Report updated Apr 17, 2026
Zepto: Groceries in minutes
For urban consumers in major Indian cities who prioritize convenience and speed for their daily grocery and lifestyle shopping needs.
Zepto: Groceries in minutes is an established shopping app that is completely free. With a 4.7/5 rating from 4.4M reviews, it shows polarized user reception. Users particularly appreciate delivery speed, though inadequate customer support remains a common concern.
What is Zepto: Groceries in minutes?
Current Momentum
v26.4 · 6d ago
MaintenanceThe app is currently in maintenance mode, with the last five releases focused exclusively on bug fixes and performance improvements.
Active Nemesis
Swiggy: Food Instamart Dineout
By BUNDL TECHNOLOGIES PRIVATE
Other Rivals
7-Day Rank Pulse 🇺🇸
ShoppingNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Delivery of groceries and lifestyle products in minutes from local dark stores
Instant delivery of hot meals, fresh coffee, and snacks
Real-time tracking of orders from the dark store to the customer's doorstep
Access to 2,00,000+ products including electronics, fashion, and pharmacy
How much does it cost?
- Free app with no subscription fees
Operates on a transactional model, emphasizing 'zero fees' (no delivery, handling, or surge fees for orders over ₹99) to drive high-frequency volume.
Who Built It?
KIRANAKART TECHNOLOGIES PRIVATE
Delivering daily essentials and fresh meals to urban Indian consumers in minutes through specialized quick-commerce infrastructure.
Portfolio
2
Apps
What other apps does KIRANAKART TECHNOLOGIES PRIVATE make?
Explore the full KIRANAKART TECHNOLOGIES PRIVATE report
Portfolio breakdown, audience, momentum, and every app published by KIRANAKART TECHNOLOGIES PRIVATE.
What do users think recently?
High confidence · Latest 100 of 4.4M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate delivery speed and competitive pricing, but report inadequate customer support and misleading delivery estimates.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Zepto: Groceries in minutes?
How's The Shopping Market?
How does it evolve in the Shopping market?
Rank progression
78 active rankings tracked — 30-day window
The rivals identified
The outtake for Zepto: Groceries in minutes
Strengths to defend, gaps to attack
Core Strengths
- Market-leading delivery speed
- Zero-fee pricing model for orders >₹99
- Specialized quick-commerce UX
- Integrated Zepto Café for meal bundling
Critical Frictions
- Unresponsive AI-only customer support
- Inaccurate delivery ETA algorithms
- Quality control issues with fresh perishables
- Lack of a unified loyalty program
Growth Levers
- Expansion into high-margin electronics/fashion
- Implementing live chat support agents
- Developing a loyalty program to counter Swiggy One
- Farm-to-home transparency for fresh produce
Market Threats
- Swiggy's ecosystem lock-in and food delivery integration
- BigBasket's superior inventory depth and private labels
- Country Delight's 'purity' niche in fresh milk/produce
- JioMart's WhatsApp-based ordering reach
What are the next best moves?
Recalibrate ETA Algorithms
Misleading delivery estimates are a top complaint theme, with users reporting 10-minute promises taking 40+ minutes, leading to 'scam' accusations.
Deploy Live Support Agents
Sentiment data shows high frustration with 'primitive' AI-only support; users are forced to email for urgent delivery/refund issues.
Audit Perishable Quality Control
Recurring complaints regarding spoiled milk and poor quality meat indicate a gap in dark-store inventory management compared to vertical specialists.
Feature Gaps vs Competitors
- Unified loyalty program (available in Swiggy as Swiggy One)
- WhatsApp ordering integration (available in JioMart)
- Silent morning delivery model (available in Milkbasket)
- Farm-to-home quality transparency (available in Country Delight)
Key Takeaways
Zepto owns the 'speed' narrative but is losing the 'trust' battle due to poor support and inaccurate ETAs. To survive the super-app onslaught from Swiggy, Zepto must evolve from a fast delivery utility into a reliable service partner by humanizing its support and stabilizing its perishable quality.
Where Is It Heading?
Declining
User sentiment is Frustrated due to unresponsive AI support and misleading ETAs.
Core delivery speed remains a major differentiator and top praise theme.
Recent updates focused on stability/bug fixes rather than new feature expansion.