Rakuten Ebates
For value-conscious online and in-store shoppers looking to maximize savings on everyday purchases, travel, and dining.
Known forRakuten: Cash Back & Deals
Rakuten: Cash Back & DealsFor value-conscious online and in-store shoppers looking to maximize savings on everyday purchases, travel, and dining.
Rakuten: Cash Back & DealsConnecting value-conscious shoppers with cash-back rewards and deals across a network of thousands of retail brands.
Target audience
Portfolio
Free 1Last updated
Rakuten: Cash Back & Deals
v13.7.1
2mo ago
Primary focus
Shopping rewards and affiliate marketing
Scale
indie
Target audience
Value-conscious online and in-store shoppers looking to maximize savings on everyday purchases, travel, and dining.
Released 3 updates for its flagship app in the last 6 months, demonstrating a consistent maintenance cadence for its primary mobile touchpoint.
1 app analysed
Massive merchant network (3,500+ stores)
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Ibotta is the primary direct rival with a comparable user base and a high-velocity release cycle (27 updates in 6 months) that directly challenges Rakuten's market share in both grocery and retail sectors.
Strategic outlook coming soon.
What fed this analysis
With over 7M reviews, Fetch is a massive scale threat that uses a gamified points system to capture the same 'reward-seeking' audience as Rakuten.
Klarna is evolving from a BNPL service into a full shopping ecosystem with integrated rewards, threatening Rakuten's place in the checkout flow.
A legacy coupon player that has successfully pivoted into cash back, directly competing for the 'deal-hunter' demographic.
A direct competitor in the browser-extension-to-mobile space, leveraging banking-grade trust and price-tracking features.
The community-driven alternative to Rakuten's corporate-driven affiliate model.
Dominates the high-frequency gas and dining categories, which are adjacent to Rakuten's retail focus.
A high-velocity newcomer (23 releases in 6 months) attempting to gamify every 'money moment' beyond just shopping.
A niche-focused rewards app targeting the 'clean label' and organic market with high recent update activity.
