Report updated May 12, 2026
EasyTithe
For church staff, administrators, and congregants who utilize Ministry Brands' management software.
EasyTithe is an established finance app that is completely free. With a 2.8/5 rating from 81 reviews, it shows polarized user reception.
What is EasyTithe?
EasyTithe is a mobile donation and church management utility for congregants and administrators on iOS and Android.
The app serves the job of processing religious contributions and facilitating facility check-ins, allowing churches to centralize financial and administrative data within the Ministry Brands suite.
Current Momentum
v2.5 · 5mo ago
Zombie- Last major iOS update Oct 2018.
- Android update released Nov 2025.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
FinanceNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Access to core administrative features including member lists and attendance tracking.
Parents initiate check-in via mobile app when near church facilities.
Integrated donation processing for online, text, and kiosk giving modules.
How much does it cost?
- Free to use for all donors and churches
The app functions as a free utility to drive adoption and retention for the broader Ministry Brands B2B software suite.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Ministry Brands make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for EasyTithe?
How's The Finance Market?
Market outlook for this category
Available very soon
The rivals identified
Peers
Utilizes location-based discovery to help donors find their local church instantly without manual search effort
Provides a highly optimized three-tap donation flow that significantly reduces friction compared to standard forms
Offers a broader all-access bundle including church management software beyond just simple donation processing tools
Maintains a significantly higher release cadence, ensuring modern UI/UX standards compared to EasyTithe's legacy interface
The outtake for EasyTithe
Strengths to defend, gaps to attack
Core Strengths
- Deep integration with Ministry Brands ChMS drives institutional lock-in
- Self Child Check-in provides high-utility retention for families
Critical Frictions
- Legacy UI/UX drives user frustration
- 2.65 iOS rating indicates poor donor-facing experience
Growth Levers
- Modernizing the donation flow to match three-tap standards
- Implementing location-based church discovery to reduce manual search friction
Market Threats
- Tithe.ly’s rapid release cadence
- Givelify’s optimized donor-discovery funnel siphoning transaction volume
What are the next best moves?
Rebuild donor-facing donation flow because current friction drives users to Givelify → increase transaction volume
Competitor analysis shows Givelify's three-tap flow is a key differentiator siphoning donor base.
Trade-off: Deprioritize ChMS administrative feature updates — donor retention is the higher revenue risk.
A counter-intuitive read
The app's lack of updates is not a failure of maintenance, but a deliberate choice to prioritize B2B institutional lock-in over the volatile and high-churn consumer donor market.
Feature Gaps vs Competitors
- Location-based church discovery (available in Givelify)
- Three-tap donation flow (available in Givelify)
- Modernized UI/UX (available in Tithe.ly)
Key Takeaways
EasyTithe retains institutional users through ChMS integration but risks losing the donor base to mobile-first competitors, so the PM must prioritize a UI refresh of the donation flow to prevent further churn.
Where Is It Heading?
Declining
The religious giving market is consolidating around mobile-first platforms that prioritize donor convenience, leaving EasyTithe exposed due to its legacy interface. Without a shift toward modernizing the donor experience, the app will likely see continued erosion of its user base as churches migrate to more agile providers.
The lack of iOS updates since 2018 indicates the app is in maintenance mode, which leaves it vulnerable to competitors with modern interfaces.
Competitors like Givelify and Tithe.ly are actively capturing donor attention with faster, more intuitive payment flows, which will erode EasyTithe's market share.