Zoho Campaigns is an email and SMS marketing tool for SMBs, providing campaign creation, automation, and analytics on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Business
Sentiment
4.4
1k reviews
Nemesis
Mailchimp Email Marketing
The App DNA
What makes this app unique?
Users hire Zoho Campaigns to manage cross-channel marketing within their existing business data environment, reducing the friction of disparate platform management.
For Small to medium-sized business owners and marketing teams requiring unified email and SMS campaign management.
What does it look like?
Key features
Visual builder for creating automated email sequences and lead nurturing journeys
Handwrite email addresses to convert to contacts or annotate templates on iPad
Open multiple instances of the app on iPad to compare campaign performance side-by-side
How much does it cost?
Freemium model anchored by a generous free tier to capture small business users, with paid tiers unlocking higher volume and dedicated support.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app exhibits a maintenance-level cadence, with only three releases occurring over the last 24 months. The most recent updates in February 2026 were separated by only a few days, but the long gaps preceding them indicate a lack of consistent feature development. All recent release notes are generic and opaque, focusing exclusively on stability and performance. There is no evidence of live-ops activity or new feature rollouts.
Who built it?
Zoho
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Radar for Zoho DeskUser Sentiment
What do users think recently?
Review voice lately leans excited. Users appreciate beginner friendly interface allows small business owners to manage marketing campaigns without technical expertise, but report limited mobile functionality prevents users from editing templates or managing images directly on devices.
How are ratings & reviews evolving?
What users say, by theme
- Beginner friendly interface allows small business owners to manage marketing campaigns without technical expertise
- Limited mobile functionality prevents users from editing templates or managing images directly on devices
61 of 61 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Zoho Campaigns-Email Marketing
How's the Business market?
Zoho Campaigns maintains a stable presence in the Business category, with a 4.67 rating on iOS and 4.34 on Android. The rating gap between platforms suggests Android users face more friction, likely due to the lack of tablet-optimized features currently exclusive to the iPad build.
Read the market outlookThe rivals identified
By Intuit Inc.
Mailchimp is the dominant incumbent in the email marketing space with a massive, highly active user base and consistent feature iteration.
- Offers a comprehensive marketing CRM that extends far beyond simple email campaign management.
- Provides deep integration with e-commerce platforms for automated product recommendations and purchase-based segmentation.
- Maintains a high-velocity release schedule with 12 updates in the last six months alone.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Zoho Campaigns-Email Marketing
Where is it heading?
The email marketing market is shifting toward mobile-first creation, and Zoho Campaigns' current reliance on desktop for essential tasks leaves it exposed. If the team does not bridge the mobile editing gap, they risk losing the SMB segment to leaner, more intuitive competitors like MailerLite.
- The latest iPad update introduces multi-window support and Apple Pencil integration, signaling active investment in professional tablet productivity.
- Persistent complaints regarding mobile template editing limitations indicate a growing functional gap that forces users back to desktop, eroding mobile-first adoption.
The SWOT
- Ecosystem network effects driven by Zoho suite integration
- iPad-specific productivity tools differentiate professional workflows
- Education sector partnerships for B2B distribution
- Expanded SMS gateway features for cross-channel marketing
Next best moves
Ship mobile template editor because template management is the top complaint → increase mobile-first retention
+ 1 more prioritized moveThe counter-intuitive read
The iPad-specific productivity features are a strategic misdirection…
Read the full takeFeature gaps
Predictive AI-driven content optimization (available in Mailchimp but absent here) +1
Since the last report: The platform has pivoted toward iPad-specific productivity features while maintaining a maintenance-level development cycle that leaves core mobile-first creation gaps unaddressed.
Bottom line
Zoho Campaigns defends its user base through ecosystem lock-in, but the lack of mobile template editing prevents it from becoming a true creation tool, so the team must prioritize mobile-first functionality to prevent churn to more flexible competitors.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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