Report updated Apr 12, 2026

Crayon Epoxy is a challenged games app that is free with in-app purchases. With a 4.6/5 rating from 13.3K reviews, it faces significant user friction. Users particularly appreciate core gameplay concept, though excessive ad frequency remains a common concern.

What Is Crayon Epoxy?

Crayon Epoxy by Lion Studios is a hyper-casual DIY simulation game focused on melting crayons and pouring epoxy. While it features a unique tactile hook and strong haptics, it is currently struggling with a declining sentiment trend. The core value proposition of relaxation is being undermined by aggressive ad-monetization and slow progression mechanics, leaving it vulnerable to more polished competitors like SayGames' Resin Art 3D.

Current Momentum

v1.2.2 · today

Zombie

Crayon Epoxy recently released its first update in over four years, focusing exclusively on performance enhancements and bug fixes. The app remains in a maintenance state with no major features introduced in the recorded history.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Epoxy Jewelry! Resin Art 3D

Epoxy Jewelry! Resin Art 3D

By Shanze Shafique

Other Rivals

Tie Dye
Jelly Dye:Satisfying ASMR Game
Woodturning 3D
ASMR Slicing
DIY Paper Doll

7-Day Rank Pulse 🇺🇸

No ranking data

Main Category

GamesGrossing
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Recent User Mood 🇺🇸

Frustrated
Frustrated
Core Gameplay Concept
Excessive Ad Frequency

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Epoxy Simulation MechanicsDifferentiator

Interactive simulation of melting wax and pouring epoxy to create colorful art objects.

Haptic FeedbackDifferentiator

Immersive physical feedback for every action taken within the game.

Stress-Free Creative SandboxDifferentiator

A goal-less, target-free environment focused on relaxation and artistic expression.

Masterpiece GalleryStandard

Ability to save and store completed art objects for later viewing.

Who is it for & how much does it cost?

Target Audience

Casual gamers and creative individuals looking for a relaxing, low-pressure simulation experience to unwind.

Pricing

Freemium
  • Free to play with ad-supported content

The app relies on a high-frequency ad model (interstitial/rewarded video). Current user data suggests the ad density is too high, negatively impacting the 'relaxing' brand promise.

Who Built It?

Games

Enrichment in progress

Publisher profile available very soon

What other apps does Lion Studios make?

What do users think recently?

High confidence · 56 reviews analyzed

What is the recent mood?

Frustrated
Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate core gameplay concept, but report excessive ad frequency and slow task progression.

What Users Love

Core Gameplay Concept

The game is a great game but the adds man.

It’s a good game very satisfying but there is so many ads

What Frustrates Users

Excessive Ad Frequency

I get 1.2 seconds before another ad pops up.

I had to sit through about 15 ads to get through the first level.

Slow Task Progression

it takes an eternity to melt each crayon it took me like 10 MINUTES to do only ONE

What is the competitive landscape for Crayon Epoxy?

How's The Games Market?

Market outlook for this category

Available very soon

Games Market Trend

Games market trend & dynamics

Available very soon

The rivals identified

The Nemesis

Epoxy Jewelry! Resin Art 3D

Epoxy Jewelry! Resin Art 3D

3.3 (6)

Shanze Shafique

This is the most direct mechanical rival, focusing specifically on the epoxy resin pouring and curing process with a nearly identical creative loop.

Head to Head

Resin Art 3D currently holds the strategic edge. While Crayon Epoxy has a unique thematic hook, its lack of recent updates and negative sentiment regarding ad frequency allow SayGames' more polished and actively maintained title to capture the core simulation audience.

What sets Crayon Epoxy apart

  • +

    Unique 'melting crayon' mechanic provides a distinct tactile hook compared to standard resin

  • +

    Stronger emphasis on haptic feedback integration for the melting process

What's Resin Art 3D's Edge

  • -

    Significantly more recent update history compared to Crayon Epoxy's 2021 last update

  • -

    Higher visual fidelity and more realistic material physics for the pouring simulation

Contenders

-

Focuses on fabric dyeing rather than epoxy pouring

-

Includes a business management layer where players run their own shop

Jelly Dye:Satisfying ASMR Game

Jelly Dye:Satisfying ASMR Game

4.6 (132K)

AI Games FZ

A highly successful ASMR coloring game that uses a similar 'filling' mechanic to create vibrant, satisfying art.

-

Uses a syringe-injection mechanic rather than pouring

-

Focuses on translucent jelly textures which offer high visual satisfaction

Peers

-

Subtractive crafting (carving) rather than additive (pouring)

-

Includes a polishing and painting phase similar to epoxy finishing

ASMR Slicing

ASMR Slicing

4.6 (329K)

Coco Play

While the mechanic differs, it targets the exact same 'satisfaction' and 'stress-relief' psychological triggers.

-

Focuses on kinetic sand cutting physics

-

Purely ASMR-driven with minimal creative 'masterpiece' elements

New Kids on the Block

-

Combines DIY crafting with dress-up and storytelling

-

Stronger social media virality due to character customization

The outtake for Crayon Epoxy

SWOT Analysis

Core Strengths

  • Unique 'melting crayon' tactile hook
  • Best-in-class haptic feedback integration
  • Strong visual UI appeal

Critical Frictions

  • Aggressive ad frequency (1.2s intervals)
  • Unbalanced progression (10-minute melting times)
  • Lack of iOS updates since 2021

Growth Levers

  • Add business management meta-layer (competitor Tie Dye has this)
  • Introduce seasonal events and new molds (competitor Resin Art 3D has these)
  • Implement a 'Remove Ads' IAP

Market Threats

  • Resin Art 3D's superior material physics and transparency
  • Crazy Labs' aggressive content pipeline and UA
  • High churn due to 'unplayable' ad density

What are the next best moves?

high

Reduce interstitial ad frequency immediately

Users report ads every 1.2 seconds, leading to an 'Upset' mood and high churn risk.

medium

Rebalance melting speed mechanics

Top complaint theme 'Slow Task Progression' cites 10-minute wait times for a single crayon, which is too slow for hyper-casual play.

medium

Upgrade visual fidelity of epoxy textures

Nemesis 'Resin Art 3D' wins on 'sophisticated visual rendering of resin transparency,' a key satisfaction driver in this genre.

Feature Gaps vs Competitors

  • Sophisticated visual rendering of resin transparency (available in Resin Art 3D)
  • Seasonal events and content updates (available in Resin Art 3D)
  • Business management layer (available in Tie Dye)
  • Fluid dynamics for paint mixing (available in Acrylic Pour)

Key Takeaways

Crayon Epoxy has a high-potential creative hook, but it is currently failing on execution due to a monetization strategy that prioritizes short-term ad impressions over retention. To remain competitive against SayGames, the PM must drastically reduce ad density and modernize the visual physics of the epoxy pouring.

Where Is It Heading?

Declining

Upset user base reporting 'more ads than playing time'—direct threat to LTV.

iOS version hasn't been updated since 2021, while nemesis Resin Art 3D is actively maintained.

Recent Android updates (Apr 2026) focused only on bug fixes, not feature expansion.

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community.

Hope this helps & keep building! · Found an error?

What's new in this report

No changes detected yet.

Cite this report

Marlvel.ai. “Crayon Epoxy Intelligence Report.” Updated Apr 12, 2026. https://marlvel.ai/intel-report/games/crayon-epoxy

Agent Markdown (.md)·

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