Wikiloc is an outdoor navigation app for hiking and cycling that provides access to 81 million user-recorded trails on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#174
Maps & Navigation · free
Sentiment
4.6
160k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Wikiloc to discover and follow authentic, community-verified routes in unfamiliar geographic regions where standard map data is insufficient.
For Outdoor enthusiasts including hikers, cyclists, and mountaineers who require reliable GPS navigation and community-verified trail data.
What does it look like?
Key features
Access to 81 million user-recorded trails with photos and waypoints.
Direct trail transfer to Garmin, Suunto, and COROS devices.
Downloadable maps for navigation without cellular coverage.
How much does it cost?
The freemium model gates advanced tools behind a subscription while using a large free database to drive community growth.
Velocity
Maintenance developmentperformanceopaqueShow more...
Wikiloc - Trails of the World is currently in a maintenance phase, shipping only minor bug fixes and performance improvements. With only two releases identified in the provided history, the development cadence is insufficient to suggest active feature development or live operations. The publisher is currently prioritizing stability over new content or feature expansion. This pattern of generic release notes suggests a focus on technical upkeep rather than iterative product growth.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate the extensive library of community-uploaded trails provides reliable navigation for hikers in unfamiliar geographic regions and integration with wearable devices allows users to track their progress without constantly checking their phone screen, but report aggressive monetization tactics and mandatory subscription prompts frustrate users who want to explore basic map features.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- The extensive library of community-uploaded trails provides reliable navigation for hikers in unfamiliar geographic regions
- Integration with wearable devices allows users to track their progress without constantly checking their phone screen
- Aggressive monetization tactics and mandatory subscription prompts frustrate users who want to explore basic map features
63 of 99 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Wikiloc - Trails of the World
How's the Maps & Navigation market?
Wikiloc maintains a top 5 grossing position in the Maps & Navigation category across multiple markets, including Spain and Italy. The high volume of 155,000+ ratings on Android suggests a mature user base, though the frequency of subscription prompts remains a primary churn driver.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Wikiloc - Trails of the World
Where is it heading?
The outdoor navigation market is consolidating, with users increasingly sensitive to battery performance and monetization friction. Wikiloc's reliance on a massive trail database provides a temporary buffer, but the lack of recent feature innovation leaves it vulnerable to rivals that offer more efficient tracking and less intrusive subscription models.
- Aggressive subscription prompts during navigation erode user trust, which compounds the churn risk already visible in recent reviews.
- Recent updates focus on stability and bug fixes, indicating a maintenance-level cadence rather than active feature expansion.
The SWOT
- 81 million user-recorded trails create a content-based barrier to entry
- Direct integration with Garmin and Suunto devices locks in power users
- CarPlay support would capture the transit-to-trail planning segment
- Optimizing background power usage would reduce churn during long hikes
Next best moves
Optimize background power usage because battery drain is a top-cited complaint → improve session retention
+ 1 more prioritized moveThe counter-intuitive read
The app's high grossing rank is a vulnerability…
Read the full takeSince the last report: The report remains stable in core metrics but adds significant geographic context and clarifies the competitive threat landscape regarding monetization and power management.
Bottom line
Wikiloc secures its category lead through an unmatched volume of community-verified trails, but the aggressive monetization of core navigation features creates a churn risk for casual users, so the PM should prioritize optimizing power efficiency to retain users during long-duration activities.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Wikiloc free to use for hiking?
Does Wikiloc work without an internet connection?
Is Wikiloc better than other hiking apps?
Does Wikiloc drain phone battery?
Sources
Report last updated