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WhatColors: AI Color Analysis vs its rivals

Side-by-side comparison against WhatColors: AI Color Analysis's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

WhatColors: AI Color Analysis
This App
Style DNA: AI Color Analysis
Nemesis
Vivaldi Color Analysis
Contender
My Best Colors
Contender
Facetune: Photo & Video Editor
Peer
Pureple AI Outfit Planner
Peer
Whering: Your Digital Closet
Peer
Acloset - AI Fashion Assistant
Peer
Core Identity
DeveloperQuietAI Style by DNA S.L.Joy Studioscolorwise.meLightricks Ltd.IceclipWhering LtdLooko Inc.
CategoryBeautyLifestyleLifestyleLifestylePhoto & VideoLifestyleLifestyleLifestyle
PlatformAndroidiOSiOS, AndroidAndroid, iOSiOSAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating3.1 / 54.3 / 54.3 / 54.7 / 54.6 / 53.9 / 54.7 / 54.3 / 5
Ratings Count5,3057,1751,9232,661364,6516,1149,7683,689
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateMar 31, 2024Aug 5, 2018May 1, 2024May 16, 2019Nov 24, 2016Apr 5, 2013Aug 20, 2020Mar 12, 2021
Last UpdatedApr 14, 2026Mar 25, 2026Apr 3, 2025May 4, 2026Apr 16, 2026Mar 11, 2026Apr 8, 2026Apr 15, 2026
Sentiment & Reviews
Sentimentterrible---terrible---
Score25/100---15/100---
Praises
  • Simple and fun core concept provides immediate entertainment for casual users
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  • Legacy Retouching Quality
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Complaints
  • Aggressive monetization walls prevent any meaningful interaction with the core features
  • Forced rating prompts before initial use create a negative first impression
  • Technical failures and app freezes prevent progress past the initial screen
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  • Predatory Pricing & Paywalls
  • Deceptive Billing & Cancellation
  • Removal of Core Features
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Requests--------
Strategic Intel
Strengths
  • Camera-based color detection provides immediate low-friction entry
  • Digital closet inventory creates long-term switching costs
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  • Comprehensive video retouching suite (major moat)
  • High-fidelity AI Headshot generation
  • Strong brand recognition and #5 grossing rank
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Weaknesses
  • 3.07 rating on Android indicates high user frustration
  • Aggressive paywalls block core feature testing
  • Technical instability causes freezing on start screen
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  • Extreme $11.99/week pricing friction
  • Loss of user trust due to billing 'dark patterns'
  • Removal of legacy filters and manual tools
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Pricingfreemiumfreemiumfreemiumfreemiumsubscriptionfreemiumfreefreemium
MomentumMaintenanceIntenseZombieIntenseIntenseActiveIntense-
Update Cadence2 versions, ~36d avg5 versions5 versions5 versions3 versions, 2 majors/6mo, ~14d avg5 versions5 versions-

Compare WhatColors: AI Color Analysis head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by WhatColors: AI Color Analysis, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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