Report updated Mar 31, 2026
Monster High™ Beauty Salon
v5.7.7Young fans of the Monster High franchise and children interested in creative fashion, makeup, and doll-styling simulation games.
What Is Monster High™ Beauty Salon?
Launched Oct 26, 2017
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Allows users to apply monstrous filters to photos and create their own custom filter designs.
A dedicated in-game social platform to showcase and share styled monster makeovers.
Includes hair styling (dye, mousse, magic spray), makeup application, and acrylic nail design.
Extensive wardrobe and accessory collection for iconic Monster High characters.
Gameplay mechanics focused on specific hair styling tasks and challenges.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a excited sentiment. Users appreciate creative gameplay and nostalgic value, but report excessive advertising and pay-to-play restrictions.”
What Users Love
It really shows your creativity and u can design it how you want
I love how we get to make our own!
I used to play this when I was 7
this game brings back old memories
Pain Points
adverts every other tap!
I couldn't even finish Frankie's hair because of the ads
only two characters to play as, cash grab
15$ for a kids game bundle is unreasonably high
High confidence · 99 reviews available
How is it ranked?
| Category | Chart | Rank | Change |
|---|---|---|---|
| Family | Free | #62 | ▲4 |
| Role Playing | Free | #88 | ▲3 |
What are the pros and cons?
Pros
- Strong licensed IP (Monster High) drives high organic interest.
- Unique creative toolset (filters, social feed) differentiates from basic dress-up games.
- Offline-first architecture increases accessibility for younger players.
Cons
- Aggressive ad-monetization causes significant user friction.
- Content gating is perceived as overly restrictive.
- High dependency on external IP licensing.
What is the market outlook?
Growth Opportunities
- Implement a 'Lite' ad-free subscription model.
- Expand social features to drive viral growth.
- Introduce seasonal events to increase retention.
Market Threats
- Competitors with less aggressive ad models.
- Potential changes in child-safety regulations.
- Brand fatigue if content updates slow down.
What are the key takeaways?
Monster High™ Beauty Salon is a exciting games app that is free with in-app purchases. With a 4.5/5 rating from 1M reviews, it excites its users from users. Users particularly appreciate creative gameplay, though excessive advertising remains a common concern.
Best for: Young fans of the Monster High franchise and children interested in creative fashion, makeup, and doll-styling simulation games.
How much does it cost?
Model: freemium
Monetization relies on a free-to-play model supported by in-app purchases for cosmetic items and potentially ad-supported gameplay, typical of the hyper-casual/casual simulation genre.
iOS Version
5.7.7
Android Version
5.7.30
Release Date
Oct 26, 2017
iOS Price
Free
Android Price
Free
Developer
Crazy Labs