Report updated Apr 6, 2026
My Cruise
v1.6.13Casual gamers who enjoy simulation and management games, particularly those interested in tycoon-style progression and virtual world-building.
What Is My Cruise?
Launched Oct 27, 2023
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Build and upgrade various cabins and facilities, transforming a basic ship into a luxury vessel.
Interact with diverse guests from around the world, each with unique professions, hobbies, and service needs.
Construct and manage a wide variety of amenities including movie theaters, restaurants, juice bars, and essential services.
Sail to different locations, allowing guests to disembark and attracting new passengers to the ship.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay and relaxing experience, but report excessive advertising and technical stability and bugs.”
What Users Love
best game I've ever seen in my entire life
it's a good game to relax and make a wonderful cruise
Nice casual sim that you don't have to play for hours to see results
this game is very relaxing
Pain Points
You will spend 50% of your time “playing” this game watching ads
Every single thing you click on triggers an ad
my game froze and I can’t continue anymore
resources I unlocked... literally disappearing from the match 2 board
High confidence · 286.6K reviews available
What are the pros and cons?
Pros
- High volume of positive ratings and social proof
- Strong core idle-tycoon loop
- Unique travel and guest management differentiators
Cons
- Aggressive ad-monetization strategy
- Lack of an ad-free purchase option
- Technical bugs causing resource loss and freezing
What is the market outlook?
Growth Opportunities
- Introduce a 'Remove Ads' IAP tier
- Expand mini-game variety to increase session length
- Leverage seasonal travel events
Market Threats
- Competitors with better ad-to-play ratios
- Churn due to technical instability
- Potential platform crackdowns on high-frequency interstitial ads
What are the key takeaways?
My Cruise is a divisive games app that is free with in-app purchases. With a 4.6/5 rating from 286.6K reviews, it receives mixed feedback from users. Users particularly appreciate engaging gameplay, though excessive advertising remains a common concern.
Best for: Casual gamers who enjoy simulation and management games, particularly those interested in tycoon-style progression and virtual world-building.
How much does it cost?
Model: freemium
The game follows a standard mobile idle-tycoon monetization model, relying on free-to-play accessibility with optional IAPs to speed up construction and upgrades.
iOS Version
1.6.13
Android Version
1.9.7
Release Date
Oct 27, 2023
iOS Price
Free
Android Price
Free
Developer
EYEWIND LIMITED