What The Forecast is a personality-driven weather app for iOS and Android that replaces standard forecasts with sarcastic, user-customizable phrases.
The App DNA
What makes this app unique?
Users choose What The Forecast to replace the mundane, formal tone of traditional weather reporting with an entertaining, snarky experience that makes daily checks more engaging.
For Users seeking humorous, personality-driven weather reporting who prefer customizable, non-traditional app interfaces.
What does it look like?
Key features
Over 12,607 sarcastic or rude weather descriptions provided in place of standard reports. Primary engagement loop — drives daily app opens and social sharing, expanding ad-inventory.
User-controlled filter for weather phrases ranging from minimal to full profanity. Retention lever — allows users to customize the experience to their preference, increasing session duration.
Standardized weather reporting and 10-day/48-hour forecasts provided by AerisWeather. Brand/moat — ensures accuracy to maintain user trust and prevent churn to competing weather apps.
How much does it cost?
Freemium model allows for both one-time lifetime purchase and recurring subscription revenue to gate ad-free features.
Velocity
Active developmentnew contentUX improvementsperformanceShow more...
The app maintains an active development pace, shipping updates across Android and iOS with a combined cadence of approximately one release every 13 days. Recent updates focus on expanding utility through new home screen widgets and improved atmospheric data tracking. The development trend is stable, with a consistent mix of feature additions and technical refinements. The publisher remains transparent about functional changes, avoiding the opaque release note patterns seen in some high-frequency apps.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate humorous and snarky weather commentary provides a refreshing alternative to standard, overly formal weather applications and forecast accuracy remains high enough to satisfy daily needs for the majority of long-term users, but report inaccurate temperature readings and delayed data refreshes cause frustration for users relying on real-time updates.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Humorous and snarky weather commentary provides a refreshing alternative to standard, overly formal weather applications
- Forecast accuracy remains high enough to satisfy daily needs for the majority of long-term users
- Low-cost subscription option effectively removes advertisements for users seeking a cleaner interface experience
- Inaccurate temperature readings and delayed data refreshes cause frustration for users relying on real-time updates
50 of 50 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for What The Forecast
How's the Weather market?
What The Forecast sits #61 Grossing in the US Weather category. The gap between its free-tier discovery and its grossing rank signals monetisation friction relative to its discovery advantage.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for What The Forecast
Where is it heading?
The weather category is increasingly dominated by high-utility, low-friction interfaces, and What The Forecast's reliance on humor is a double-edged sword. While the personality drives initial acquisition, the technical instability in core features like radar and location detection creates a ceiling on retention. If the developer does not stabilize the data-refresh logic, the app risks losing its core base to more reliable, albeit less entertaining, alternatives.
- The latest release added Moon Phase and Air Quality widgets, signaling that the developer is prioritizing feature expansion over maintenance-only cycles.
- Recurring reports of radar and voice-feature failures indicate that technical debt from previous updates remains unresolved, which threatens to erode the daily habit.
The SWOT
- 12,607-phrase library creates a defensible personality-driven barrier to entry.
- Switchable profanity settings function as a retention lever by allowing users to customize the experience.
- Improved automatic location detection for travelers would address the #1 requested feature.
- Refining the ad-free subscription value proposition could reduce the churn currently driven by ad density.
Next best moves
Ship automatic location detection because it is the top-requested feature in reviews → increase session reliability
+ 1 more prioritized moveThe counter-intuitive read
The app's obnoxious tone is its primary retention lever…
Read the full takeSince the last report: The app's competitive assessment has sharpened, moving from a general concern about technical debt to a specific warning that unresolved radar and location bugs act as a ceiling on user retention. While the feature set remains consistent, the strategic outlook now prioritizes reliability as the primary defense against churn.
Bottom line
Stabilizing core data-refresh logic would address the technical instability currently eroding the daily habit. If the developer prioritizes reliability over new widgets, the app can defend its personality-driven niche against more stable, formal weather rivals.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is What The Forecast accurate enough for daily use?
Does What The Forecast have intrusive ads?
What is the difference between What The Forecast and standard weather apps?
Sources
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