Report updated Mar 31, 2026
Dark Color: Paint by Number
v3.2.24Teens and adults who prefer a more mature, artistic, and atmospheric aesthetic over traditional, child-oriented coloring apps.
What Is Dark Color: Paint by Number?
Launched Nov 23, 2021
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What are the key features?
A curated library of illustrations focusing on atmospheric, fantasy, and alternative aesthetics.
Simple, intuitive interface for filling in numbered sections.
Efficiency feature for completing larger coloring areas.
Ability to access and color artwork without an active internet connection.
UI setting optimized for comfortable nighttime viewing.
Integrated tools to save and share completed artwork.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a upset sentiment. Users appreciate visual quality, but report excessive advertising and subscription and billing issues.”
What Users Love
The pictures are great.
The artwork is, in my opinion, pretty dope.
Pain Points
I get interrupted 6 times in one piece.
Full non-skipable ad about every 4 minutes.
I purchased the premium no ads edition of the game and ads are popping up.
I had to hit that [restore] button every time I opened the app.
High confidence · 49 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #93 | NEW |
What are the pros and cons?
Pros
- Strong, distinct visual brand identity.
- Large install base with high rating count.
- Consistent content update cycle.
Cons
- Intrusive and excessive ad frequency.
- Broken premium/ad-removal functionality.
- Technical bugs (audio/loading).
What is the market outlook?
Growth Opportunities
- Capture market share from competitors by improving UX.
- Build community engagement to improve retention.
- Pivot to a more user-friendly subscription model.
Market Threats
- Store-level penalties due to billing complaints.
- High churn rate due to poor user experience.
- Negative brand reputation hindering growth.
What are the key takeaways?
Dark Color: Paint by Number is a upsetting games app that is free with in-app purchases. With a 4.5/5 rating from 18K reviews, it upsets most users from users. Users particularly appreciate visual quality, though excessive advertising remains a common concern.
Best for: Teens and adults who prefer a more mature, artistic, and atmospheric aesthetic over traditional, child-oriented coloring apps.
How much does it cost?
Model: freemium
The app relies heavily on ad-revenue, which is currently being implemented in a way that negatively impacts user retention and brand perception.