Report updated May 20, 2026
Beauty Makeup Editor & Camera
For social media users and selfie enthusiasts seeking professional-grade photo retouching and makeup effects without manual editing skills.
Beauty Makeup Editor & Camera is a market-leading beauty app that is free with in-app purchases. With a 4.7/5 rating from 437.3K reviews, it delivers strong user satisfaction. Users particularly value simple and straightforward photo editing tools allow users to modify images with minimal effort.
What is Beauty Makeup Editor & Camera?
Beauty Makeup Editor & Camera is a photo-retouching app for social media users, providing real-time filters and makeup effects on Android.
Users hire this app for instant, low-effort portrait enhancement that replaces manual editing, allowing for rapid social media content creation.
Current Momentum
v2.1 · 13mo ago
Zombie- Maintains #6 category rank globally
- Ships stability-focused updates
Active Nemesis
BeautyPlus-Selfie Photo Editor
By PIXOCIAL TECHNOLOGY (SINGAPORE) PTE
Other Rivals
7-Day Rank Pulse 🇺🇸
BeautyNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Applies makeup filters and skin smoothing effects to the camera feed during capture
Automated blemish removal, acne correction, and skin tone evening
Virtual application of lipstick, mascara, eyeliner, and contouring
How much does it cost?
- Free tier with ad support
- In-app purchases for premium features
Freemium model relies on ad-supported usage for the majority of the 50 million user base, with IAP gates for specific editing tools.
Who Built It?
Photo & Video Editors - Instant Solution
Providing a broad suite of mobile utility, creative, and gaming tools to help users manage, edit, and entertain themselves on the go. They focus on accessible, high-utility applications for everyday productivity and leisure.
Portfolio
13
Apps
Who is Photo & Video Editors - Instant Solution?
Maple Media operates as a consolidator of category-leading mobile utilities, focusing on acquiring established apps to optimize their monetization and feature sets. Their strategy relies on identifying mature products with existing user bases and transitioning them toward recurring subscription models to maximize lifetime value. The primary tension in their portfolio is the friction between legacy user expectations for one-time purchases and the aggressive shift toward subscription-gated features and ad-heavy free tiers.
Who is Photo & Video Editors - Instant Solution for?
- Broad consumer base
- Social media creators
- Casual gamers
- Productivity-focused mobile users
Portfolio momentum
With 43 releases in the last 6 months across a portfolio of 68 apps, the publisher maintains a high-frequency update cadence.
What other apps does Photo & Video Editors - Instant Solution make?
Wind Compass
Photo Editor for Android™
Weather Hi-Def Radar Forecast
Gallery - Photo & Video Album
Baby Photo Editor Baby Pics
Flora Photo Frame Photo Editor
What do users think recently?
Low confidence · Latest 13 of 63 total reviews analyzed · Based on 63 reviews. Signal may be noisy.
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate simple and straightforward photo editing tools allow users to modify images with minimal effort and fine tuning selection and makeup application features provide high quality results for new users.
What Users Love
What is the competitive landscape for Beauty Makeup Editor & Camera?
How's The Beauty Market?
How does it evolve in the Beauty market?
The app maintains a #6 Free rank in the Beauty category across multiple markets, but its grossing rank consistently lags, signaling that the current monetization model fails to capture the value of its high-volume discovery.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇬🇹 Guatemala | Beauty | AndroidFree | #5 | |
| 🇺🇾 Uruguay | Beauty | AndroidFree | #12 | ▲2 |
The rivals identified
The Nemesis
Head to Head
The target app must differentiate through extreme UX simplicity, as it cannot compete with the feature depth and update velocity of this market leader.
