WIBW 13 Weather app is a localized weather forecasting and radar tracking tool for Northeast Kansas residents on iOS and Android.
The App DNA
What makes this app unique?
The app removes the cognitive cost of filtering national weather data for regional specifics, serving as a safety-critical utility during severe weather events.
For Residents of Northeast Kansas seeking localized weather forecasts, severe weather alerts, and regional news updates.
What does it look like?
Key features
High-resolution interactive radar for tracking severe weather patterns. Revenue link: High-utility weather tracking drives daily app usage during storm events, expanding ad-impression inventory.
Live video coverage and daily weather briefings from the local news team. Revenue link: Exclusive local content reinforces brand authority and user retention.
Opt-in notifications for National Weather Service severe weather warnings. Revenue link: High-priority notifications drive immediate re-engagement and app opens.
How much does it cost?
The app is entirely free to use and monetizes through ad inventory supported by local news content.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app maintains a low-frequency release cadence, shipping only two updates over the last five months. With 51 days since the latest release and a total of two distinct versions in the observed window, development is focused exclusively on stability and performance. The release notes remain opaque, providing no indication of new features or content. The current trajectory is consistent with a maintenance-focused lifecycle.
Who built it?
Gray Media
13+ apps tracked · Weather
KFDA Amarillo - NewsChannel 10
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WFSBUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate localized weather reporting provides accurate and reliable daily information for users across various regions and visual radar features help users track storm movement and make informed safety decisions during severe weather, but report incessant and loud push notifications interrupt daily activities and cannot be effectively managed by users.
How are ratings & reviews evolving?
What users say, by theme
- Localized weather reporting provides accurate and reliable daily information for users across various regions
- Visual radar features help users track storm movement and make informed safety decisions during severe weather
- Incessant and loud push notifications interrupt daily activities and cannot be effectively managed by users
81 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for WIBW 13 Weather app
How's the Weather market?
WIBW 13 Weather app holds the #171 position in the US Weather category, supported by a 4.69-star rating across 10,837 total ratings. The gap between its regional authority and its chart rank suggests an opportunity to capture more casual users through improved notification management.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for WIBW 13 Weather app
Where is it heading?
The regional weather market is consolidating around apps that balance local authority with high-frequency reliability. WIBW 13 Weather app's maintenance-only posture leaves it exposed to churn, as the current technical regressions and ad-placement friction directly conflict with the app's safety-critical value proposition.
- Technical regressions in the latest release (UI crashes, navigation failures) erode the daily habit loop, which compounds the rating drag already visible on Android.
- Persistent notification fatigue without granular controls drives users to seek alternatives, accelerating churn pressure into the next severe weather season.
The SWOT
- 250-meter radar resolution provides a defensible utility barrier against generic weather apps.
- Live meteorologist video streams reinforce regional brand authority and user trust.
- Implementing emergency-only notification toggles would reduce churn among power users.
- Decoupling emergency alerts from ad-interstitials would improve safety-critical brand perception.
Next best moves
Ship granular notification controls because users report alert fatigue is the #1 churn driver → increase daily retention.
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on local meteorologist video is…
Read the full takeBottom line
Prioritizing a notification-management overhaul would address the primary churn driver, as the current alert volume undermines the app's safety-critical mission. Stabilizing the location-settings UI is essential to prevent further sentiment decline, as the current maintenance-only cadence leaves the app vulnerable to competitor displacement.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is WIBW 13 Weather app free to use?
Can I turn off non-emergency weather alerts?
How does the radar compare to other weather apps?
Sources
- [1] App Store listing, source
Report last updated