Yoti is a digital identity wallet for iOS and Android that stores encrypted credentials and provides age verification services.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Productivity
Sentiment
4.1
46k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users want to prove their identity to businesses without the risk of carrying physical documents or sharing unnecessary personal data.
For Individuals seeking secure, privacy-focused identity verification and businesses requiring compliant, automated age and identity assurance.
What does it look like?
Key features
Stores encrypted identity credentials, including passports and driving licenses, on the device.
Uses AI to estimate age from a selfie, providing privacy-preserving verification without document scanning.
Proprietary suite including NIST-evaluated passive liveness detection and anti-spoofing.
How much does it cost?
Consumer app is free to drive mass adoption, while revenue is generated through B2B verification services and per-document fees.
Velocity
Maintenance developmentUX improvementsaccessibilityShow more...
Yoti currently ships at a maintenance cadence, with 2 releases over the last 6 months averaging approximately one update every 3 months. The development trend is stable, focusing on incremental usability and accessibility refinements rather than rapid feature expansion. The latest release allows users to rearrange their home screen cards, marking the most recent functional update in a period otherwise characterized by minor maintenance. The app remains in a maintenance state due to the low frequency of updates.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate the identity verification process provides a fast and reliable way for users to access age-restricted services and users appreciate the discreet nature of the verification process which avoids carrying physical identification documents, but report face recognition and document scanning failures prevent users from completing the mandatory identity verification process.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- The identity verification process provides a fast and reliable way for users to access age-restricted services
- Users appreciate the discreet nature of the verification process which avoids carrying physical identification documents
- Face recognition and document scanning failures prevent users from completing the mandatory identity verification process
50 of 50 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Yoti - your digital identity
How's the Productivity market?
Yoti holds a consistent presence in the productivity charts, ranking #24 in the UK and #25 in Australia. The gap between its utility as an identity tool and the technical friction in the latest version limits its conversion of casual users into long-term adopters.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Yoti - your digital identity
Where is it heading?
The digital identity market is consolidating, with government-backed solutions creating pressure on third-party providers. Yoti's ability to maintain its productivity chart positions depends on resolving the current technical instability, as users will churn to more reliable alternatives if onboarding remains broken.
- Startup crashes and document recognition failures in the latest version erode the daily active habit, which compounds the rating drag already visible on Android.
- The latest release (v3.77.0) introduces UI customization, signaling that the team is still actively iterating on the user experience despite stability challenges.
The SWOT
- NIST-evaluated passive liveness detection prevents spoofing
- On-device encryption secures private keys on the user's phone
- Facial age estimation enables privacy-preserving verification
- Localized document support for emerging markets could expand the user base
- Integration with more age-restricted service providers increases wallet utility
Next best moves
Ship manual file upload for documents because document recognition failure is a top complaint → reduce onboarding abandonment
+ 1 more prioritized moveThe counter-intuitive read
Yoti's privacy-first, on-device encryption model is a retention…
Read the full takeSince the last report: The outlook trend shifted from declining to mixed as the developer introduced UI customization, though technical instability remains a primary barrier to user retention. The SWOT analysis now explicitly highlights government-backed digital ID initiatives as a new competitive threat.
Bottom line
Fixing the document recognition failures in the latest version would stabilize the core onboarding funnel, as current technical instability is the primary driver of negative sentiment. Addressing these stability issues is the prerequisite for scaling the B2B verification business.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Yoti safe to use for storing my identity documents?
How does Yoti compare to physical ID cards?
Can I use Yoti if my camera fails to scan my ID?
Sources
Report last updated