Yemek.com is a recipe discovery and meal planning app for home cooks in Turkey, available on iOS.
Product velocity
Active
Daily rank 🇺🇸
—
Food & Drink
Sentiment
4.8
630 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The app removes the friction of manual screen interaction during cooking by providing a voice-controlled assistant that allows users to navigate recipes hands-free.
For Home cooks in Turkey looking for practical, step-by-step recipe guidance and meal planning assistance.
What does it look like?
Key features
Voice-controlled assistant for hands-free recipe navigation and Q&A during cooking.
Recipe discovery engine filtered by user-selected pantry items.
Keeps screen active during cooking to prevent display dimming.
How much does it cost?
The app operates as a free, ad-supported platform with no visible subscription or IAP gates.
Velocity
Active developmentnew contentUX improvementsShow more...
The app demonstrates active development momentum with two releases in the last five days, averaging a high frequency of updates. The latest release marks a significant feature addition, shifting focus toward interactive, voice-assisted user experiences in the kitchen. Development is currently centered on enhancing core utility and user interaction through new feature implementation. The cadence remains stable and responsive to user needs.
Who built it?
Onedio Medya
2 apps tracked · Food & Drink
Onedio – İçerik, Haber, TestUser Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate the recipe content provides high quality and practical instructions that users find genuinely helpful for cooking.
How are ratings & reviews evolving?
What users say, by theme
- The recipe content provides high quality and practical instructions that users find genuinely helpful for cooking
- Users report being unable to add or save new recipes to their personal collections within the app
7 of 7 recent reviews analyzed · limited sample · Mixed overall
Read the full review analysisUnlock 1 more frustration theme and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Yemek.com: Yemek Tarifleri
How's the Food & Drink market?
Yemek.com holds a 4.8-star rating across 630 reviews, positioning itself as a high-quality utility in the Turkish food and drink market. The absence of subscription gates suggests a strategy focused on maximizing ad-supported reach rather than direct monetisation.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Yemek.com: Yemek Tarifleri
Where is it heading?
The recipe discovery market is shifting toward utility-driven experiences that keep users engaged during the actual cooking process. Yemek.com is well-positioned with its voice assistant, but technical instability in core account features risks alienating the existing user base.
- The latest release of the voice assistant demonstrates active feature investment, which differentiates the app from static recipe competitors.
- Authentication and saving failures in the latest version create immediate churn pressure, as users lose access to their personal collections.
The SWOT
- Asistan Şef voice navigation enables hands-free utility during cooking sessions.
- 20,000+ verified recipe library creates a high-utility barrier for casual users.
- Adding a quick-save button to the list view would reduce bookmarking friction.
- English language localization would expand the addressable market beyond Turkey.
Next best moves
Audit social media authentication flows because users report login failures → restore account access
+ 1 more prioritized moveThe counter-intuitive read
The focus on voice-controlled assistance is a retention…
Read the full takeSince the last report: The core feature set and technical friction remain unchanged, but the SWOT analysis now explicitly frames language barriers as a threat rather than just an opportunity. The documentation of technical issues has been refined to provide clearer guidance for users experiencing account and saving failures.
Bottom line
Yemek.com succeeds as a utility by solving the hands-free cooking problem, but technical stability issues with authentication and saving threaten to undermine this value. Fixing these core flows would stabilize the user base before further feature expansion.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Yemek.com free to use?
Does Yemek.com support English?
Can I use Yemek.com hands-free while cooking?
What should I do if I cannot save recipes?
Sources
- [1] App Store listing, source
Report last updated