Report updated Apr 6, 2026
Colors by Number® – No.Draw®
v1.9.1Broad demographic ranging from children developing motor skills to adults seeking stress relief and creative relaxation.
What Is Colors by Number® – No.Draw®?
Launched Dec 21, 2017
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What are the key features?
Paint pixel blocks by matching numbers to create digital artwork
New coloring books and patterns added to the library every day
Allows skilled users to submit original drawings to be featured in the app for others to color
Includes tips and shields to assist with the coloring process
Designed as a relaxing, meditative activity for mental well-being
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a thrilled sentiment. Users appreciate ease of use and therapeutic value.”
What Users Love
Marketed as 'Super Easy Gameplay'
Positioned as 'stress relieving' and 'comfy color therapy'
Medium confidence · 71.3K reviews available
What are the pros and cons?
Pros
- High rating volume (71k+) providing strong social proof
- Unique Artist Submission Program for UGC content
- Broad appeal across age groups
- Consistent daily content refresh
Cons
- Aggressive weekly subscription pricing ($3.49/week)
- Standard pixel art mechanics are easily replicated
- Ad-heavy experience for non-subscribers
What is the market outlook?
Growth Opportunities
- Expansion into 3D pixel art to compete with Voxly
- Gamification of the artist community
- IP partnerships for exclusive coloring content
Market Threats
- Market dominance of Easybrain (Pixel Art)
- Emergence of viral interactive art games (Coloring Match)
- Platform changes affecting ad-revenue profitability
Who competes with Colors by Number® – No.Draw®?
The Nemesis
Why it's a threat
- +
Weaker sentiment at 65/100 — but still a direct threat
- +
Flower Garden Meta-Game
Contenders
Directly competes for the casual coloring audience with a similar freemium and subscription structure.
Recolor: Adult Coloring Book
★4.5 (106K)Sumoing Ltd
While vector-based rather than pixel-based, it is the dominant 'color by number' app that competes for the same user intent of relaxation.
While vector-based rather than pixel-based, it is the dominant 'color by number' app that competes for the same user intent of relaxation.
Paint by Number Coloring Game
★4.7 (399K)Oakever Games
Strong contender in the paint-by-number space with a focus on high-frequency content updates.
Strong contender in the paint-by-number space with a focus on high-frequency content updates.
Illusion Color Paint By Number
HK PIXO TECHNOLOGY LIMITED
Applies the same pixel-coloring mechanic to 3D models, offering a natural evolution for No.Draw users.
Applies the same pixel-coloring mechanic to 3D models, offering a natural evolution for No.Draw users.
Peers
A logic puzzle game where the end result is a pixel art image, appealing to the same visual-logic brain centers.
Seasonal Events
Coloring Book for Adults: Lake
★4.6 (79K)Lake Coloring
A high-end artistic coloring app that features real artists, competing for users who want a more creative experience.
A high-end artistic coloring app that features real artists, competing for users who want a more creative experience.
Adult Coloring Book - Pigment
★4.6 (207K)Pixite Inc.
The most advanced coloring app in the space, offering realistic brushes and tools for power users.
The most advanced coloring app in the space, offering realistic brushes and tools for power users.
Picture Cross
AppyNation Ltd.
Combines grid-based logic with pixel art creation, sitting in the adjacent puzzle sub-genre.
Combines grid-based logic with pixel art creation, sitting in the adjacent puzzle sub-genre.
New Kids on the Block
A trend-driven art game that captures the creative DIY interest of the younger coloring audience.
Tie-Dye Simulation
Coloring Match
SUPERSONIC STUDIOS LTD
A viral hit that combines color mixing with painting, representing a more interactive evolution of coloring games.
A viral hit that combines color mixing with painting, representing a more interactive evolution of coloring games.
What are the key takeaways?
Colors by Number® – No.Draw® is a thrilling games app that is available. With a 4.7/5 rating from 71.3K reviews, it thrills its users from users. Users particularly value ease of use.
Best for: Broad demographic ranging from children developing motor skills to adults seeking stress relief and creative relaxation.
How much does it cost?
Model: subscription
Uses a classic freemium model with aggressive ad-monetization for free users and a high-margin subscription path for power users, incentivized by a 3-day free trial.