched for 333 days. Development is currently limited to minor technical adjustments rather than new content or feature expansion. The lack of consistent updates across platforms suggests a focus on basic stability rather than active growth.

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Who built it?

Viva

1 app tracked · Food & Drink

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User Sentiment

What do users think recently?

The recent review mood reads excited. Users appreciate extensive recipe library with diverse plant-based options keeps home cooks engaged for long-term meal planning and intuitive filtering and search tools allow users to quickly locate specific meal ideas while on the go.

How are ratings & reviews evolving?

Google Play
3.43 · 79
App Store
5.00 · 4

What users say, by theme

What Users Love
  • Extensive recipe library with diverse plant-based options keeps home cooks engaged for long-term meal planning
  • Intuitive filtering and search tools allow users to quickly locate specific meal ideas while on the go
  • Free access to high-quality content with optional donation models provides significant value to the vegan community
What Frustrates Users
  • Navigation regressions post-update force users to restart searches after viewing individual recipes, wasting time
+ 2 more themes
What Users Want 1 request inside

34 of 34 recent reviews analyzed · high confidence · Excited overall

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Unlock 2 more frustration themes and 1 user request, each backed by review evidence.

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Competition

Competitive landscape for Vegan Recipe Club

How's the Food & Drink market?

Vegan Recipe Club maintains a niche position in the Food & Drink category by leveraging its charity-backed, ad-free model. The platform's 5-star rating on iOS, albeit from a small sample, contrasts with a 3.4-star rating on Android, signaling platform-specific stability issues.

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The rivals identified

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The Analyst's Read

Key takeaways for Vegan Recipe Club

Where is it heading?

The platform faces a consolidation of interest toward recipe apps with integrated nutritional tracking and high-frequency content updates. Addressing the current technical instability is critical to preventing churn among the core user base before the platform loses its utility advantage.

  • Navigation regressions post-update force users to restart searches, which increases session friction and erodes the daily habit.
  • The maintenance-only release cadence suggests a lack of active feature investment, leaving the platform vulnerable to more agile competitors.

The SWOT

Core Strengths
  • Charity-backed model eliminates monetization friction
  • Offline access ensures utility in kitchen environments
Critical Frictions 3 weaknesses inside
Growth Levers
  • Integrating nutritional data captures health-conscious segments
Market Threats 1 threat identified

Next best moves

1 Pivot · 1 Invest

Rebuild navigation stack because users report search-return failures → restore session flow

+ 1 more prioritized move

The counter-intuitive read

The platform's lack of monetization is a liability: without revenue…

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Bottom line

Restoring navigation stability and authentication reliability would address the primary churn drivers identified in recent reviews. Prioritizing these fixes over new content will protect the platform's core retention loop.

Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.

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FAQ

Is Vegan Recipe Club free to use?
Yes, the platform is entirely free, supported by the charity Viva! to encourage vegan cooking.
Can I use Vegan Recipe Club without an internet connection?
Yes, the platform allows you to view recipes offline, provided they have been previously accessed while online.
Does Vegan Recipe Club provide nutritional information?
Currently, the platform does not provide detailed nutritional data like calorie or macronutrient counts, which is a common user request.

Sources

  1. [1] Play Store listing, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Vegan Recipe Club, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Vegan Recipe Club Intelligence Report.” Updated Sep 20, 2026. https://marlvel.ai/apps/vegan-recipe-club

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