Likee is a global short-form video and live-streaming platform for social interaction and content creation on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#56
▲1Photo & Video · free
Sentiment
4.4
12.0M reviews
Nemesis
TikTok - Videos, Shop & LIVE
The App DNA
What makes this app unique?
The platform serves as a virtual stage for live-streamers to monetize their audience through gifting, displacing the previous focus on creative video editing.
For Social media users interested in live stream interaction and trend-based content discovery.
What does it look like?
Key features
Automated video editing tool that applies effects like Face Morph and Astral Travel to user photos.
Real-time broadcast platform featuring competitive 'PK' battles and fan club interactions.
How much does it cost?
Freemium model centered on ad-supported content consumption and virtual currency transactions for live streamer support.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app maintains a maintenance cadence, averaging approximately 0.27 releases per month over the analyzed period. Development is exclusively focused on stability and performance, as every release in the observed data contains generic, opaque notes. There is no evidence of new features or live-ops content being introduced through store updates. The development trend remains stable but strictly limited to maintenance-level patches.
Who built it?
LIKEME PTE
2 apps tracked · Photo & Video
Likee-Live, Chat & Party GamesUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate long-term users appreciate the nostalgic value of the platform as a space for creative expression and the platform provides a functional space for live streaming and gifting interactions for active creators, but report the removal of short-form video posting features forces users into live streaming against their preference.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Long-term users appreciate the nostalgic value of the platform as a space for creative expression
- The platform provides a functional space for live streaming and gifting interactions for active creators
- The removal of short-form video posting features forces users into live streaming against their preference
120 of 1805 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Likee - Video, Live, Chat
How's the Photo & Video market?
Likee holds a #73 Grossing position in the US Social category, yet its recent shift to a live-only model has caused a significant decline in user sentiment [1, 2]. The gap between its free-user base and its live-streaming monetization strategy suggests a struggle to retain creators who prioritize traditional video content.
Read the market outlookThe rivals identified
By TikTok Ltd.
Dominates the short-form video market with massive scale and a highly integrated social commerce ecosystem.
- Integrates a native shopping experience directly into the video feed, driving higher monetization per user.
- Maintains a significantly higher release cadence, shipping 22 updates in six months to iterate on feed algorithms.
- Users report the app's algorithm creates highly addictive content loops that keep engagement levels consistently elevated.
SnapchatContender
InstagramContender
BIGO LIVE-Live Stream, Go LiveContender
Kwai - Cool Video & Social FunContender
Triller: Social Videos & ClipsContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Likee - Video, Live, Chat
Where is it heading?
The platform's shift toward live-streaming has alienated its core creative community, leading to a decline in user sentiment and retention. Unless the team restores legacy video-sharing capabilities and addresses critical safety moderation failures, the app will continue to lose ground to more comprehensive social video competitors.
- The removal of core video-sharing features triggers a wave of negative feedback, which remains the primary driver of user dissatisfaction.
- Users report: Persistent safety concerns regarding predatory behavior toward minors threaten the platform's reputation and risk potential regulatory intervention.
The SWOT
- SuperMix tool reduces creation friction for non-professional users
- Localized community challenges in high-rank geographic segments
Next best moves
Restore short-form video posting capabilities because it is the top-requested feature → reduce user churn
+ 1 more prioritized moveThe counter-intuitive read
The platform's pivot to live-streaming is not a…
Read the full takeFeature gaps
Integrated social commerce (available in TikTok but absent here) +1
Since the last report: The platform's market position has deteriorated, evidenced by a drop in US Social grossing rank from #15 to #73 and a decline in sentiment score from 35 to 25. This shift reflects the ongoing fallout from the removal of short-form video creation tools.
Bottom line
Restoring video-sharing utility is necessary to stem the churn of long-term users who feel alienated by the live-only pivot. Prioritizing safety moderation will address the primary driver of negative sentiment and protect the platform from regulatory risk.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Can I still post short videos on Likee?
How does Likee compare to TikTok?
Is Likee safe for children?
What are some alternatives to Likee for video editing?
Sources
Report last updated