Wholesale/Retail Calculator
Wholesale/Retail Calculator is a finance utility for small business owners to calculate markup and margin percentages on iOS.
The App DNA
What makes this app unique?
Users hire this app for quick, offline price adjustments that avoid the complexity of full-scale inventory software, so the PM should prioritize a modern successor that retains this simplicity while adding cloud-sync.
For Small business owners and retail merchants needing quick price adjustments for inventory management.
What does it look like?
Key features
Calculates retail prices based on wholesale costs and user-defined markup or margin percentages.
Determines wholesale pricing by adjusting retail price inputs against margin requirements.
How much does it cost?
The app is distributed as a free utility with no visible in-app purchases or subscription tiers.
Velocity
Dormant developmentopaqueShow more...
The app has reached a zombie state, with no updates or development activity recorded in over 3,500 days. The last release was a minor technical update to ensure compatibility with iOS 8.0. There is no evidence of ongoing maintenance, feature development, or operational support for this application.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Wholesale/Retail Calculator
How's the Finance market?
The app maintains a 4.6-star rating based on 47 reviews, but the 9-year update gap renders the market position effectively stagnant.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Wholesale/Retail Calculator
Where is it heading?
The market for financial utilities is consolidating around SaaS-integrated tools that offer real-time inventory sync, leaving static calculators like this one exposed. The lack of development since 2016 means the app will likely lose its remaining user base as iOS compatibility issues mount, so the PM should focus on a clean sunset to protect brand reputation.
- The 3,500+ day update gap suggests the developer has abandoned the product, which forces users to seek modern, supported alternatives for business-critical calculations.
- Lack of feature expansion since the last release prevents the app from competing with modern SaaS-integrated inventory tools, accelerating user churn to more robust platforms.
The SWOT
- Simple, single-purpose utility design reduces cognitive load for merchants needing quick calculations
- Integration with Shopify or Square APIs could transition the app from a simple calculator to a B2B inventory tool
Next best moves
Sunset the current build because the 9-year maintenance gap signals a lack of strategic viability → reallocate engineering to a modern, cloud-integrated successor.
The counter-intuitive read
The app's nine-year abandonment is actually a feature for merchants who prioritize offline…
Read the full takeSince the last report: The intelligence report shifted from a neutral maintenance assessment to a recommendation to sunset the product due to its stagnant development cycle.
Bottom line
Wholesale/Retail Calculator provides a functional utility for basic price setting, because its simple interface serves the immediate needs of small merchants, so the PM should sunset this legacy asset and pivot resources toward a modern, cloud-integrated inventory management tool.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
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- [1] App Store
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