What Will I Look Like Old Facev8.0.1

Released September 20, 2024Major

iOS

The latest major update triggered a sharp decline in average rating from 2.6 to 2.03 stars on iOS. Technical regressions in facial processing and a perceived deceptive paywall have created significant user friction. The release is currently failing to deliver value, resulting in a strongly negative impact on the app baseline.

What changed

New featureDynamic Mystery Filter that updates every 5 minutes
New featureFilter of the Day feature for daily unique content
SocialFriend invite system to share the app
ContentImproved collection of filters
ComplianceOn-device filter processing for enhanced privacy

Reception

18/ 100 impact scoreStrongly Negative

What didn't

Compliance
backfired
On-device processing changes correlate with technical failures in facial image processing reported by users.
New feature
backfired
The introduction of new filters is overshadowed by user frustration regarding the mandatory paywall.

How it played out

Retrospective analysisAugust 16, 2026

The average rating declined by 0.57 stars following the latest update. Users report significant friction regarding the mandatory paywall and technical failures in facial processing, which overshadow the intended feature additions. Momentum is weakening as negative sentiment persists long after the release.

-0.57 ★

Sentiment shift

New complaints (2)

Users report the latest update fails to process facial images correctlymediumversion-tied

Reviewers describe the paywall as a deceptive barrier to app functionalityhighversion-tied

Marlvel takeaways

Address technical failures in facial processing to restore core utility, as current issues are driving a 0.57 star rating decline.
Re-evaluate the paywall implementation, as reviewers describe it as a deceptive barrier to functionality.

Original release notes

Hey filter fans!
Get ready to make your photos even crazier with our latest update!
Here’s what’s new:

-Dynamic Mystery Filter: Every 5 minutes, a brand-new filter surprise! Keep your creativity flowing with endless fun.

-Filter of the Day: Discover a unique filter every day to make your photos pop.

-Earn Friend Invites: Spread the fun! Invite your friends and check off those invites.

-Always-Improving Filters: Unleash your creativity with a fresh collection of improved, hilarious filters.

-No AI, No Uploading, Ever: Your photos, your privacy – all filters are applied directly on your device, with no data leaving your phone (unless you send it on your own)!

Update now and dive into a whole new world of photo fun!