VMG Tension
VMG Tension is a utility app for dinghy and offshore sailors that connects to VMG hardware to provide digital rigging tension readings.
The App DNA
What makes this app unique?
Users report: The app removes the manual calculation friction of rigging setup by providing a pre-calibrated database of settings for over 100 boat classes.
For Dinghy and small offshore sailors requiring precise rigging tension measurements.
What does it look like?
Key features
Connects to VMG tension hardware to provide digital readings for rigging setup.
Provides tension settings for over 100 dinghy and small offshore boat classes.
Provides direct links to user manuals and ordering information within the settings menu.
How much does it cost?
The app functions as a free utility to support the sale of proprietary VMG tension meter hardware.
Velocity
Dormant developmentnew contentUX improvementsShow more...
VMG Tension has been inactive for 2,595 days, indicating the project is no longer receiving development support. There have been no feature updates, bug fixes, or operational changes in over seven years. The development lifecycle has effectively ceased, leaving the app in a zombie state.
Who built it?
ABOVE Digital Media
3 apps tracked · Sports
Nikora Supermarket
Fact or FakeUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for VMG Tension
How's the Sports market?
VMG Tension occupies a niche utility space for competitive sailors, serving as a proprietary interface for VMG tension meter hardware. Its value is tied entirely to the accuracy of its class-specific database, which acts as a barrier to entry for sailors using other hardware brands.
The rivals identified
The Analyst's Read
Key takeaways for VMG Tension
Where is it heading?
The market for specialized sailing tools is driven by hardware reliability and data accuracy rather than software feature expansion. VMG Tension's stable, albeit dormant, state suggests it continues to meet the core needs of its target audience without requiring frequent updates.
- The app remains in a maintenance-only state, serving as a static support tool for the VMG tension meter hardware.
The SWOT
- Specialized database of over 100 boat classes creates high switching costs
- Direct hardware-ordering links facilitate conversion of app users into hardware customers
Next best moves
Audit platform compatibility because the app has not been updated since 2019 → prevent total loss of utility
The counter-intuitive read
The lack of updates is not necessarily a failure…
Read the full takeBottom line
VMG Tension serves as a necessary hardware-support utility, and its value rests on the accuracy of its class-specific calibration data. Maintaining this utility is essential to protect the hardware sales funnel, as the app's failure would erode the brand's competitive advantage.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is VMG Tension compatible with all sailing boats?
Does VMG Tension require the VMG hardware to work?
Is there a cost to use the VMG Tension app?
Sources
- [1] App Store
Report last updated