Wildberries OOO
For general consumers in Russia and CIS countries seeking diverse goods with flexible payment and local pickup options.
WILDBERRIES
Snapshot
Who is Wildberries OOO?
Connecting millions of consumers in Russia and the CIS to a vast marketplace supported by a massive 90,000-point logistics network.
Target audience
Portfolio
Free 10Last updated
WILDBERRIES
v7.6.2002
5mo ago
Publisher DNA
What defines Wildberries OOO?
Publisher DNA
Primary focus
E-commerce and logistics platform
Scale
indie
Target audience
General consumers in Russia and CIS countries seeking diverse goods with flexible payment and local pickup options.
Portfolio momentum
Released 12 updates for its flagship app in the last 6 months, maintaining a consistent bi-weekly development cycle.
Portfolio
What does Wildberries OOO ship?
Apps
10 apps analysed
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 2 of 10 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
15/100
Avg sentiment score
Rivals
Who does Wildberries OOO compete with?
The rivals identified
Nemeses(1)
Both platforms compete for the same general consumer base by utilizing visual search to bridge physical discovery with digital transactions. They share a focus on mobile-first shopping experiences that prioritize catalog breadth and delivery logistics.
Contenders(10)
AliExpress competes for value-conscious consumers in the CIS region by offering direct-from-factory pricing that challenges the local retail model of Wildberries.
ASOS competes with Wildberries by targeting the same fashion-conscious demographic through a broad catalog of 850+ brands and specialized sizing options.
Both platforms target consumers seeking cost-effective merchandise, with Banggood competing for the same electronics and hobbyist segments that Wildberries serves through its broad retail catalog.
Joom competes with Wildberries by targeting the same value-conscious e-commerce demographic through a cross-border marketplace model that bypasses the regional logistics constraints of Wildberries.
Both platforms target value-conscious consumers with broad product catalogs, competing for the same price-sensitive demographic through discount-driven retail models.
Notino competes for the same discretionary beauty and fragrance spend as Wildberries, targeting consumers who prioritize brand-specific selection and mobile-exclusive incentives over general retail logistics.
Both platforms target budget-conscious consumers with massive product catalogs, competing for market share through logistics and pricing strategies.
Both platforms operate as broad-spectrum e-commerce marketplaces, competing directly for consumer wallet share by offering extensive product catalogs across overlapping categories like clothing, home goods, and electronics.
Voghion targets the same budget-conscious shoppers as Wildberries by offering factory-direct pricing on fashion and electronics, creating a direct conflict for price-sensitive segments.
Both platforms serve as high-volume fashion and lifestyle discovery engines, competing for the same mobile-first consumer wallet through integrated logistics and expansive product catalogs.
Same space(19)
ABOUT YOU competes in the fashion retail space with a massive brand catalog, mirroring the product variety of Wildberries.
Albertsons integrates grocery and pharmacy services into a loyalty-driven app, serving household needs similar to Wildberries.
Best Buy focuses on electronics and appliances, providing a specialized retail experience compared to the generalist catalog of Wildberries.
bonprix targets the fashion retail segment with a focus on inclusive sizing and seasonal collections.
Gumtree serves as a high-volume classifieds marketplace for local trade, competing for the same secondhand market share as Wildberries.
Kleinanzeigen functions as a local classifieds platform, serving the same neighborhood-based trade needs as Wildberries' pickup points.
Kohl's combines retail shopping with loyalty rewards, serving household shoppers who value discount-driven purchasing.
Mercari offers a secondhand marketplace for decluttering, competing for the same value-conscious users as Wildberries.
Next provides a curated fashion and homeware experience, focusing on style and convenience for the same retail audience.
OTTO offers a massive generalist catalog similar to Wildberries, covering fashion, furniture, and technology.
Poshmark focuses on social commerce and secondhand fashion, offering a community-driven alternative to Wildberries.
SHEIN targets the same fashion-conscious demographic as Wildberries but focuses on ultra-affordable global apparel drops.
Kaufland acts as a supermarket shopping aid, focusing on local grocery deals rather than the broad e-commerce logistics of Wildberries.
Tiendeo aggregates local deals and brochures, serving as a discovery tool for shoppers who visit physical stores.
Privalia uses a flash-sale model to drive high-frequency engagement, competing for the same bargain-hunting demographic as Wildberries.
Wallapop provides a circular economy alternative for secondhand goods, serving users who prefer local, peer-to-peer transactions.
Walmart operates an omnichannel retail model similar to Wildberries, though it centers on US household grocery and retail needs.
Wayfair specializes in home furniture and decor, capturing a specific vertical that Wildberries addresses as part of a broader catalog.
YesStyle specializes in Asian beauty and fashion, serving a global audience that values specific regional trends.
Frequently asked questions
How many apps does Wildberries OOO publish?
What kind of apps does Wildberries OOO make?
What is Wildberries OOO's top app?
In how many countries are Wildberries OOO's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no