MARLVEL

Vivrelle vs its rivals

Side-by-side comparison against Vivrelle's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Vivrelle
This App
pttavm - Online Alışveriş
Nemesis
Outdoor Voices
Contender
Hello Molly US
Contender
Mejuri
Contender
Nasty Gal
Contender
Stortorvet
Peer
myKiK - Magyarország
Peer
REAL AUTHENTICATION
Peer
Mall of the Emirates (MOE)
Peer
Core Identity
DeveloperVivrellePttem A.Ş.Outdoor Voices, LLCHELLO MOLLYMejuriDBZ MARKETPLACE LIMITEDPlacewiseKiK Textilien und Non-Food GmbHReal Authentication, IncMajid Al Futtaim Properties LLC
CategoryShoppingShoppingHealth & FitnessShoppingShoppingShoppingShoppingShoppingShoppingShopping
PlatformiOSiOS, AndroidiOSiOSiOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating4.1 / 50.0 / 54.0 / 54.3 / 54.9 / 54.6 / 53.3 / 54.0 / 52.9 / 53.1 / 5
Ratings Count790515060310220774614
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJan 30, 2021Nov 29, 2018Feb 11, 2020Oct 28, 2024Sep 12, 2023Jul 4, 2025Aug 24, 2020Oct 13, 2024Nov 5, 2016Jan 25, 2019
Last UpdatedMay 21, 2026May 11, 2026Aug 30, 2023May 5, 2026May 12, 2026May 21, 2026Apr 9, 2026Feb 26, 2026Jan 8, 2026May 20, 2026
Sentiment & Reviews
Sentiment----positive---negativemixed
Score----85/100---35/10045/100
Praises--------
  • Professional authentication services provide reliable documentation for luxury goods resale businesses
-
Complaints--------
  • Inconsistent authentication results lead to distrust in the service accuracy
  • Poor user experience regarding account access and login persistence
-
Requests--------
  • Biometric login integration to improve access speed for frequent users
-
Strategic Intel
Strengths
  • Circular rental model lowers cost-per-wear for luxury accessories
  • 90-day membership minimum ensures long-term customer value
-
  • Community-driven content strategy builds brand identity
  • Premium lifestyle positioning avoids direct price wars
  • Exclusive early-access drops drive high-intent conversion
  • Express checkout reduces transaction friction
  • Brand-focused catalog maintains a premium aesthetic
  • Direct-to-consumer model ensures consistent brand-led quality control
  • Piercing Studio booking creates a physical-to-digital retail bridge
  • Curated brand aesthetic appeals to fashion-forward Gen Z
  • Apple Pay integration reduces checkout friction for iOS users
--
  • Proprietary 7M-image database creates a technical barrier to entry
  • Human-in-the-loop verification justifies the $30 price point
  • Direct integration with physical mall infrastructure drives high-intent local traffic
  • SHARE rewards program creates a B2B loyalty moat across 5,000+ partner stores
Weaknesses
  • 90-day minimum commitment creates high initial friction
  • Lack of integrated chat support limits service responsiveness
-
  • Static catalog lacks high-frequency engagement
  • No loyalty program to incentivize repeat purchases
  • No social-proof or community-discovery features
  • Limited payment flexibility compared to regional competitors
  • Lack of real-time customer support chat
  • Low review volume (603 ratings) limits social proof
  • Lack of third-party authentication services for secondary market goods
  • 0.4★ Android-iOS rating gap
  • No multi-language support
  • Lacks Buy Now, Pay Later options
--
  • 2.86-star rating on iOS drives low user trust
  • Frequent manual login requirements increase churn risk
  • 1.86-star Android rating indicates significant technical instability
  • Static directory lacks personalized discovery tools found in modern retail apps
Pricingsubscriptionfreefreefreefreefreemiumfreefreepaidfree
MomentumSteadyIntenseMaintenanceMaintenanceMaintenanceMaintenance--MaintenanceActive
Update Cadence5 versions, 3 majors/6mo, ~43d avg5 versions5 versions, 2 majors/6mo, ~7d avg1 versions, 1 majors/6mo1 versions2 versions, ~1d avg--2 versions, ~111d avg5 versions, ~5d avg

Compare Vivrelle head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Vivrelle, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0