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Wholesale/Retail Calculator

Wholesale/Retail Calculator

By Christopher Mamaril

Wholesale/Retail Calculator is a finance utility for small business owners to calculate markup and margin percentages on iOS.

The App DNA

What makes this app unique?

Users hire this app for quick, offline price adjustments that avoid the complexity of full-scale inventory software, so the PM should prioritize a modern successor that retains this simplicity while adding cloud-sync.

For Small business owners and retail merchants needing quick price adjustments for inventory management.

What does it look like?

Key features

Markup and Margin Calculationstandard

Calculates retail prices based on wholesale costs and user-defined markup or margin percentages.

Wholesale Price Calculationstandard

Determines wholesale pricing by adjusting retail price inputs against margin requirements.

How much does it cost?

freeFree

The app is distributed as a free utility with no visible in-app purchases or subscription tiers.

Velocity

Dormant developmentopaqueShow more...

The app has reached a zombie state, with no updates or development activity recorded in over 3,500 days. The last release was a minor technical update to ensure compatibility with iOS 8.0. There is no evidence of ongoing maintenance, feature development, or operational support for this application.

See all version history

Who built it?

Christopher Mamaril

1 app tracked · Finance

Explore the full publisher profile

User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
4.66 · 47

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Wholesale/Retail Calculator

How's the Finance market?

The app maintains a 4.6-star rating based on 47 reviews, but the 9-year update gap renders the market position effectively stagnant.

Read the market outlook

The rivals identified

Unlock the deeper market read.

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The Analyst's Read

Key takeaways for Wholesale/Retail Calculator

Where is it heading?

The market for financial utilities is consolidating around SaaS-integrated tools that offer real-time inventory sync, leaving static calculators like this one exposed. The lack of development since 2016 means the app will likely lose its remaining user base as iOS compatibility issues mount, so the PM should focus on a clean sunset to protect brand reputation.

  • The 3,500+ day update gap suggests the developer has abandoned the product, which forces users to seek modern, supported alternatives for business-critical calculations.
  • Lack of feature expansion since the last release prevents the app from competing with modern SaaS-integrated inventory tools, accelerating user churn to more robust platforms.

The SWOT

Core Strengths
  • Simple, single-purpose utility design reduces cognitive load for merchants needing quick calculations
Critical Frictions 2 weaknesses inside
Growth Levers
  • Integration with Shopify or Square APIs could transition the app from a simple calculator to a B2B inventory tool
Market Threats 1 threat identified

Next best moves

1 Sunset

Sunset the current build because the 9-year maintenance gap signals a lack of strategic viability → reallocate engineering to a modern, cloud-integrated successor.

The counter-intuitive read

The app's nine-year abandonment is actually a feature for merchants who prioritize offline…

Read the full take

Since the last report: The intelligence report shifted from a neutral maintenance assessment to a recommendation to sunset the product due to its stagnant development cycle.

Bottom line

Wholesale/Retail Calculator provides a functional utility for basic price setting, because its simple interface serves the immediate needs of small merchants, so the PM should sunset this legacy asset and pivot resources toward a modern, cloud-integrated inventory management tool.

Unlock 2 critical frictions, 1 market threat and the analyst’s take.

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Sources

  1. [1] App Store

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Wholesale/Retail Calculator, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The intelligence report shifted from a neutral maintenance assessment to a recommendation to sunset the product due to its stagnant development cycle.

shifted

Strategic Outlook

declined

Market Position Rating

shifted

Opportunity Refinement

Cite this report

Marlvel.ai. “Wholesale/Retail Calculator Intelligence Report.” Updated Aug 8, 2026. https://marlvel.ai/apps/wholesale-retail-calculator

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