What Car? vs its rivals

Side-by-side comparison against What Car?'s closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

What Car?
This App
Auto Express
Contender
evo Magazine
Contender
Core Identity
DeveloperHaymarketHachette Filipacchi Media U.S.Carwow Studio LimitedAxel Springer España S.A.Carwow Studio LimitedMagzter Inc.PXRValnet IncThe Art Newspaper LimitedWORLDWIDE MEDIA PRIVATE LIMITED
CategoryReferenceLifestyleLifestyleNewsLifestyleMagazines & NewspapersNewsNewsMagazines & NewspapersMagazines & Newspapers
PlatformiOSiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, AndroidiOS, AndroidiOSiOSiOS, Android
Store Metrics
Rating4.6 / 54.5 / 54.4 / 55.0 / 54.7 / 50.0 / 52.3 / 53.4 / 53.8 / 54.5 / 5
Ratings Count92,52016130603540248
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMar 8, 2012Sep 23, 2010Dec 9, 2012Jun 10, 2012Dec 20, 2010Apr 8, 2014Sep 10, 2010Sep 20, 2010May 1, 2019Nov 2, 2011
Last UpdatedFeb 4, 2026May 30, 2025Jan 15, 2025Sep 3, 2025Jul 21, 2025Oct 8, 2024May 4, 2026Oct 2, 2022May 8, 2026Apr 3, 2025
Sentiment & Reviews
Sentiment----terrible-negativenegative-mixed
Score----15/100-20/10025/100-65/100
Praises----
  • High quality motoring journalism and photography remain the primary reasons for long-term subscriber loyalty
--
  • Comprehensive car database and news coverage provided high value for automotive enthusiasts
-
  • Digital access to fashion magazine content provides convenience for readers on the move
  • Intuitive design and interface allow for a pleasant reading experience across mobile devices
Complaints----
  • Frequent application crashes and launch failures prevent access to paid content across multiple mobile devices
  • Digital edition format changes to static scans make reading articles difficult on mobile screen sizes
-
  • Mobile interface friction
  • Application fails to launch and remains stuck on the startup screen post-update
-
  • Frequent application crashes and connectivity errors prevent users from accessing content
  • Paywall friction and incomplete content delivery frustrate users after purchase
Requests----
  • Return to interactive digital layouts instead of static scanned pages for better mobile readability
--
  • Restore technical specifications and trim data to maintain parity with previous versions
-
  • Refund mechanisms for failed content delivery are necessary for users who paid for issues
Strategic Intel
Strengths
  • Proprietary reliability survey data sustains reader trust
  • Established UK market authority drives high-intent traffic
  • Editorial authority across performance reporting sustains brand equity
  • Timed-preview model lowers the barrier for initial content discovery
  • Editorial authority in UK-specific car group tests
  • Proprietary future-model renders drive enthusiast retention
  • Rigorous editorial content establishes high authority in the Spanish automotive market
  • Pocketmags account integration provides consistent cross-platform access
  • Expert editorial standards sustain long-term subscriber loyalty [Editorial Quality]
  • Track day discounts provide tangible B2B-linked value [Subscriber Perks]
  • Irreverent editorial voice differentiates from corporate auto journalism
  • Niche focus builds loyalty among enthusiast readers
  • Autojunk community platform creates unique content loop
  • Established editorial brand authority in Dutch market
  • BuzzScore system establishes editorial authority
  • Broad manufacturer database captures search traffic
  • 50-correspondent global network provides industry-exclusive intelligence
  • High-authority editorial board secures professional trust
  • 64-year brand heritage sustains organic discovery
  • B2B geo-fencing partnerships create unique distribution channels
Weaknesses
  • Subscription-only access limits top-of-funnel discovery
  • Lack of social sharing features reduces organic growth
  • 2.98 rating on Android indicates significant platform-specific stability issues
  • Lack of interactive community features limits daily active usage
  • Premium tier at £69.99/year above category median
  • Lack of interactive consumer decision tools
  • Subscription model lacks a free-tier conversion funnel
  • Static reading experience lacks interactive social features
  • 2.0★ rating on Android indicates severe stability gaps [Android Performance]
  • Static scanned page format degrades readability on mobile screens [UX Design]
  • Static reading experience lacks interactive ownership tools
  • No offline reading support identified in feature set
  • 2.33★ rating indicates severe mobile usability friction
  • Lack of feature updates in the latest release
  • App launch failure on startup
  • Removal of technical trim data
  • Lack of tablet landscape support
  • Subscription-only model restricts top-of-funnel discovery
  • No free-tier content access limits user acquisition
  • High-frequency crash-on-launch reports erode user trust
  • Paywall verification errors block access for paid subscribers
Pricingfreemiumsubscriptionsubscriptionsubscriptionsubscriptionsubscriptionfreefreesubscriptionsubscription
MomentumMaintenanceZombieZombieZombieMaintenanceMaintenanceMaintenanceZombieMaintenanceMaintenance
Update Cadence1 versions2 versions, ~235d avg2 versions, 2 majors/6mo, ~27d avg1 versions2 versions, 1 majors/6mo, ~5d avg2 versions, ~488d avg2 versions, 2 majors/6mo, ~3d avg1 versions1 versions2 versions, ~316d avg

Compare What Car? head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by What Car?, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0