By Your Giving
Tithe.ly
For church leaders and administrators seeking to consolidate digital giving, member management, and communication tools.
Tithe.ly is a well-regarded finance app that is free with in-app purchases. With a 4.4/5 rating from 2K reviews, it maintains solid user satisfaction. Users particularly appreciate increased giving consistency, though setup friction remains a common concern.
What is Tithe.ly?
Tithe.ly is a mobile giving and church management platform for religious organizations, available on iOS and Android.
Church leaders hire Tithe.ly to consolidate donation processing and member management into a single interface, reducing the administrative burden of manual gift entry.
Current Momentum
v3.6 · today
Maintenance- Maintains stable 4.41 rating.
- Ships regular stability updates.
Active Nemesis
ShelbyNEXT | Giving
By Ministry Brands
Other Rivals
7-Day Rank Pulse 🇺🇸
FinanceNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Donors can make one-time or recurring gifts via mobile app using credit, debit, or ACH
Bundles giving, church management, custom apps, and website builder into a single platform
How much does it cost?
- Free Giving: $0/month with transaction fees
- Church Management: $72/month
- Mobile Church App: $89/month
- All-Access: $119/month
Monetization relies on a zero-cost entry point for giving tools to capture market share, followed by tiered subscription upsells.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Your Giving make?
What do users think recently?
Medium confidence · Latest 100 of 118 total reviews analyzed · Based on 118 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate increased giving consistency, but report setup friction.
What Users Love
What Frustrates Users
What is the competitive landscape for Tithe.ly?
How's The Finance Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
Tithe.ly should emphasize its superior mobile user experience and ease of onboarding to win over individual churches frustrated by the clunky, legacy interface of ShelbyNEXT.
What sets Tithe.ly apart
Superior mobile-first UX design leads to higher user adoption rates among non-technical church congregants.
More frequent release cadence ensures better compatibility with modern iOS and Android operating system updates.
What's ShelbyNEXT | Giving's Edge
Leverages the Ministry Brands ecosystem to provide comprehensive back-office tools beyond simple donation processing.
Established trust with large institutional ministries through long-standing enterprise software service contracts.
Peers
Includes specialized self-service child check-in features that provide value beyond simple financial donation processing.
Direct integration with comprehensive church management systems simplifies administrative workflows for church staff members.
Location-based giving features allow donors to instantly find and support nearby places of worship.
Massive scale and high review volume create a strong network effect that builds donor trust.
Advanced smart settlement algorithms automatically calculate the most efficient way to balance complex group debts.
Receipt photo storage and web-based access provide better utility for managing shared expenses over time.
Specialized financial Jameya model facilitates social savings circles rather than simple one-way donation flows.
High localized engagement in the Middle East market creates a strong cultural moat for regional users.
New Kids on the Block
AI-powered receipt scanning automates expense tracking, reducing the manual effort required for financial management.
The outtake for Tithe.ly
Strengths to defend, gaps to attack
Core Strengths
- Zero-cost entry point captures market share
- All-Access bundle increases switching costs
Critical Frictions
- Premium tier pricing above category median
- Dependency on transaction fees limits margins
Growth Levers
- Education partnerships for B2B distribution
- Expansion of wearable integration
Market Threats
- Ministry Brands' enterprise-grade accounting features
- Givelify's location-based network effects
What are the next best moves?
Ship enterprise-grade reporting features because current accounting tools lack depth for large churches → increase All-Access retention
Competitor ShelbyNEXT offers superior accounting, which is a known gap in the current feature set.
Trade-off: Deprioritize the mobile kiosk UI refresh — enterprise reporting has higher revenue impact.
A counter-intuitive read
The reliance on transaction fees for the free tier is a strategic asset, not a liability, as it creates a self-funding acquisition funnel that competitors with higher fixed costs cannot replicate.
Feature Gaps vs Competitors
- Deep enterprise-grade accounting (available in ShelbyNEXT)
- Location-based giving (available in Givelify)
Key Takeaways
Tithe.ly dominates the entry-level church giving market through low-friction mobile tools, but it risks churn among larger organizations that require complex accounting, so the PM should prioritize enterprise-grade reporting features to defend the All-Access tier.
Where Is It Heading?
Stable
The church-giving market is consolidating around platforms that offer all-in-one management suites. Tithe.ly is well-positioned to retain its base, but it must address the accounting gap to prevent churn as its customers grow.
Consistent user reports of increased giving volume suggest the core donation loop remains highly effective for the target demographic.
Lack of advanced accounting features creates an exit path for growing churches, which directly threatens the long-term All-Access subscription revenue.