The latest major update triggered a sharp decline in average rating from 2.6 to 2.03 stars on iOS. Technical regressions in facial processing and a perceived deceptive paywall have created significant user friction. The release is currently failing to deliver value, resulting in a strongly negative impact on the app baseline.

Hey filter fans!
Get ready to make your photos even crazier with our latest update!
Here’s what’s new:

-Dynamic Mystery Filter: Every 5 minutes, a brand-new filter surprise! Keep your creativity flowing with endless fun.

-Filter of the Day: Discover a unique filter every day to make your photos pop.

-Earn Friend Invites: Spread the fun! Invite your friends and check off those invites.

-Always-Improving Filters: Unleash your creativity with a fresh collection of improved, hilarious filters.

-No AI, No Uploading, Ever: Your photos, your privacy – all filters are applied directly on your device, with no data leaving your phone (unless you send it on your own)!

Update now and dive into a whole new world of photo fun!