Report updated Mar 27, 2026

TL;DR:Hole Em All: Collect Master is a physics-based puzzle game that leverages a 'satisfying' consumption mechanic to attract casual gamers. Users feel Mixed, praising gameplay enjoyment but frustrated by excessive and broken ads.|TL;DR:Hole Em All: Collect Master is a physics-based puzzle game that leverages a 'satisfying' consumption mechanic to attract casual gamers. Users feel Mixed, praising gameplay enjoyment but frustrated by excessive and broken ads.
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Hole Em All: Collect Master is an established games app that is free with in-app purchases. With a 4.9/5 rating from 37.1K reviews, it shows polarized user reception. Users particularly appreciate gameplay enjoyment, though excessive and broken ads remains a common concern.

What is Hole Em All: Collect Master?

Hole Em All: Collect Master is a physics-based puzzle game that leverages a 'satisfying' consumption mechanic to attract casual gamers. While it differentiates itself through social multiplayer features, it is currently struggling with technical stability and content fatigue. Despite a high average rating, the sentiment trend is declining due to aggressive, broken ad implementations and a lack of level variety. The app currently holds a mid-tier position in its category, and its long-term success depends on stabilizing the user experience and refreshing its content library.

Current Momentum

v2.1

We attempted to address loading screen stuck issue experienced in some specific cases. This update may improve the situation for affected users. Please update and keep swallowing!

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Casual
#73
10

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Social Multiplayer IntegrationDifferentiator

Ability to team up with friends or other players to chat, share gifts, and earn collective bonuses.

Competitive TournamentsStandard

Limited-time challenges and global leaderboards for solo and team-based competition.

Customization SystemStandard

Unlockable skins, themes, and visual effects for the black hole character.

Physics-based Puzzle GameplayBasic

Strategic consumption of objects to grow the black hole before time expires.

Live EventsStandard

Frequent special events providing unique rewards and gameplay surprises.

How much does it cost?

Freemium
  • Free to play
  • In-app purchases for customization and potential progression boosts

The app utilizes a free-to-play model focused on high-volume engagement, likely monetizing through cosmetic microtransactions and potentially ad-supported gameplay loops.

Who Built It?

BRAINWORKS PUBLISHING PTE. LTD. app icon 1
BRAINWORKS PUBLISHING PTE. LTD. app icon 2
BRAINWORKS PUBLISHING PTE. LTD. app icon 3
BRAINWORKS PUBLISHING PTE. LTD. app icon 4

BRAINWORKS PUBLISHING PTE

(348.5K)

Empowering independent developers to scale logic and puzzle games globally while retaining their unique intellectual property.

Portfolio

13

Apps

Free 12
Games100%

Who is BRAINWORKS PUBLISHING PTE?

Brainworks distinguishes itself through a developer-centric publishing model that prioritizes IP retention for creators until global launch, functioning as a high-velocity accelerator rather than a traditional acquisition-heavy publisher. Their primary moat is a massive internal cross-promotion network capable of driving significant traffic across a portfolio focused on tactile mechanical puzzles. The current trajectory shows an aggressive expansion into the 'screw puzzle' and '3D matching' niches, leveraging rapid iteration cycles to capture trending casual mechanics.

Who is BRAINWORKS PUBLISHING PTE for?

  • Casual mobile gamers seeking tactile
  • Logic-based challenges
  • Relaxation through mechanical or matching puzzles
Intense

Portfolio momentum

The publisher is in a hyper-active development phase, having released 36 updates or new titles in the last 6 months with 86% of the portfolio currently active.

Last release · 10d agoActive apps · 13Abandoned · 1

What do users think recently?

High confidence · 52 reviews analyzed · Based on 52 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.9/ 5
(37.1K)
Current version
4.9/ 5
0.0 vs overall
(37.1K)
Main signal post-update: gameplay Enjoyment.

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment. Users appreciate gameplay enjoyment and ad-free experience, but report excessive and broken ads and repetitive content and lack of updates.

What Users Love

Gameplay Enjoyment
Ad-Free Experience

What Frustrates Users

Excessive and Broken Ads
Repetitive Content and Lack of Updates

What is the competitive landscape for Hole Em All: Collect Master?

How's The Games Market?

How does it evolve in the Games market?

ChartRankChange
Free#171
Free#7320

The outtake for Hole Em All: Collect Master

Strengths to defend, gaps to attack

Core Strengths

  • High user base engagement with the core physics mechanic
  • Social features (gifting, team play) differentiate from solo-only competitors
  • Strong initial store rating

Critical Frictions

  • Poor ad implementation causing game freezes
  • Lack of level variety leading to repetitive gameplay
  • Technical instability following the 2.0 update

Growth Levers

  • Expand level variety to increase session length
  • Improve ad-tech stability
  • Leverage social features for community building

Market Threats

  • Competitors with more frequent content updates
  • Declining sentiment trends risking user churn
  • Sensitivity to ad-related friction

Key Takeaways

Hole Em All: Collect Master is an established games app that is free with in-app purchases. With a 4.9/5 rating from 37.1K reviews, it shows polarized user reception. Users particularly appreciate gameplay enjoyment, though excessive and broken ads remains a common concern.

Where Is It Heading?

Declining

The app is facing increased pressure from technical instability and ad-related friction, leading to a slight decline in sentiment despite the introduction of an ad-free purchase option.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Hole Em All: Collect Master, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

The app is facing increased pressure from technical instability and ad-related friction, leading to a slight decline in sentiment despite the introduction of an ad-free purchase option.

declined

Sentiment Score Drop

added

Technical Instability Weakness

shifted

Monetization Clarity

shifted

Live Events Focus

shifted

Audience Definition Refinement

Cite this report

Marlvel.ai. “Hole Em All: Collect Master Intelligence Report.” Updated Mar 27, 2026. https://marlvel.ai/intel-report/games/hole-em-all-collect-master

Agent Markdown (.md)·

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