Report updated May 16, 2026

TL;DR:EasyTithe serves church administrators and donors as a centralized donation and management portal, but its reliance on mandatory recurring donation flows creates a friction point that drives user churn. Users feel Frustrated, praising recurring gift features provide convenience for users who want to automate their regular church contributions but frustrated by system glitches during the donation process lead to duplicate charges or failed transaction confirmations for users. EasyTithe holds its B2B base through deep ChMS integration but risks losing the donor funnel to modern competitors, so the team must prioritize payment stability and one-time donation options to stop the current churn..|TL;DR:EasyTithe serves church administrators and donors as a centralized donation and management portal, but its reliance on mandatory recurring donation flows creates a friction point that drives user churn. Users feel Frustrated, praising recurring gift features provide convenience for users who want to automate their regular church contributions but frustrated by system glitches during the donation process lead to duplicate charges or failed transaction confirmations for users. EasyTithe holds its B2B base through deep ChMS integration but risks losing the donor funnel to modern competitors, so the team must prioritize payment stability and one-time donation options to stop the current churn..

EasyTithe is a challenged finance app that is completely free. With a 2.8/5 rating from 81 reviews, it faces significant user friction. Users particularly appreciate recurring gift features provide convenience for users who want to automate their regular church contributions, though system glitches during the donation process lead to duplicate charges or failed transaction confirmations for users remains a common concern.

What is EasyTithe?

EasyTithe is a mobile donation and church management app for donors and administrators on iOS and Android.

Users hire the app to manage church contributions and administrative tasks, but the current workflow forces recurring cycles that ignore the needs of one-time donors.

Current Momentum

v2.5 · 5mo ago

Zombie
  • Ships stability fixes on Android.
  • Last major iOS release 2018.
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Fragmented niche

No dominant direct rival identified yet — see Other Rivals below.

Other Rivals

Givelify Mobile Giving App
Tithe.ly

7-Day Rank Pulse 🇺🇸

Finance

No ranking data

LifestyleGrossing

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Integrated Church Management (ChMS) SuiteDifferentiator

Centralized database for member profiles, attendance tracking, and sacrament records accessible via mobile

Self Child Check-inDifferentiator

Parents initiate check-in process via mobile device when approaching church facilities to print labels upon arrival

Digital Giving ModuleStandard

Integrated portal for online, text, and kiosk donations with saved payment methods

How much does it cost?

Free
  • Free to use for all donors and churches

The app functions as a free-to-use interface for existing B2B subscribers of the Ministry Brands ChMS platform.

What do users think recently?

High confidence · 53 reviews analyzed · Based on 53 reviews. Signal may be noisy.

How did the latest release land?

Overall
2.8/ 5
(81)
Current version
2.6/ 5
-0.2 vs overall
(68)
Main signal post-update: system glitches during the donation process lead to duplicate charges or failed transaction confirmations for users.

What is the recent mood?

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate recurring gift features provide convenience for users who want to automate their regular church contributions, but report system glitches during the donation process lead to duplicate charges or failed transaction confirmations for users and difficulty locating churches within the app prevents new users from completing their initial donation setup.

What Users Love

Recurring gift features provide convenience for users who want to automate their regular church contributions

What Frustrates Users

System glitches during the donation process lead to duplicate charges or failed transaction confirmations for users
Difficulty locating churches within the app prevents new users from completing their initial donation setup

What Users Want

Manual one-time donation options are requested to replace the current mandatory recurring contribution workflow

What is the competitive landscape for EasyTithe?

How's The Finance Market?

Market outlook for this category

Available very soon

The rivals identified

Peers

Utilizes location-based discovery to help donors find their local church instantly without manual search effort

Provides a highly optimized three-tap donation flow that significantly reduces friction compared to standard forms

Offers a broader all-access bundle including church management software beyond just simple donation processing tools

Maintains a significantly higher release cadence, ensuring modern UI/UX standards compared to EasyTithe's legacy interface

The outtake for EasyTithe

Strengths to defend, gaps to attack

Core Strengths

  • Integrated ChMS database creates high switching costs for church administrators

Critical Frictions

  • Mandatory recurring donation models frustrate casual donors
  • Search discovery failures block initial donation setup

Growth Levers

  • Location-based church discovery integration to reduce search friction

Market Threats

  • Givelify's three-tap donation flow drains casual-entry donor funnel

What are the next best moves?

highPivot

Reintroduce one-time donation paths because user reviews explicitly cite the lack of manual payment as a barrier → increase conversion

Sentiment analysis shows high-frequency complaints regarding forced recurring models.

Trade-off: Pause the recurring-gift UI refresh — one-time donation parity is a higher-impact revenue lever.

highInvest

Audit payment gateway integration because duplicate charges are the top-cited system glitch → reduce refund surge

Multiple reports of duplicate credit card charges post-update.

Trade-off: Deprioritize new feature development for the ChMS suite — payment stability is a critical retention risk.

A counter-intuitive read

EasyTithe's B2B lock-in is its greatest weakness, as the focus on administrator tools has allowed the consumer-facing donation experience to stagnate against more agile, donor-first competitors.

Feature Gaps vs Competitors

  • Location-based church discovery (available in Givelify but absent here)
  • Three-tap donation flow (available in Givelify but absent here)

Key Takeaways

EasyTithe holds its B2B base through deep ChMS integration but risks losing the donor funnel to modern competitors, so the team must prioritize payment stability and one-time donation options to stop the current churn.

Where Is It Heading?

Declining

The religious giving market is consolidating around donor-first mobile experiences that prioritize speed and discovery. EasyTithe's maintenance-mode posture leaves it exposed to competitors that offer frictionless, one-tap donation flows, so the platform must pivot to donor-centric workflows to avoid long-term irrelevance.

System glitches and duplicate charges in the latest release erode donor trust, which directly increases support costs and churn pressure.

The shift to mandatory recurring donations blocks casual donors, which accelerates the loss of new-user conversion to competitors like Givelify.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by EasyTithe, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

The app shows a modest rating recovery and a clearer strategic focus on resolving donor-side friction points like mandatory recurring payments.

improved

Rating increase

shifted

PM Action Item prioritization

shifted

SWOT analysis consolidation

Cite this report

Marlvel.ai. “EasyTithe Intelligence Report.” Updated May 16, 2026. https://marlvel.ai/intel-report/finance/easytithe

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0