Zoho Social
By Zoho
Zoho Social is a multi-channel social media management platform for businesses and agencies, available on iOS and Android.
The App DNA
What makes this app unique?
Users hire Zoho Social to consolidate fragmented social media workflows into a single dashboard, reducing the time spent switching between native apps.
For Businesses, marketing teams, and digital agencies seeking a unified platform to manage social media presence and customer engagement.
What does it look like?
Key features
Predictive scheduling tool that identifies optimal posting times based on audience activity patterns
Direct data sync with Zoho CRM to view customer information and convert social interactions into support tickets
Real-time tracking of keywords, brand hashtags, and product reviews across multiple channels
How much does it cost?
Subscription-based model with tiered pricing structured by business size and agency requirements, anchored by a 15-day free trial.
Velocity
Active developmentsocial featuresaccessibilityUX improvementsShow more...
Zoho Social maintains an active development cadence, averaging approximately 0.38 releases per week over the analyzed period. The development team is consistently shipping new features, such as alt text support and cross-platform publishing enhancements, rather than relying solely on maintenance patches. The release pattern is stable, with updates appearing across both iOS and Android platforms to maintain feature parity. Development is clearly focused on expanding social media management capabilities and improving accessibility.
Who built it?
Zoho
13+ apps tracked · Business
Zoho Lens
Zoho Shifts
Mobile Device Manager Plus MSP
ZiBot
Zoho One
Vani - Visual Collaboration
Employee Portal - Zoho Payroll
Billing Management - Zoho
Mobilisten by Zoho SalesIQ
Zoho Scanner – Scan docs & PDF
Zoho Sprints
Card Scanner - business cardsUser Sentiment
What do users think recently?
Review voice lately leans thrilled. Users appreciate centralized dashboard functionality allows small teams to manage multiple social media accounts from one location and intuitive scheduling tools enable content creators to plan and automate posts across multiple channels effectively, but report inconsistent promotional coupon application during the annual plan checkout process creates user frustration.
How are ratings & reviews evolving?
What users say, by theme
- Centralized dashboard functionality allows small teams to manage multiple social media accounts from one location
- Intuitive scheduling tools enable content creators to plan and automate posts across multiple channels effectively
- Cost-effective pricing structure provides high value for small businesses and independent marketing professionals
- Inconsistent promotional coupon application during the annual plan checkout process creates user frustration
100 of 102 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Zoho Social
How's the Business market?
Zoho Social maintains a strong position in the Business category with a 4.7-star average rating across over 3,800 total ratings. The high satisfaction score relative to the review volume indicates a stable product-market fit for small business users.
Read the market outlookThe rivals identified
By Hootsuite Inc.
Hootsuite is the most direct functional equivalent to Zoho Social, offering a mature, cross-platform social management suite with a comparable feature set for professional teams.
- Offers deep-tier social listening and sentiment analysis tools that Zoho Social currently lacks in its mobile interface.
- Provides a more robust library of third-party app integrations for CRM and analytics workflows compared to Zoho's ecosystem.
- Maintains a legacy of enterprise-grade compliance and security features that appeal to larger organizations than Zoho's current target.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Zoho Social
Where is it heading?
The social management market is consolidating around tools that offer deeper community-interaction capabilities on mobile devices. Zoho Social remains advantaged by its CRM integration, but the lack of native engagement tools leaves it exposed to competitors that prioritize the 'on-the-go' community manager.
- Recent integration with Bluesky and alt-text support shows active feature investment rather than maintenance-mode stagnation.
- Checkout friction and limited mobile engagement features create a churn risk that could erode the current 4.7-star rating baseline.
The SWOT
- Unified dashboard reduces workflow friction for multi-channel teams
- CRM integration creates high switching costs for existing Zoho suite users
- Offline-first drafting ensures consistent content pipelines for mobile-only creators
- Expand mobile engagement features to capture community-management workflows
- Develop WhatsApp channel integration to mirror cross-platform publishing capabilities
Next best moves
Ship mobile comment management because limited engagement is a top-cited mobile workflow gap → increase daily active usage
+ 1 more prioritized moveThe counter-intuitive read
The 'social listening' feature gap is a distraction…
Read the full takeFeature gaps
Advanced social listening and sentiment analysis (available in Hootsuite) +2
Since the last report: The platform has sharpened its competitive identity through CRM-linked stickiness and predictive scheduling, while simultaneously surfacing friction points in mobile usability and the subscription funnel.
Bottom line
Zoho Social holds its category lead through sticky CRM integration but bleeds mobile-first power users to competitors with better engagement tools, so revenue growth hinges on closing the mobile community-management gap.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Zoho Social good for small businesses?
How does Zoho Social compare to Hootsuite?
Does Zoho Social allow me to reply to comments on mobile?
What is a good alternative for visual-first creators?
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