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WILDBERRIES vs its rivals

Side-by-side comparison against WILDBERRIES's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

WILDBERRIES
This App
Sompopo.
Nemesis
Unizap
Contender
Order App
Contender
eSouqMallQatar
Contender
Karluz
Contender
Eventbee Attendee
Peer
Canifa
Peer
TouchNote Custom Cards & Gifts
Peer
pttavm - Online Alışveriş
Peer
Core Identity
DeveloperWildberries OOOSOMPOPOSENRYSA TECHNOLOGIES PRIVATE LIMITEDQommissionTECH WORKS (PRIVATE) LIMITEDVirtual-TecEventbee IncCanifa jsc.TouchNote LtdPttem A.Ş.
CategoryShoppingShoppingShoppingShoppingShoppingBusinessShoppingShoppingShoppingShopping
PlatformAndroid, iOSiOS, AndroidAndroid, iOSiOSiOSiOSiOS, AndroidAndroid, iOSiOSiOS, Android
Store Metrics
Rating4.9 / 54.6 / 55.0 / 50.0 / 50.0 / 50.0 / 50.0 / 53.3 / 54.8 / 50.0 / 5
Ratings Count73,93615100003680,5930
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateFeb 6, 2013Aug 12, 2018Sep 13, 2019Sep 7, 2024May 2, 2023Jun 13, 2015Nov 15, 2021Nov 14, 2016Sep 18, 2009Nov 29, 2018
Last UpdatedMay 16, 2026May 15, 2026Jul 4, 2024Feb 4, 2025Jul 1, 2025May 19, 2019Nov 23, 2021May 14, 2026May 21, 2026May 11, 2026
Sentiment & Reviews
Sentimentterrible-------positive-
Score15/100-------85/100-
Praises
  • Visual search functionality provides an efficient way to locate specific products within the catalog
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  • Convenience of mobile-to-physical delivery
-
Complaints
  • Mandatory application updates block access and prevent users from utilizing the service during sessions
-------
  • Delivery time inconsistencies
-
Requests
  • Granular notification controls are needed to separate order status updates from promotional marketing spam
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Strategic Intel
Strengths
  • 90,000+ pickup points create a physical distribution moat
  • WB Wallet financial incentives drive platform-native payment lock-in
--
  • Lightweight interface reduces cognitive load for first-time shoppers
  • Integrated fleet management tools provide operational control for merchants
  • Cloud-based POS integration creates a sticky B2B workflow
-
  • Patented social marketing technology (Patent 8712859) enables organic event promotion.
-
  • Local printing network reduces delivery friction
  • High rating (4.8) sustains organic install velocity
  • Personalization features drive emotional attachment
-
Weaknesses
  • 0.6★ Android-iOS rating gap indicates poor Android stability
  • Forced update requirements block service access during active sessions
--
  • Zero rating count on iOS since launch
  • No social proof or user-generated content
  • Zero rating count indicates lack of market adoption
  • Absence of digital wallet or deferred payment options limits conversion
-
  • No daily-active-usage habit loop results in low engagement between event cycles.
-
  • No cloud-save for custom designs
  • Premium tier pricing lacks clear value
  • Limited social media integration
-
Pricingfreefreefreefreesubscriptionfreefreemiumfreefreemiumfree
MomentumActiveIntenseMaintenanceZombieZombie-ZombieIntenseActiveIntense
Update Cadence5 versions, ~9d avg5 versions5 versions1 versions1 versions-2 versions, ~1352d avg5 versions2 versions, ~9d avg5 versions

Compare WILDBERRIES head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by WILDBERRIES, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0