Report updated May 20, 2026
Paint by Number Coloring Game
For casual gamers and individuals seeking stress-relief through creative, low-friction digital coloring activities.
Paint by Number Coloring Game is a well-regarded games app that is available. With a 4.7/5 rating from 400.7K reviews, it maintains solid user satisfaction. Users particularly appreciate relaxing paint by number mechanics provide a consistent daily stress relief routine for users, though aggressive ad frequency and forced ad-watching requirements disrupt the core coloring flow for players remains a common concern.
What is Paint by Number Coloring Game?
Paint by Number is a digital coloring and puzzle game for casual users, featuring a library of 30,000+ artworks on iOS.
Users hire the app for consistent, low-friction stress relief, using the repetitive coloring tasks to manage daily anxiety.
Current Momentum
v5.1 · 1mo ago
Maintenance- Ships general optimizations and bug fixes.
- Maintains consistent global artist library updates.
Active Nemesis
Pixel Art － Color by Number
By Easybrain
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Integrates narrative elements into coloring tasks.
Task-based picture searching and completion challenges.
Unlocks all pictures, removes ads, and removes watermarks.
How much does it cost?
- Free tier with ads
- $4.99/week
- $9.99/month
- $69.99/year
Subscription-first model anchored at $4.99/week, utilizing a 3-day free trial to drive initial conversion.
Who Built It?
Oakever Games
Creating evergreen casual games designed for relaxation, cognitive health, and long-term engagement across global audiences.
Portfolio
13
Apps
Who is Oakever Games?
Oakever Games has established a defensive position by focusing on 'evergreen' mechanics—Sudoku, Solitaire, and Jigsaw puzzles—rather than chasing volatile hyper-casual trends. Their primary moat is a successful verticalization into the faith-based gaming niche, where they integrate religious education with standard puzzle loops to capture a high-retention demographic. The publisher's current trajectory is defined by an aggressive LiveOps strategy, maintaining an exceptionally high update frequency to defend its rankings in saturated categories against larger incumbents.
Who is Oakever Games for?
- Casual mobile gamers
- Seniors
- Faith-based users
- Seeking low-pressure mental stimulation
Portfolio momentum
With 175 updates across 26 active apps in the last 6 months, the publisher maintains a high-velocity development cycle to sustain its top-tier rankings.
What other apps does Oakever Games make?
Wood Block Puzzle Games
Jigsawscapes® - Jigsaw Puzzles
Jigsawcard Solitaire Puzzle
Solitaire Word Fun!
Bible Word Puzzle - Word Games
Arrows GO! - Arrow Puzzles
What do users think recently?
High confidence · 98 reviews analyzed · Based on 98 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate relaxing paint by number mechanics provide a consistent daily stress relief routine for users, but report aggressive ad frequency and forced ad-watching requirements disrupt the core coloring flow for players.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Paint by Number Coloring Game?
How's The Games Market?
How does it evolve in the Games market?
PBN maintains a competitive footprint in the casual games category, currently ranking #92 Free in Taiwan and #46 Free in Singapore. The gap between its high-velocity content library and ad-related technical friction suggests a vulnerability to competitors with more stable ad-playback.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇲🇽 Mexico | Board | iOSFree | #39 | ▲4 |
| 🇲🇦 Morocco | Board | iOSGrossing | #78 | ▲2 |
The rivals identified
The Nemesis
Head to Head
The target app must differentiate through higher-fidelity artistic content to avoid a direct feature-war with this pixel-specialized incumbent.
What sets Paint by Number Coloring Game apart
Provides a more traditional, non-pixelated coloring experience that appeals to users seeking artistic realism.
Offers a cleaner, less cluttered interface by focusing on standard painting rather than complex pixel grids.
What's Pixel Art － Color by Number's Edge
Leverages a massive, established user base to drive high-frequency social engagement and viral content sharing.
Utilizes a proven, high-retention daily challenge system that keeps users returning for consistent content updates.
Contenders
Aggressive release schedule allows for rapid testing of new monetization mechanics and seasonal event themes.
Broadens the scope beyond simple coloring by integrating light puzzle-solving elements to increase session depth.
Paint.ly: Color by Number
★4.7 (146.9K)Picfun, Inc.
⚡Maintains a strong, consistent update cycle and a significant user base in the core coloring category.
Focuses on a simplified, minimalist UX that reduces the barrier to entry for casual, short-session users.
Optimized for rapid, low-friction coloring sessions that prioritize speed over complex, long-form artistic projects.
Peers
Combines traditional jigsaw mechanics with artistic imagery to create a unique, non-coloring creative experience.
Leverages the same high-quality art assets as the nemesis to maintain brand consistency across genres.
Adult Coloring Book - Pigment
★4.6 (207.8K)Pixite Inc.
⚡Targets the premium, prosumer segment of the coloring market with a focus on high-fidelity digital tools.
Provides professional-grade digital brushes and shading tools that mimic real-world artistic media.
Positions itself as a creative tool for artists rather than a casual game for time-killing.
New Kids on the Block
Utilizes a highly polished, modern UI that feels more contemporary than legacy coloring applications.
Implements a streamlined onboarding flow that converts new users into active colorists within seconds.
The outtake for Paint by Number Coloring Game
Strengths to defend, gaps to attack
Core Strengths
- Global artist library (30,000+ assets) creates a content-volume moat
- Daily collection events drive high DAU/MAU ratios
Critical Frictions
- Aggressive ad frequency disrupts the core coloring flow
- Technical instability during ad playback causes application crashes
- Small UI elements create accessibility barriers for senior users
Growth Levers
- Untapped B2B partnerships for educational coloring
- Implementation of customizable color palettes for creative expression
Market Threats
- Rapid iteration cycles from Wildlife Studios
- Rising user frustration with ad-playback stability
- Churn risk to minimalist competitors
What are the next best moves?
Audit ad-playback SDK integration because technical instability is the #2 complaint → reduce crash-related churn
Technical instability during ad playback is a recurring point of friction in recent feedback.
Trade-off: Delay the implementation of the new 'Picture Book' narrative expansion by two weeks.
Implement accessibility zoom and contrast settings because senior players report UI barriers → increase retention in older segments
Senior players specifically request larger zoom and higher contrast to accommodate visual limitations.
Trade-off: Pause the development of new seasonal event themes for the current quarter.
A counter-intuitive read
The app's massive 30,000-image library is a liability, not a strength; it creates a choice-paralysis that forces reliance on algorithmic curation, which is currently failing due to ad-frequency friction.
Feature Gaps vs Competitors
- Real-time time-lapse sharing (available in Pixel Art but absent here)
- Professional-grade digital brush tools (available in Pigment but absent here)
Key Takeaways
PBN maintains a strong category lead through content volume, but technical instability during ad playback is eroding user sentiment, so the PM must prioritize ad-SDK stability to protect the long-term retention of the free-tier base.
Where Is It Heading?
Mixed Signals
The casual coloring market is consolidating around apps that balance ad-monetization with high-fidelity UX. PBN is currently exposed because its ad-frequency is outpacing its technical stability, so the PM must stabilize the ad-playback flow to prevent churn to competitors.
Technical instability during ad playback forces full application restarts, which directly correlates with the recent decline in user sentiment.
The daily collection events continue to drive high engagement, proving that the core retention loop remains effective despite monetization friction.