Report updated May 12, 2026

TL;DR:Tithe.ly wins church-side adoption through a zero-cost entry point for digital giving, but its reliance on a freemium model creates a vulnerability where Givelify’s donor-side network effects capture the end-user habit. Users feel Excited, praising automated recurring giving but frustrated by lack of donor discovery. Tithe.ly holds its church-side base through administrative utility but remains vulnerable to donor-side network effects, so the PM must prioritize consumer-facing discovery features to defend against Givelify..|TL;DR:Tithe.ly wins church-side adoption through a zero-cost entry point for digital giving, but its reliance on a freemium model creates a vulnerability where Givelify’s donor-side network effects capture the end-user habit. Users feel Excited, praising automated recurring giving but frustrated by lack of donor discovery. Tithe.ly holds its church-side base through administrative utility but remains vulnerable to donor-side network effects, so the PM must prioritize consumer-facing discovery features to defend against Givelify..

Tithe.ly is a well-regarded finance app that is free with in-app purchases. With a 4.4/5 rating from 2K reviews, it maintains solid user satisfaction. Users particularly appreciate automated recurring giving, though lack of donor discovery remains a common concern.

What is Tithe.ly?

Tithe.ly is a mobile giving and church management platform for religious organizations on iOS and Android.

Church leaders hire Tithe.ly to consolidate donation processing and member management into a single administrative workflow, reducing manual data entry.

Current Momentum

v3.6 · today

Maintenance
  • Ships regular stability updates.
  • Maintains consistent freemium growth.
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Givelify Mobile Giving App

Givelify Mobile Giving App

By Givelify

Other Rivals

Pushpay
Loving Kindness

7-Day Rank Pulse 🇺🇸

Finance

No ranking data

FinanceGrossing

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Mobile GivingStandard

Donors can make one-time or recurring gifts via mobile app using credit, debit, or ACH

All-Access BundleDifferentiator

Bundles giving, church management, custom apps, and website builder into a single platform

How much does it cost?

Freemium
  • Free Giving: $0/month with transaction fees
  • Church Management: $72/month
  • Mobile Church App: $89/month
  • All-Access: $119/month

Monetization relies on a zero-cost entry point for giving tools to capture market share, followed by tiered subscription upsells.

Who Built It?

Finance

Enrichment in progress

Publisher profile available very soon

What other apps does Your Giving make?

What do users think recently?

Medium confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.4/ 5
(2K)
Current version
4.5/ 5
+0.1 vs overall
(1.1K)
Main signal post-update: automated recurring giving.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate automated recurring giving, but report lack of donor discovery.

What Users Love

Automated recurring giving

What Frustrates Users

Lack of donor discovery

What is the competitive landscape for Tithe.ly?

How's The Finance Market?

Market outlook for this category

Available very soon

The rivals identified

The Nemesis

Head to Head

Givelify has captured the donor-side market through network effects; Tithe.ly must double down on its church-side administrative utility to defend its position.

What sets Tithe.ly apart

  • Focuses on a streamlined, utility-first transaction flow that minimizes the number of taps required for recurring gifts.

  • Provides a more direct, white-label integration path for churches that want to maintain their own brand identity.

What's Givelify Mobile Giving App's Edge

  • Leverages a massive, pre-existing donor network that allows users to find and give to thousands of organizations instantly.

  • Delivers a highly polished, consumer-grade UI that feels more like a modern fintech app than a utility tool.

Contenders

Pushpay

Pushpay

3.6 (792)

Pushpay Limited

🔧

Pushpay is a direct competitor in the church management and giving space, though it currently shows signs of stagnation.

Integrates deeply with comprehensive church management software suites rather than operating as a standalone giving utility.

Targets larger, enterprise-level religious organizations that require complex reporting and multi-fund management capabilities.

New Kids on the Block

Loving Kindness

Loving Kindness

4.8 (5.3K)

Monkey Taps

While categorized under Health & Fitness, its high release velocity and focus on 'kindness' indicate a potential pivot toward social-impact giving.

Maintains an aggressive release cadence of 20 updates in six months, suggesting rapid iteration and feature testing.

Utilizes a community-driven engagement model that could disrupt traditional, top-down church giving platforms if applied to charity.

The outtake for Tithe.ly

Strengths to defend, gaps to attack

Core Strengths

  • Zero-cost entry point captures market share
  • Bundled management tools increase switching costs

Critical Frictions

  • No consumer-facing discovery interface
  • Reliance on church-side admin utility

Growth Levers

  • Untapped B2B partnerships with church tech
  • Expansion of automated giving features

Market Threats

  • Givelify’s established donor network
  • Pushpay’s enterprise-level reporting capabilities

What are the next best moves?

highInvest

Ship consumer-facing discovery interface because Givelify’s network effects drain donor engagement → increase donor-side retention.

Givelify’s discovery interface is the primary mechanism for their market dominance.

Trade-off: Pause the All-Access bundle feature roadmap for one quarter.

A counter-intuitive read

The lack of a consumer-facing discovery interface is not a weakness but a strategic choice to keep the app focused on church-side administrative utility, which is harder to churn.

Feature Gaps vs Competitors

  • Consumer-facing discovery interface (available in Givelify but missing here)
  • Enterprise-level reporting (available in Pushpay but missing here)

Key Takeaways

Tithe.ly holds its church-side base through administrative utility but remains vulnerable to donor-side network effects, so the PM must prioritize consumer-facing discovery features to defend against Givelify.

Where Is It Heading?

Stable

The church-giving market is consolidating around platforms that offer both administrative utility and donor-side engagement. Tithe.ly remains stable but risks stagnation if it continues to ignore the donor-side discovery features that drive network effects for competitors.

Recent updates focus on stability, suggesting the platform is currently in a maintenance phase rather than aggressive feature expansion.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tithe.ly, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

Tithe.ly has pivoted its product roadmap from fixing technical search/login bugs to addressing the fundamental lack of a consumer-facing discovery interface.

shifted

Strategic Roadmap Pivot

improved

Sentiment Score Increase

shifted

Weakness Reclassification

added

New Feature Gap Identified

Cite this report

Marlvel.ai. “Tithe.ly Intelligence Report.” Updated May 12, 2026. https://marlvel.ai/intel-report/finance/tithe-ly

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0