What sets Beauty Makeup Editor & Camera apart
Focuses on a streamlined, single-purpose interface that reduces the learning curve for casual selfie editors
Provides a more direct, simplified workflow for specific makeup tasks like lipstick and mascara application
What's BeautyPlus-Selfie Photo Editor's Edge
Offers a comprehensive suite of advanced AI-driven editing tools that cater to both casual and prosumer users
Leverages a massive content library of filters and effects that keeps users engaged within the ecosystem
Contenders
Pioneered augmented reality makeup try-ons that provide a more realistic preview than static photo editing
Maintains a high-frequency update cycle of 19 releases in six months to keep pace with cosmetic trends
Prioritizes natural-looking skin texture preservation over the heavy-handed filtering found in many competing beauty apps
UX design focuses on intuitive, gesture-based editing that allows for precise control over specific facial features
Specializes in virtual makeup looks curated by professional artists rather than just generic photo filters
Provides a unique 'try-before-you-buy' functionality that bridges the gap between digital editing and real-world cosmetics
Peers
Integrates advanced AI-powered video editing features that extend beyond the static photo focus of the target app
Leverages a massive library of creative stickers and AR effects that drive high daily active usage
Focuses on real-time filter application during the camera capture process rather than post-processing editing
Maintains a very high release frequency to ensure compatibility with the latest mobile hardware and OS updates
Provides a functional utility-first experience that serves as a digital mirror for real-time makeup application
Offers high-definition zoom and lighting controls that differentiate it from standard photo-editing apps
Includes a comprehensive set of camera lens options and shooting modes that mimic professional photography equipment
Offers a hybrid experience between a social photo-sharing platform and a standalone editing tool
New Kids on the Block
Uses AI to provide personalized color palette recommendations based on individual skin tone and hair color
Shifts the value proposition from 'editing photos' to 'personal style consulting' using automated analysis
Sweet Selfie Beauty Camera
★4.4 (10.6K)Thekla Neala
A very recent market entrant targeting the beauty camera space with a focus on modern, trendy filter sets.
Focuses on hyper-specific, trend-driven filter packs that are updated to match current social media aesthetics
Prioritizes a simplified, one-tap editing workflow designed specifically for rapid social media content creation
The outtake for Beauty Makeup Editor & Camera
Strengths to defend, gaps to attack
Core Strengths
- Editors' Choice badge across five markets sustains organic install velocity
- One-tap editing workflow reduces user friction for casual selfie-takers
Critical Frictions
- Ad-supported revenue model limits R&D for proprietary AI features
- Grossing rank lag indicates poor conversion from free-tier users
Growth Levers
- Untapped B2B distribution through cosmetic brand partnerships
- Wearable-mirror utility integration to capture pre-makeup audience
Market Threats
- AI-native entrants shifting value to personalized consulting
- High-frequency update cadence of BeautyPlus eroding feature parity
What are the next best moves?
A/B test premium IAP gates because grossing rank lags discovery rank → increase conversion velocity
Grossing rank lags discovery rank by multiple spots across key markets.
Trade-off: Pause the UI-refresh sprint — revenue conversion has 3x the impact on Q2 targets.
Ship AI-driven color analysis because competitors are shifting to style consulting → defend against niche entrants
New entrants like WhatColors are capturing the style-consulting segment.
Trade-off: Deprioritize the collage-template update — template usage is flat.
A counter-intuitive read
The app's #6 chart position is its greatest liability: maintenance-mode at the top of the category makes it more vulnerable to a single live-ops rival than a smaller app climbing the chart.
Feature Gaps vs Competitors
- AI-driven color analysis (available in WhatColors)
- Professional-curated makeup looks (available in Perfect365)
Key Takeaways
The app defends its #6 chart position through an intuitive, low-friction interface, but it lacks the proprietary AI-editing depth to convert its discovery advantage into sustained revenue, so the PM should prioritize IAP conversion testing over feature expansion.
Where Is It Heading?
Stable
The beauty-editing category is consolidating around AI-native features that provide personalized style consulting rather than just static filters. The app's stable chart position provides a temporary buffer, but without a shift toward proprietary AI tools, it will lose its competitive edge to entrants like WhatColors.
Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to feature-heavy rivals.
Grossing rank lag relative to free discovery indicates that the current monetization model is failing to capture user value.