Perfect365 Makeup Photo Editor
v10.16.16Beauty enthusiasts, selfie-takers, and social media content creators looking for professional-grade virtual makeup tools and fashion inspiration.
What Is Perfect365 Makeup Photo Editor?
Launched Nov 17, 2011
Updated Mar 2026
What users think
Media Gallery
Key Features
Uses AR and advanced face detection to apply makeup, hairstyles, and filters in real-time.
Allows users to mix and match unlimited color combinations for custom makeup looks.
Step-by-step video tutorials from YouTube artists to help recreate virtual looks in real life.
Recent User Sentiment
“Recent user voice shows a frustrated sentiment. Users appreciate natural editing results, but report aggressive ad experience and save/export failures.”
What Users Love
You can do subtle, natural beauty touchups without anyone even knowing
I live the way subtle changes can be made to offer discrete but substantial changes
Pain Points
They won't let you leave an ad / don't leave a way to X out of it
Anytime I try to save a photo it makes me watch a million ads
When saving a photo it just loads and loads and never saves
The app crashes a lot so you'll lose the work you just did
High confidence · 99 reviews available
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Grossing | #57 | ▼2 |
Pros and Cons
Pros
- Strong brand recognition and celebrity endorsements
- Advanced, proprietary Intelligent Imaging™ technology
- Comprehensive library of 6,400+ looks and educational content
Cons
- Severe technical instability regarding photo saving and app crashes
- Aggressive, user-hostile ad implementation
- Declining user sentiment due to billing and subscription transparency issues
Market Outlook
Growth Opportunities
- Capitalize on the growing demand for AI-generated social media content
- Expand partnerships with beauty brands for more integrated product placement
- Improve UX to capture users churning from competitors due to similar ad-fatigue
Market Threats
- Rapidly evolving AI-filter apps with cleaner, ad-free subscription models
- Potential for negative App Store reviews to impact organic discovery
- Increasing privacy regulations regarding facial data processing
Key Takeaways
Perfect365 Makeup Photo Editor is a frustrating lifestyle app that is available. With a 3.8/5 rating from 946.4K reviews, it frustrates many users from users. Users particularly appreciate natural editing results, though aggressive ad experience remains a common concern.
Best for: Beauty enthusiasts, selfie-takers, and social media content creators looking for professional-grade virtual makeup tools and fashion inspiration.
App Details & Pricing
Model: subscription
Monetizes through a freemium model that gates high-definition exports, ad-free usage, and exclusive professional content behind a subscription wall.
iOS Version
10.16.16
Android Version
10.17.26
Release Date
Nov 17, 2011
iOS Price
Free
Android Price
Free
Developer
Perfect365, Inc.