Report updated Jun 25, 2026
Hole Em All: Collect Master
For casual mobile gamers seeking short-session, physics-based puzzle experiences with social features.
Hole Em All: Collect Master is an established games app that is free with in-app purchases. With a 4.9/5 rating from 41.1K reviews, it shows polarized user reception.
What is Hole Em All: Collect Master?
Hole Em All is a physics-based puzzle game for casual mobile users, centered on controlling a black hole to consume objects within time limits.
Users hire this game for immediate, low-cognitive-load satisfaction, where the physics-based swallowing mechanic provides a quick, tactile release from boredom.
Current Momentum
v2.3 · 3d ago
Active- Shipped hole skins for personalization.
- Ships frequent limited-time tournament events.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
Rating Pulse 🇺🇸
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Real-time chat and gift-sharing integrated with team-based gameplay.
Competitive events with leaderboard tracking for solo and team play.
Unlockable hole skins, visual themes, and particle effects.
How much does it cost?
- Free-to-play with ad-supported gameplay
- In-app purchases for cosmetic items
Freemium model relies on ad-supported core loops supplemented by cosmetic in-app purchases.
Who Built It?
BRAINWORKS PUBLISHING PTE
Empowering independent developers to scale logic and puzzle games globally while retaining their unique intellectual property.
Portfolio
13
Apps
Who is BRAINWORKS PUBLISHING PTE?
Brainworks distinguishes itself through a developer-centric publishing model that prioritizes IP retention for creators until global launch, functioning as a high-velocity accelerator rather than a traditional acquisition-heavy publisher. Their primary moat is a massive internal cross-promotion network capable of driving significant traffic across a portfolio focused on tactile mechanical puzzles. The current trajectory shows an aggressive expansion into the 'screw puzzle' and '3D matching' niches, leveraging rapid iteration cycles to capture trending casual mechanics.
Who is BRAINWORKS PUBLISHING PTE for?
- Casual mobile gamers seeking tactile
- Logic-based challenges
- Relaxation through mechanical or matching puzzles
Portfolio momentum
The publisher is in a hyper-active development phase, having released 36 updates or new titles in the last 6 months with 86% of the portfolio currently active.
What other apps does BRAINWORKS PUBLISHING PTE make?
NumMatch: Logic Puzzle
HoleCraft - Black Hole Game
Tic Tac Toe: XO cross game
Petalia: Flower Merge Game
HoleCraft
Zen Blossom: Flower Tile Match
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Hole Em All: Collect Master?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a presence in the top 50 Free charts across multiple markets, including #2 in Paraguay and #5 in Peru. The grossing rank lagging behind free chart performance signals monetization friction relative to its discovery advantage.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇦🇪 UAE | Board | iOSFree | #44 | ▼16 |
| 🇲🇽 Mexico | Casual | iOSFree | #59 | ▼6 |
The rivals identified
Peers
Features line-drawing mechanics that require active user input rather than passive swallowing puzzle gameplay.
Leverages Ketchapp's established publishing brand to maintain high visibility in the hyper-casual puzzle category.
Massive review volume indicates a stronger community-driven feedback loop and higher overall market penetration.
Incorporates cauldron-based power-ups that provide a deeper progression layer than the target's core loop.
Utilizes a minimalist design aesthetic that appeals to users seeking a premium, distraction-free puzzle experience.
Provides a robust hint system that reduces player churn during difficult levels compared to target's mechanics.
Integrates offline play capabilities that allow for uninterrupted sessions in environments without stable internet connectivity.
Focuses on color-matching logic which provides a more structured puzzle experience than the target's arcade-swallowing.
New Kids on the Block
Prioritizes an ASMR-focused audio environment to increase user retention through sensory satisfaction and relaxation.
Aqua Sorter
★4.7 (11)ZiNKY OYUN YAZILIM ANONiM SiRKETi
Targets the casual puzzle market by introducing congestion management and navigation mechanics to the sorting genre.
Introduces stickman navigation elements to provide a character-driven narrative layer missing from the target app.
The outtake for Hole Em All: Collect Master
Strengths to defend, gaps to attack
Core Strengths
- Physics-based swallowing mechanic provides immediate tactile satisfaction
- Social multiplayer features foster community-driven retention
- Frequent limited-time tournaments sustain active engagement
Critical Frictions
- Lack of offline play limits accessibility
- Monetization relies heavily on ads
- High volatility in grossing ranks
Growth Levers
- Implement offline-play modes
- Introduce character-driven narrative layers
- Expand B2B partnerships for brand events
Market Threats
- Competitors with offline-play capabilities
- Rising popularity of ASMR-focused sorting games
- Aggressive live-ops cadence from new entrants
What are the next best moves?
Ship offline-play mode because it is a key differentiator in competitor Hole Pool → reduce churn during travel sessions
Competitor Hole Pool offers offline play, capturing the casual demographic during low-connectivity periods.
Trade-off: Pause the development of new hole skins — offline access has higher impact on retention.
Audit ad-frequency during core gameplay because high ad-load is a common churn trigger in casual puzzles → improve session length
Grossing ranks lag behind free ranks, suggesting current ad-heavy monetization is suppressing long-term player value.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's high free-chart ranking is a liability, as it masks the underlying monetization friction that prevents it from scaling grossing revenue alongside install velocity.
Feature Gaps vs Competitors
- Offline play (available in Hole Pool: All People but absent here)
- Character-driven narrative (available in Aqua Sorter but absent here)
Key Takeaways
Hole Em All holds its casual audience through satisfying physics, but the lack of offline play and heavy ad-reliance limits long-term growth, so the team should prioritize offline-mode development to defend against connectivity-focused rivals.
Where Is It Heading?
Mixed Signals
Casual puzzle traffic is consolidating around entrants that offer deeper progression or offline utility. Hole Em All remains exposed to competitors that solve the connectivity-friction problem, so revenue growth hinges on diversifying monetization beyond ad-inventory.
Grossing rank volatility across major markets suggests the current ad-supported monetization model is failing to convert casual installs into sustained revenue.
Frequent tournament events maintain active engagement, providing a stable foundation for future monetization experiments.