Report updated Mar 31, 2026
The Wizard of Oz Magic Match 3
v1.0.6934Casual mobile gamers and fans of The Wizard of Oz franchise who enjoy puzzle-based progression and narrative-driven collection mechanics.
What Is The Wizard of Oz Magic Match 3?
Launched May 18, 2016
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Collect story points through infinite levels to complete pages in a digital storybook and earn rewards.
Engage in unique combat mechanics by matching gems to battle the Wicked Witch of the West.
Drop character-specific medallions to the bottom of the board to trigger special level-clearing assistance.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate core gameplay enjoyment, but report excessive ads and pop-ups and technical glitches and stability.”
What Users Love
I'm addicted to my very favorite game
It's beautiful to look at. It is hands down my favorite game
Pain Points
You Literally have to click through six screens of in-app purchase ads every single time you play
I had to tap 36! Times before I can even play
The game just flickerd out and cut out. I lost my rewards
Screen randomly turns purple and and won’t move
High confidence · 99 reviews available
What are the pros and cons?
Pros
- Strong, globally recognized intellectual property
- High-quality visual assets and authentic movie integration
- Established, addictive core match-3 gameplay loop
Cons
- Aggressive, intrusive ad/pop-up strategy
- Technical instability and frequent app crashes
- Ineffective customer support channels
What is the market outlook?
Growth Opportunities
- Capitalize on the nostalgia market by expanding storybook content
- Improve user retention by streamlining the time-to-first-play
- Enhance social features to build a more robust community
Market Threats
- High saturation in the match-3 puzzle market
- Potential for negative reviews to damage long-term store rankings
- Competitors offering similar experiences with less intrusive monetization
What are the key takeaways?
The Wizard of Oz Magic Match 3 is a frustrating games app that is free with in-app purchases. With a 4.4/5 rating from 475.5K reviews, it frustrates many users from users. Users particularly appreciate core gameplay enjoyment, though excessive ads and pop-ups remains a common concern.
Best for: Casual mobile gamers and fans of The Wizard of Oz franchise who enjoy puzzle-based progression and narrative-driven collection mechanics.
How much does it cost?
Model: freemium
Monetization relies on a high-volume casual player base with optional microtransactions for progression acceleration and random item drops.
iOS Version
1.0.6934
Android Version
1.0.6928
Release Date
May 18, 2016
iOS Price
Free
Android Price
Free
Developer
Zynga Inc.