Report updated May 19, 2026
Likee - Video, Live, Chat
For global short-form video creators and viewers interested in social interaction, live streaming, and creative video editing.
Likee - Video, Live, Chat is an established photo & video app that is free with in-app purchases. With a 4.4/5 rating from 12M reviews, it shows polarized user reception. Users particularly appreciate short-form video creation tools provide a creative outlet for users seeking entertainment and self-expression, though restrictive verification requirements for live streaming frustrate new users who expect immediate access to features remains a common concern.
What is Likee - Video, Live, Chat?
Likee is a global short-form video and live-streaming platform for creators and viewers on iOS and Android.
Users hire Likee for creative self-expression and social interaction, but the platform's gating mechanics often force them to seek more accessible alternatives.
Current Momentum
v5.55 · 1d ago
Active- Ships frequent performance and bug fixes.
- Maintains global top-100 social chart presence.
Active Nemesis
Kwai - Cool Video & Social Fun
By Joyo Technology Pte
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Automated video creation tool using photo inputs to generate effects like Face Morph and Astral Travel
Real-time interaction system allowing viewers to send virtual gifts to hosts during broadcasts
Competitive head-to-head streaming mode where creators compete for viewer support
How much does it cost?
- Free access to video creation, viewing, and live streaming
- In-app purchases for virtual gifts and currency
Monetization relies on a high-volume freemium model where revenue is generated through virtual goods and creator-economy transactions.
Who Built It?
Empowering Gen Z creators with AI-driven video tools and a live-streaming ecosystem for global self-expression and community building.
Portfolio
1
Apps
Explore the full LIKEME PTE report
Portfolio breakdown, audience, momentum, and every app published by LIKEME PTE.
What do users think recently?
Medium confidence · Latest 105 of 149 total reviews analyzed · Based on 149 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate short-form video creation tools provide a creative outlet for users seeking entertainment and self-expression, but report restrictive verification requirements for live streaming frustrate new users who expect immediate access to features.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Likee - Video, Live, Chat?
How's The Photo & Video Market?
Likee occupies a high-volume freemium space, relying on virtual goods to monetize a global audience. The app maintains a #5 Free Social rank in Russia, but its grossing performance remains volatile across Southeast Asia and the Middle East, signaling that monetization depth is not yet matching its install velocity.
How does it evolve in the Photo & Video market?
Likee maintains a #5 Free Social rank in Russia, but its grossing performance is inconsistent across Southeast Asia and the Middle East. The gap between its high install velocity and volatile revenue rank signals significant friction in the virtual-gifting conversion funnel.
Rank progression
204 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Kwai operates as a direct global competitor in the short-form video and live-streaming space with a massive, established user base.
Differentiators
- Integrates a robust social-first reward system that incentivizes daily user engagement and content creation
- Features a highly localized content discovery algorithm that prioritizes regional trends over global viral feeds
- Provides a dedicated in-app creator monetization dashboard that simplifies the path to earning from live streams
Head to head
The target app must pivot toward deeper community-building features to counter Kwai's superior social retention mechanics.
Contenders(2)
Triller competes directly for the music-centric short video audience with a focus on professional-grade editing tools.
Differentiators
- Prioritizes music-industry partnerships to provide users with a superior library of licensed tracks for videos
- Offers advanced AI-assisted auto-editing features that synchronize video cuts to the beat of the music
BIGO dominates the live-streaming vertical with a high-velocity release cadence and massive global footprint.
Differentiators
- Focuses exclusively on real-time interactive live broadcasting rather than the hybrid short-video/live model
- Implements a sophisticated virtual gifting economy that drives significant revenue per active user
Same space(3)
Represents the gold standard for live-streaming infrastructure and community-driven broadcast monetization.
Differentiators
- Built for long-form, high-fidelity streaming sessions with advanced chat moderation and community management tools
- Supports a mature subscription and partnership model that provides stable income for professional streamers
A powerful adjacent competitor focusing on beauty-centric AI enhancement tools for the creator economy.
