Report updated Apr 11, 2026

Rich Land: Idle Tycoon Builder is an established games app that is free with in-app purchases. With a 4.8/5 rating from 239 reviews, it shows polarized user reception.

What Is Rich Land: Idle Tycoon Builder?

Rich Land: Idle Tycoon Builder is a hybrid casual game that combines farming simulation with social build-and-raid mechanics. It differentiates itself from 'pure' raiding games like Coin Tales by integrating Match-3 puzzles and a traditional farming loop (crops/livestock). Despite a high 4.78-star rating, the app appears to be in a maintenance phase with its last update occurring in November 2023.

Current Momentum

v1.0.6 · 29mo ago

Zombie

Rich Land: Idle Tycoon Builder has not received any updates since November 2023 and is currently in a zombie state.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Coin Tales

By Griffin Game

Other Rivals

Animals & Coins Adventure Game
MONOPOLY GO!
Dice Dreams™
Island King
Township
Hay Day
Family Island — Farming game
Royal Kingdom

7-Day Rank Pulse 🇺🇸

No ranking data

Main Category

GamesGrossing
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Recent User Mood 🇺🇸

Gathering signals...

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Idle Harvest SystemStandard

Allows the farm to continue producing rewards and resources even when the player is offline.

Social Heist & RevengeDifferentiator

Players can attack friends' farms to steal coins and items, adding a competitive social layer.

Card Trading CommunityDifferentiator

A social trading system where players exchange cards with others to complete collections.

Mini-game IntegrationStandard

Includes match-three puzzles and other challenges to provide variety beyond farming simulation.

Global ExplorationStandard

Utilize docks and ships to explore the world and discover rare treasures.

Who is it for & how much does it cost?

Target Audience

Casual gamers who enjoy social simulation games, light strategy, and competitive elements like raiding and trading.

Pricing

Freemium
  • Free to play
  • In-app purchases for currency and items

The app utilizes a classic social-casual monetization model, relying on in-app purchases to accelerate progress and provide competitive advantages in a free-to-play environment.

Who Built It?

Games

Enrichment in progress

Publisher profile available very soon

What other apps does BeheFun Games make?

Top Tycoon: Coin Theme Empire

Top Tycoon: Coin Theme Empire

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Akh Baloot

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Card

What do users think recently?

Gathering public signals...

Sentiment analysis will be available soon

What is the competitive landscape for Rich Land: Idle Tycoon Builder?

How's The Games Market?

Market outlook for this category

Available very soon

Games Market Trend

Games market trend & dynamics

Available very soon

The rivals identified

The Nemesis

Head to Head

Coin Tales currently holds the edge in social engagement and event frequency, but Rich Land has a stronger long-term retention potential due to its hybrid gameplay (Match-3 + Farming) which appeals to a broader casual audience.

What sets Rich Land: Idle Tycoon Builder apart

  • +

    Rich Land offers significantly more gameplay variety by integrating Match-3 puzzles and traditional farming simulation (crops/livestock).

  • +

    The 'Global Exploration' feature with ships provides a secondary progression layer that Coin Tales lacks.

What's Coin Tales's Edge

  • -

    Coin Tales has a more mature social ecosystem with higher player density for raiding and trading.

  • -

    Higher frequency of daily rewards and 'spins' keeps the core loop tighter for short-session users.

Contenders

-

Unique 'bridge building' mechanic as a secondary resource sink

-

High-intensity raiding frequency compared to more relaxed farming sims

-

Dice-rolling mechanic provides a distinct feel from slot-based spins

-

Extremely high production values and character-driven narrative

Island King

Island King

4.8 (13K)

HK FOREVER9 TECHNOLOGY CO., LIMITED

A major player in the build-and-raid space that uses themed islands as progression, mirroring Rich Land's building mechanics.

-

Highly polished visual style with diverse island themes

-

Deeply integrated social features including 'Tribes' and team-based competitions

Peers

-

Massive depth in production chains and city management

-

Seamless integration of diverse mini-game genres within the main loop

-

Deep player-to-player trading economy via the roadside shop

-

Highly polished, tactile farming interactions (swiping to harvest)

Family Island — Farming game

Family Island — Farming game

4.8 (416K)

Melsoft

A leading casual farming and adventure game that focuses on resource management and building in a serene environment.

-

Strong narrative focus on a family's survival and growth

-

Emphasis on exploration and story-driven quests over social raiding

New Kids on the Block

The outtake for Rich Land: Idle Tycoon Builder

SWOT Analysis

Core Strengths

  • Hybrid gameplay (Match-3 + Farming) provides higher variety than pure raiding clones
  • High iOS user rating (4.78) indicates strong core loop satisfaction
  • Established card trading meta-game drives community engagement

Critical Frictions

  • Infrequent updates (last updated Nov 2023) suggest stalled development
  • Low rating count (239) indicates limited market scale and social density
  • Lack of integrated team/tribe features compared to top contenders

Growth Levers

  • Capturing 'Township' or 'Hay Day' players looking for more aggressive social competition
  • Expanding the 'Global Exploration' mechanic into a deeper resource sink

Market Threats

  • Aggressive UA and live-ops from Nemesis (Coin Tales)
  • Market dominance and marketing spend of Monopoly GO!
  • Potential for rivals to add farming elements, neutralizing the primary differentiator

What are the next best moves?

high

Implement high-frequency flash events and daily tournaments.

Nemesis (Coin Tales) currently wins on event frequency and daily reward density, which are critical for short-session retention.

medium

Introduce a 'Tribes' or 'Clubs' social layer.

Contender (Island King) leverages team-based competitions to drive higher social stickiness that Rich Land currently lacks.

medium

Deepen the Match-3 integration as a primary progression gate.

This is a key differentiator over Coin Tales and Monopoly GO! that appeals to the broader casual audience of Township and Hay Day.

Feature Gaps vs Competitors

  • Frequent limited-time flash events and tournaments (available in Coin Tales)
  • Tribes and team-based competitions (available in Island King)
  • Bridge building secondary mechanic (available in Animals & Coins)
  • Deep P2P trading economy (available in Hay Day)

Key Takeaways

Rich Land's hybrid approach of merging farming with social raiding is its greatest asset, but the product is at risk of obsolescence due to a lack of active live-ops. To compete with Coin Tales, the PM must increase event frequency and close the social feature gap by adding team-based mechanics.

Where Is It Heading?

Stable

Last updated Nov 2023 — indicates a lack of active feature investment compared to rivals like Coin Tales.

4.78 rating (239 reviews) — shows strong product-market fit for the hybrid loop despite limited scale.

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community.

Hope this helps & keep building! · Found an error?

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Cite this report

Marlvel.ai. “Rich Land: Idle Tycoon Builder Intelligence Report.” Updated Apr 11, 2026. https://marlvel.ai/intel-report/games/rich-land-idle-tycoon-builder

Agent Markdown (.md)·

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