Rakuten Ebates
For value-conscious online and in-store shoppers looking to maximize savings on everyday purchases, travel, and dining.
Rakuten: Cash Back & Deals
Snapshot
Who is Rakuten Ebates?
Connecting value-conscious shoppers with cash-back rewards and deals across a network of thousands of retail brands.
Target audience
Portfolio
Free 1Last updated
Rakuten: Cash Back & Deals
v13.7.1
4mo ago
Publisher DNA
What defines Rakuten Ebates?
Publisher DNA
Primary focus
Shopping rewards and affiliate marketing
Scale
indie
Target audience
Value-conscious online and in-store shoppers looking to maximize savings on everyday purchases, travel, and dining.
Portfolio momentum
Released 3 updates for its flagship app in the last 6 months, demonstrating a consistent maintenance cadence for its primary mobile touchpoint.
Portfolio
What does Rakuten Ebates ship?
Apps
1 app analysed
Massive merchant network (3,500+ stores)
- Passive Rewards
- Denied Cash Back
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Rivals
Who does Rakuten Ebates compete with?
The rivals identified
Nemeses(1)
Ibotta is the primary direct rival with a comparable user base and a high-velocity release cycle (27 updates in 6 months) that directly challenges Rakuten's market share in both grocery and retail sectors.
Contenders(4)
A direct competitor in the browser-extension-to-mobile space, leveraging banking-grade trust and price-tracking features.
With over 7M reviews, Fetch is a massive scale threat that uses a gamified points system to capture the same 'reward-seeking' audience as Rakuten.
Klarna is evolving from a BNPL service into a full shopping ecosystem with integrated rewards, threatening Rakuten's place in the checkout flow.
A legacy coupon player that has successfully pivoted into cash back, directly competing for the 'deal-hunter' demographic.
Same space(2)
The community-driven alternative to Rakuten's corporate-driven affiliate model.
Dominates the high-frequency gas and dining categories, which are adjacent to Rakuten's retail focus.
New entrants(2)
A high-velocity newcomer (23 releases in 6 months) attempting to gamify every 'money moment' beyond just shopping.
A niche-focused rewards app targeting the 'clean label' and organic market with high recent update activity.
Frequently asked questions
How many apps does Rakuten Ebates publish?
What kind of apps does Rakuten Ebates make?
What is Rakuten Ebates's top app?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes