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Virgin Atlantic Events vs its rivals

Side-by-side comparison against Virgin Atlantic Events's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Virgin Atlantic Events
This App
Whova - Event & Conference App
Nemesis
Swapcard - Smart Event App
Contender
Cvent Events
Contender
Guidebook
Peer
Core Identity
DeveloperVirgin Atlantic Airways LimitedWhova Inc.SWAPCARD CORPORATIONCventGuidebook Inc
CategoryBusinessBusinessBusinessBusinessBusiness
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating0.0 / 54.8 / 54.6 / 54.8 / 54.7 / 5
Ratings Count0235,40671629,4583,695
PriceFreeFreeFreeFreeFree
Release DateFeb 13, 2017Oct 9, 2013Mar 12, 2015Mar 30, 2020Apr 25, 2011
Last UpdatedFeb 6, 2026Apr 15, 2026Apr 11, 2026Apr 13, 2026May 19, 2026
Sentiment & Reviews
Sentiment-excellentmixed-negative
Score-82/10042/100-25/100
Praises-
  • Networking & Connection
  • Ease of Use & Navigation
  • Networking and Connectivity
-
  • Intuitive navigation and detailed event information provide value for convention attendees
Complaints-
  • Notification & Spam Issues
  • Agenda Navigation Friction
  • Technical Bugs and Stability
  • Navigation and UI Frustrations
-
  • Scheduling logic prevents adding overlapping events even when users explicitly confirm the action
  • Forced auto-update loops and connection errors render the app unusable during live events
  • Unreliable data persistence causes saved schedules to disappear after closing the application
Requests----
  • Offline access mode to view downloaded schedules without requiring an active internet connection
  • Optional update settings to prevent blocking access during critical event hours
Strategic Intel
Strengths
  • White-label interface enables enterprise-specific branding
  • Modular content management supports rapid deployment
  • High user adoption and satisfaction (4.8 rating, 234k+ iOS reviews)
  • Differentiated SmartProfile technology for automated networking
  • Strong organic engagement via the Community Board
  • Advanced AI-powered matchmaking engine
  • Revenue-generating tools for exhibitors
  • Scalable enterprise-grade infrastructure
-
  • Drag-and-drop builder lowers barrier for non-technical event planners
  • Integrated analytics dashboard provides measurable ROI for enterprise clients
Weaknesses
  • Zero rating count across all platforms
  • Lack of proprietary networking features
  • Notification fatigue caused by platform-generated DMs
  • Agenda UI friction for large-scale events (scrolling list issues)
  • Lack of Google SSO option for Android account creation
  • Persistent login and data sync bugs
  • Poor Android app performance relative to iOS
  • High-friction navigation in agenda and messaging
-
  • 0.97★ Android-iOS rating gap indicates poor platform parity
  • Mandatory update loops block access during live events
  • Scheduling logic fails on overlapping sessions
Pricingfreemiumfreemiumsubscriptionfreefreemium
MomentumActiveMaintenance-IntenseActive
Update Cadence5 versions5 versions, ~5d avg-5 versions5 versions, 1 majors/6mo, ~11d avg

Compare Virgin Atlantic Events head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Virgin Atlantic Events, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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