By Microsoft
Report updated Apr 16, 2026
Power Automate
For business professionals, IT administrators, and enterprise organizations looking to optimize workflows and automate repetitive tasks using low-code tools.
Power Automate is a challenged business app that is free with in-app purchases. With a 4.4/5 rating from 15.4K reviews, it faces significant user friction. Users particularly appreciate core automation utility, though lack of personal account support remains a common concern.
What is Power Automate?
Current Momentum
v3.0
Bug fixes.
Active Nemesis
Flash Cards Flashcards Maker
By Infinite Wave Media
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Uses natural language processing to create, edit, and extend automation workflows.
Automates legacy systems and desktop applications using UI-based actions.
Analyzes business processes to identify bottlenecks and automation opportunities.
Integrates with over 1,400 prebuilt services like Office 365, SAP, and Salesforce.
Allows users to grant or deny approvals directly from their mobile device.
Provides prebuilt workflows for common tasks to enable rapid deployment.
How much does it cost?
- Free trial for 30 days including premium features
- Power Automate Premium at $15/user/month
- Power Automate Process at $150/bot/month
Monetization is focused on enterprise scaling, with a clear distinction between individual user productivity and high-volume bot-based automation.
Who Built It?
Microsoft
Empowering professionals and students with a unified, AI-enhanced ecosystem for seamless productivity and collaboration across all devices.
Portfolio
13
Apps
Who is Microsoft?
Microsoft has carved out a dominant mobile position by treating its apps as essential nodes within the broader Microsoft 365 ecosystem rather than standalone utilities. Their primary moat is the rapid, cross-portfolio integration of Copilot AI, which creates a high-switching-cost environment for enterprise and education users. A key strategic inflection point is currently visible as they redesign flagship interfaces to prioritize AI-chat workflows, a move that is testing the loyalty of their massive legacy user base.
Who is Microsoft for?
- Enterprise professionals
- Students
- Knowledge workers requiring cross-platform document management
- Real-time collaboration tools
Portfolio momentum
Released 284 updates across 45 apps in the last 6 months with 43 active titles — maintaining an exceptionally high development cadence.
What other apps does Microsoft make?
Microsoft SharePoint
Microsoft Defender: Security
Microsoft Bing Search
Microsoft Edge
Microsoft OneDrive
Xbox
What do users think recently?
High confidence · Latest 100 of 15.4K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate core automation utility, but report lack of personal account support and poor mobile/tablet ux and navigation.
What Users Love
What Frustrates Users
What is the competitive landscape for Power Automate?
How's The Business Market?
How does it evolve in the Business market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇸🇻 El Salvador | Business | AndroidFree | #139 | NEW |
| 🇦🇹 Austria | Business | AndroidFree | #139 | ▼62 |
The rivals identified
The Nemesis
- -
Users are happier — sentiment 60/100 vs 32
- -
Text-to-Speech
- -
Voice Recording
Contenders
IFTTT - Automate work and home
★3.2 (187.3K)IFTTT
⚡The most popular consumer-facing alternative for simple mobile-triggered automations and IoT connectivity.
Agentforce
Mobile Builder
AI-Powered Agents
Work OS Customization
ServiceNow Agent
ServiceNow
Competes for enterprise service management and complex internal approval workflows.
Peers
Custom Automation Builder
Siri Voice Integration
Slack Connect
Slack AI
Shortcuts Action Library
Preview Tool
Adobe Acrobat AI Assistant
Liquid Mode
New Kids on the Block
Retool Mobile
★4.3 (69)Retool, Inc.
⚡Rising low-code platform that competes for internal tool creation and backend workflow automation.
The outtake for Power Automate
Strengths to defend, gaps to attack
Core Strengths
- Deep integration with Microsoft 365 ecosystem
- Advanced AI-powered workflow creation (Copilot)
- Robust RPA capabilities for legacy systems
- Enterprise-grade security and governance
Critical Frictions
- No support for personal Microsoft accounts
- Lack of search functionality in mobile flow library
- Inability to create flows from scratch on mobile
- Frequent authentication and stability bugs
Growth Levers
- Capture prosumer market by restoring personal account access
- Optimize tablet UI to provide a full desktop-lite experience
- Implement mobile-first flow creation tools to compete with Zapier
Market Threats
- Zapier's superior ease-of-use for non-enterprise users
- Apple Shortcuts' native, free system-level integration
- Emerging AI-first competitors like Bardeen and Relay.app
Key Takeaways
Power Automate is a challenged business app that is free with in-app purchases. With a 4.4/5 rating from 15.4K reviews, it faces significant user friction. Users particularly appreciate core automation utility, though lack of personal account support remains a common concern.
Where Is It Heading?
Declining
Power Automate is experiencing a decline in user sentiment driven by the removal of personal account support and persistent mobile UX limitations, despite maintaining its core enterprise-grade feature set.