Report updated Jun 2, 2026

TL;DR:Tithe.ly wins church-giving volume through a zero-cost entry point that removes donor friction, but its reliance on a freemium model creates a long-term tension between user acquisition and the $119/month All-Access bundle conversion. Users feel Excited, praising increased giving consistency but frustrated by setup friction. Tithe.ly dominates the entry-level church giving market through low-friction mobile tools, but it risks churn among larger organizations that require complex accounting, so the PM should prioritize enterprise-grade reporting features to defend the All-Access tier..|TL;DR:Tithe.ly wins church-giving volume through a zero-cost entry point that removes donor friction, but its reliance on a freemium model creates a long-term tension between user acquisition and the $119/month All-Access bundle conversion. Users feel Excited, praising increased giving consistency but frustrated by setup friction. Tithe.ly dominates the entry-level church giving market through low-friction mobile tools, but it risks churn among larger organizations that require complex accounting, so the PM should prioritize enterprise-grade reporting features to defend the All-Access tier..

Tithe.ly is a well-regarded finance app that is free with in-app purchases. With a 4.4/5 rating from 2K reviews, it maintains solid user satisfaction. Users particularly appreciate increased giving consistency, though setup friction remains a common concern.

What is Tithe.ly?

Tithe.ly is a mobile giving and church management platform for religious organizations, available on iOS and Android.

Church leaders hire Tithe.ly to consolidate donation processing and member management into a single interface, reducing the administrative burden of manual gift entry.

Current Momentum

v3.6 · today

Maintenance
  • Maintains stable 4.41 rating.
  • Ships regular stability updates.
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

ShelbyNEXT | Giving

ShelbyNEXT | Giving

By Ministry Brands

Other Rivals

EasyTithe
Givelify Mobile Giving App
Settle Up - Group Expenses
هكبه | Hakbah
Splitly

7-Day Rank Pulse 🇺🇸

Finance

No ranking data

FinanceGrossing

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Mobile GivingStandard

Donors can make one-time or recurring gifts via mobile app using credit, debit, or ACH

All-Access BundleDifferentiator

Bundles giving, church management, custom apps, and website builder into a single platform

How much does it cost?

Freemium
  • Free Giving: $0/month with transaction fees
  • Church Management: $72/month
  • Mobile Church App: $89/month
  • All-Access: $119/month

Monetization relies on a zero-cost entry point for giving tools to capture market share, followed by tiered subscription upsells.

Who Built It?

Finance

Enrichment in progress

Publisher profile available very soon

What other apps does Your Giving make?

What do users think recently?

Medium confidence · Latest 100 of 118 total reviews analyzed · Based on 118 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.4/ 5
(2K)
Current version
4.5/ 5
+0.1 vs overall
(1.1K)
Main signal post-update: increased giving consistency.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate increased giving consistency, but report setup friction.

What Users Love

Increased giving consistency

What Frustrates Users

Setup friction

What is the competitive landscape for Tithe.ly?

How's The Finance Market?

Market outlook for this category

Available very soon

The rivals identified

The Nemesis

Head to Head

Tithe.ly should emphasize its superior mobile user experience and ease of onboarding to win over individual churches frustrated by the clunky, legacy interface of ShelbyNEXT.

What sets Tithe.ly apart

  • Superior mobile-first UX design leads to higher user adoption rates among non-technical church congregants.

  • More frequent release cadence ensures better compatibility with modern iOS and Android operating system updates.

What's ShelbyNEXT | Giving's Edge

  • Leverages the Ministry Brands ecosystem to provide comprehensive back-office tools beyond simple donation processing.

  • Established trust with large institutional ministries through long-standing enterprise software service contracts.

Peers

Includes specialized self-service child check-in features that provide value beyond simple financial donation processing.

Direct integration with comprehensive church management systems simplifies administrative workflows for church staff members.

Location-based giving features allow donors to instantly find and support nearby places of worship.

Massive scale and high review volume create a strong network effect that builds donor trust.

Advanced smart settlement algorithms automatically calculate the most efficient way to balance complex group debts.

Receipt photo storage and web-based access provide better utility for managing shared expenses over time.

Specialized financial Jameya model facilitates social savings circles rather than simple one-way donation flows.

High localized engagement in the Middle East market creates a strong cultural moat for regional users.

New Kids on the Block

AI-powered receipt scanning automates expense tracking, reducing the manual effort required for financial management.

The outtake for Tithe.ly

Strengths to defend, gaps to attack

Core Strengths

  • Zero-cost entry point captures market share
  • All-Access bundle increases switching costs

Critical Frictions

  • Premium tier pricing above category median
  • Dependency on transaction fees limits margins

Growth Levers

  • Education partnerships for B2B distribution
  • Expansion of wearable integration

Market Threats

  • Ministry Brands' enterprise-grade accounting features
  • Givelify's location-based network effects

What are the next best moves?

highInvest

Ship enterprise-grade reporting features because current accounting tools lack depth for large churches → increase All-Access retention

Competitor ShelbyNEXT offers superior accounting, which is a known gap in the current feature set.

Trade-off: Deprioritize the mobile kiosk UI refresh — enterprise reporting has higher revenue impact.

A counter-intuitive read

The reliance on transaction fees for the free tier is a strategic asset, not a liability, as it creates a self-funding acquisition funnel that competitors with higher fixed costs cannot replicate.

Feature Gaps vs Competitors

  • Deep enterprise-grade accounting (available in ShelbyNEXT)
  • Location-based giving (available in Givelify)

Key Takeaways

Tithe.ly dominates the entry-level church giving market through low-friction mobile tools, but it risks churn among larger organizations that require complex accounting, so the PM should prioritize enterprise-grade reporting features to defend the All-Access tier.

Where Is It Heading?

Stable

The church-giving market is consolidating around platforms that offer all-in-one management suites. Tithe.ly is well-positioned to retain its base, but it must address the accounting gap to prevent churn as its customers grow.

Consistent user reports of increased giving volume suggest the core donation loop remains highly effective for the target demographic.

Lack of advanced accounting features creates an exit path for growing churches, which directly threatens the long-term All-Access subscription revenue.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tithe.ly, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

Tithe.ly pivoted its product roadmap from consumer discovery to enterprise accounting and re-aligned its competitive focus toward Ministry Brands.

shifted

Roadmap Priority Shift

shifted

Competitive Focus

declined

Rating and Sentiment Shift

added

Updated Weaknesses and Threats

Cite this report

Marlvel.ai. “Tithe.ly Intelligence Report.” Updated Jun 2, 2026. https://marlvel.ai/intel-report/finance/tithe-ly

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0