By Entrust
Report updated May 13, 2026
Entrust Identity
For enterprise employees and consumers requiring secure identity credentials and multi-factor authentication for organizational access.
Entrust Identity is an established business app that is completely free. With a 3.9/5 rating from 7.8K reviews, it shows polarized user reception.
What is Entrust Identity?
Entrust Identity is a mobile platform for MFA and transaction verification, serving enterprise employees and consumers on iOS and Android.
Users hire Entrust for high-assurance identity verification that standard consumer MFA tools cannot provide, ensuring secure access to sensitive financial and enterprise systems.
Current Momentum
v26.2 · 1w ago
Maintenance- Ships frequent updates for stability.
- Maintains enterprise-grade MFA feature set.
Active Nemesis
Microsoft Authenticator
By Microsoft
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Generates one-time passcodes for multi-factor authentication within the mobile application
Displays transaction details for user confirmation before completing secure online or financial actions
Allows employees to reset and unlock passwords directly through the mobile interface
How much does it cost?
- Free application for use with Entrust Identity IAM platforms
The application functions as a free client-side tool to support the broader Entrust B2B identity-centric security ecosystem.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Entrust make?
What do users think recently?
High confidence · Latest 100 of 7.8K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. but report frequent authentication failures and ui regressions post-update.
What Frustrates Users
What is the competitive landscape for Entrust Identity?
How's The Business Market?
How does it evolve in the Business market?
Entrust Identity maintains a niche in high-assurance enterprise security, though its 2.4★ iOS rating significantly trails the 3.9★ Android performance. This platform-level disparity signals that the current release cadence is failing to maintain parity across operating systems.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇯🇲 Jamaica | Business | iOSFree | #17 | ▲8 |
| 🇳🇮 Nicaragua | Business | iOSFree | #86 | ▲3 |
The rivals identified
The Nemesis
Head to Head
Entrust must pivot toward specialized high-assurance workflows where Microsoft's generalist approach fails, while aggressively improving its mobile UX to reduce churn.
What sets Entrust Identity apart
Entrust offers specialized transaction verification capabilities that are often more robust for high-security financial use cases
Provides dedicated enterprise-grade support and legacy infrastructure compatibility that Microsoft often overlooks for smaller deployments
What's Microsoft Authenticator's Edge
Unmatched distribution through the Microsoft 365 enterprise suite makes it the default choice for IT admins
Superior consumer-facing UX and seamless cloud backup features drive higher organic adoption and user satisfaction
Peers
Offers tighter integration with cloud-native directory services, appealing to modern, remote-first IT environments
Features self-service enrollment workflows that reduce the administrative burden on IT helpdesks compared to Entrust
Provides a polished, consumer-friendly interface that prioritizes ease of use over enterprise-grade administrative controls
Includes integrated password management and autofill features that simplify the daily login experience for end users
Focuses on consumer-grade network utility rather than the high-security identity verification required by Entrust
Monetizes through ad-supported utility features which contrasts with Entrust's enterprise-focused, zero-cost identity platform
Trend Micro ID Protection
★4.7 (404)Trend Micro, Incorporated
This app competes by bundling identity security with broader privacy and monitoring tools, appealing to users concerned with holistic digital safety.
Expands beyond simple MFA into proactive identity monitoring and social media privacy protection services
Leverages a strong security brand reputation to capture users looking for all-in-one digital protection suites
New Kids on the Block
Emphasizes granular team-based sharing and collaborative password management features not currently prioritized in Entrust's platform
Provides specialized diagnostic recipes and command references that cater specifically to network engineering workflows
The outtake for Entrust Identity
Strengths to defend, gaps to attack
Core Strengths
- Specialized transaction verification for high-security financial use cases
- Dedicated enterprise-grade support for legacy infrastructure
Critical Frictions
- 2.4★ iOS rating indicates severe UX friction
- High-frequency authentication failures post-update
- Lack of cloud-native self-service enrollment
Growth Levers
- Develop wearable companion apps to capture technical professionals
- Integrate proactive identity monitoring to match competitor value
Market Threats
- Microsoft Authenticator's native passwordless sign-in reduces friction
- FIDO2 standard adoption renders traditional tokens obsolete
What are the next best moves?
Audit iOS update pipeline because 2.4★ rating indicates critical regression → stabilize user sentiment
The 1.5★ rating gap between iOS and Android suggests a specific failure in the iOS release process.
Trade-off: Pause new feature development for the transaction verification module — stability is the current priority.
Ship self-service enrollment workflow because competitors like JumpCloud reduce IT helpdesk burden → increase enterprise adoption
Competitor analysis identifies self-service enrollment as a key differentiator for modern IT-managed workflows.
Trade-off: Deprioritize legacy infrastructure support updates — new enterprise clients prioritize modern onboarding.
A counter-intuitive read
The platform's reliance on legacy infrastructure is not just a weakness, but a defensive moat against cloud-native competitors that cannot support the high-assurance compliance requirements of Entrust's core financial clients.
Feature Gaps vs Competitors
- Native passwordless sign-in (available in Microsoft Authenticator)
- Integrated password management (available in Authenticator App ™)
- Collaborative credential management (available in Passbolt)
Key Takeaways
Entrust Identity secures high-assurance enterprise workflows, but the platform's 2.4★ iOS rating signals critical UX decay that threatens its enterprise retention, so the PM must prioritize iOS stability to defend against Microsoft's frictionless MFA dominance.
Where Is It Heading?
Mixed Signals
The enterprise identity market is shifting toward passwordless, cloud-native workflows that prioritize user experience, leaving Entrust's legacy-focused platform exposed. Unless the team addresses the iOS stability regressions, Entrust will continue to lose ground to Microsoft's integrated ecosystem, which offers a more seamless path for enterprise IT admins.
The 1.5★ rating gap between iOS and Android indicates that recent updates are failing to maintain parity, which accelerates churn pressure on the iOS base.
Recent release cadence focuses on stability, yet the persistent rating gap suggests these updates are not effectively resolving the underlying authentication regressions.