Differentiators
- Specializes in advanced facial recognition and beauty-enhancement algorithms that are industry-leading for portrait content
- Offers a massive ecosystem of AI-powered templates that lower the barrier to entry for high-quality content
A dominant utility-focused editor that serves the same creator audience but lacks the social network layer.
Differentiators
- Provides a comprehensive suite of professional-grade editing tools that function entirely offline for creators
- Maintains a high-frequency update schedule focusing on AI-driven visual enhancements and productivity workflows
New entrants(2)
An emerging platform gaining traction by positioning itself as a free-speech alternative with integrated monetization.
Differentiators
- Focuses on a creator-first monetization model that prioritizes revenue sharing over platform-controlled ad ecosystems
- Integrates a hybrid feed that blends long-form video content with short-form clips to maximize session duration
A specialized creator-focused toolset that signals a shift toward professionalizing the short-video production workflow.
Differentiators
- Provides deep-dive analytics and performance insights specifically designed to optimize content for viral discovery
- Offers a dedicated mobile-first production suite that streamlines the entire creator workflow from capture to publishing
Compare Likee - Video, Live, Chat against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Likee - Video, Live, Chat
Strengths to defend, gaps to attack
Core Strengths
- SuperMix editor lowers content-creation barriers for non-professional users
- Live PK gamification drives high-velocity virtual gift volume
- Global feed algorithm sustains session duration
Critical Frictions
- Thirty-day live-access wait period triggers high new-user churn
- Inconsistent content moderation undermines safety for younger audiences
- Technical loading failures erode daily active habits
Growth Levers
- Implement tiered verification for live access to reduce churn
- Expand B2B creator-education partnerships to improve content quality
Market Threats
- TikTok Studio’s professional toolset attracts high-value creators
- EU data-minimization regulations increase moderation costs
- Kwai’s localized content strategy erodes regional market share
What are the next best moves?
Reduce live-access verification wait period because it is the top-cited churn driver → improve new-user retention
Sentiment analysis identifies the thirty-day wait as the primary friction point for new creators.
Trade-off: Pause the development of new SuperMix filters — onboarding stability has higher revenue impact than incremental effect updates.
Audit content moderation logic because inappropriate content is a top-three complaint → stabilize user sentiment
Multiple reviews highlight safety concerns that threaten the platform's long-term viability for younger audiences.
Trade-off: Deprioritize the UI refresh for the profile page — safety-related churn is a larger threat to MAU.
A counter-intuitive read
The thirty-day live-access wait period is not a quality control mechanism but a growth-limiting bottleneck that allows competitors like Kwai to capture the most active creators during their first week of usage.
Feature Gaps vs Competitors
- Professional creator analytics (available in TikTok Studio but missing here)
- Localized content discovery algorithms (available in Kwai but missing here)
Key Takeaways
- Pivot creator onboarding to reduce the thirty-day live-access barrier and stabilize new-user retention.
- Audit content moderation tools to address the toxic-environment complaints that threaten long-term brand safety.
- Shift engineering focus toward technical stability to resolve the loading failures reported in recent updates.
Likee holds a strong position in the creator-utility market through its SuperMix editor, but the restrictive live-access gating and moderation gaps drive high churn, so the PM must prioritize onboarding flexibility and safety to protect the user base.
Where Is It Heading?
Declining
Short-form video competition is intensifying as platforms like TikTok Studio professionalize the creator workflow, leaving Likee exposed. Unless the team pivots to a more flexible onboarding model and addresses moderation gaps, the current sentiment decline will accelerate churn into the next quarter.
The thirty-day live-streaming wait period triggers high churn among new creators, which limits the platform's ability to scale its live-gifting revenue.
Persistent reports of inappropriate content in the feed undermine the social environment, leading to long-term retention pressure among younger user segments.