Report updated Apr 17, 2026
My Home My World™: Clean ASMR
For casual gamers who enjoy relaxing, therapeutic simulation games and social interaction with friends.
My Home My World™: Clean ASMR is an established games app that is free with in-app purchases. With a 4.5/5 rating from 103.2K reviews, it shows polarized user reception. Users particularly appreciate general entertainment value, though misleading advertising remains a common concern.
What is My Home My World™: Clean ASMR?
Current Momentum
v1.3
1. Bugs fixed for a better gaming experience. 2. Optimized system for smoother gameplay. Make sure your game is up to date so you can fully experience all the features offered. Enjoying ""My Home My World""? Let us know what you think :)
Active Nemesis
House Flipper Home Design
By PLAYWAY SPOLKA AKCYJNA
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Full-scale house building from exterior framing to interior decor with 3D graphics.
Therapeutic ASMR-style cleaning gameplay including scrubbing, sweeping, and lawn mowing.
Hands-on crafting tool to sculpt custom furniture and unique art pieces.
Connect with friends, compete in leaderboards, and visit properties.
Spin the wheel and roll dice to earn coins and energy for building.
How much does it cost?
- Free to play
- In-app purchases for coins and premium design options
Monetization is a hybrid of social-casino mechanics (spins/dice) and decorative simulation purchases, with users reporting a steep spending curve within the first three days.
Who Built It?
BeheFun Games
Creating social-casual experiences that blend simulation mechanics with competitive luck-based progression for global mobile audiences.
Portfolio
6
Apps
Who is BeheFun Games?
BeheFun Games has carved out a niche by hybridizing traditional simulation themes—such as home renovation and theme park management—with the 'spin-to-earn' and raiding mechanics typically found in social-casino titles. Their strategic moat lies in the integration of high-engagement mini-games, like ASMR cleaning and woodturning, which serve as top-of-funnel differentiators against pure luck-based competitors. While their core portfolio relies on social-competitive loops, recent releases indicate a diversification into niche categories like religious trivia and traditional card games to broaden their user base.
Who is BeheFun Games for?
- Casual mobile gamers seeking low-friction social competition
- Often attracted by relaxing simulation or ASMR themes
Portfolio momentum
The publisher maintains an active development cycle with 8 updates across 5 apps in the last 6 months and a major release occurring within the last 10 days.
What other apps does BeheFun Games make?
What do users think recently?
High confidence · Latest 100 of 102.8K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate general entertainment value and social and community features, but report misleading advertising and aggressive monetization and pacing.
What Users Love
What Frustrates Users
What is the competitive landscape for My Home My World™: Clean ASMR?
How's The Games Market?
How does it evolve in the Games market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇸🇪 Sweden | Simulation | iOSGrossing | #28 | ▼7 |
| 🇳🇴 Norway | Simulation | iOSFree | #87 | NEW |
The rivals identified
The Nemesis
Head to Head
House Flipper dominates the simulation depth, but My Home My World has the edge for casual players who prefer the social-casino reward loop (spins/dice) over pure manual labor simulation.
What sets My Home My World™: Clean ASMR apart
Incorporates social-casino 'spin to earn' mechanics for faster progression
Unique woodturning mini-game adds a layer of custom crafting missing in rivals
What's House Flipper Home Design's Edge
Significantly larger user base with over 180k iOS ratings
Superior technical performance and more realistic 3D graphics
Contenders
Highly polished social features including attacking and stealing from friends
Stronger narrative progression through different themed kingdoms
Deep Clean Inc. 3D Fun Cleanup
★4.5 (143.1K)ALICTUS YAZILIM A.S.
📈Focuses exclusively on the ASMR cleaning satisfaction that is a primary marketing hook for My Home My World.
Hyper-focused on satisfying cleaning mechanics (scrubbing, washing)
Minimalist UI designed for short-burst therapeutic play
House Designer : Fix & Flip
Sergey Kizima
A direct simulation alternative that allows users to buy, fix, and sell houses in a full 3D environment.
Includes outdoor gardening and pool maintenance simulation
More focus on the 'flipping' economy (buying low, selling high)
Peers
Massive global player base and celebrity-backed marketing
Deep card-collection and pet systems for long-term retention
Heavy emphasis on character fashion and personal makeovers alongside home design
High-production value narrative and character drama
The outtake for My Home My World™: Clean ASMR
Strengths to defend, gaps to attack
Core Strengths
- Unique woodturning mini-game for custom crafting
- High volume of social proof (100k+ ratings)
- Simple, one-handed controls for high accessibility
- Strong hybrid loop of building and social-casino rewards
Critical Frictions
- High churn risk due to misleading ASMR-focused advertising
- Aggressive monetization walls (energy and coin costs)
- Frustrating 'coin-stealing' mechanics that penalize progress
- Lower graphical fidelity compared to simulation-first rivals
Growth Levers
- Align UA creative with actual casino/social gameplay to improve LTV
- Deepen the woodturning system into a social marketplace
- Introduce protection mechanics (shields) to reduce 'stolen coin' frustration
- Expand into high-pressure washing mechanics to capture PowerWash trends
Market Threats
- High-fidelity simulation rivals like House Flipper
- Platform crackdowns on misleading advertising practices
- Established social-casino giants like Coin Master with deeper retention systems
What are the next best moves?
Align UA creative with core social-casino loop
Misleading advertising is the #1 complaint theme, leading to high Day 1 churn from users expecting a pure ASMR experience.
Implement coin protection/shield mechanics
Users report losing over 60% of their coins (e.g., 918M of 1.5B) to stealing, which is a major friction point for progression.
Expand Woodturning into a core social feature
This is the primary differentiator identified in feature analysis; making it a social hub would distance the app from generic Coin Master clones.
Feature Gaps vs Competitors
- Advanced simulation mechanics like electrical/plumbing (available in House Flipper)
- Narrative progression through themed kingdoms (available in Dice Dreams)
- Card-collection and pet systems for long-term retention (available in Coin Master)
- Outdoor gardening and pool maintenance (available in House Designer)
Key Takeaways
My Home My World™ is a successful but volatile hybrid that risks its long-term viability by 'baiting' users with ASMR ads for a casino-style game. If I were the PM, I would prioritize aligning marketing with the actual social-casino loop and smoothing the aggressive early-game monetization to capitalize on its unique crafting differentiators.
Where Is It Heading?
Stable
Entered US charts at #88 Grossing (NEW) in Dec 2025 — indicates strong monetization potential.
Recent updates (v1.3.53) focused only on bug fixes — no active feature investment to address simulation depth gaps.
Mixed mood among users due to advertising disconnect — high volume of ratings provides a buffer but churn remains a risk.