Report updated May 14, 2026
Bodybuilding.com - Fitness App
For fitness enthusiasts and lifters seeking a combined platform for structured training programs and supplement procurement.
Bodybuilding.com - Fitness App is an established health & fitness app that is available. With a 3.8/5 rating from 37.5K reviews, it shows polarized user reception.
What is Bodybuilding.com - Fitness App?
Bodybuilding.com is a fitness and supplement-procurement app that provides guided workouts, health tracking, and an integrated shopping hub for iOS and Android.
Users hire the app to consolidate their training programs and supplement supply chain into a single platform, reducing the friction of managing fitness goals and retail purchases separately.
Current Momentum
v5.3 · 3d ago
Maintenance- Ships regular content updates.
- Maintains active supplement store integration.
Active Nemesis
SmartGym: Gym & Home Workouts
By Mateus Abras
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Multi-week programs and movement tutorials led by accredited coaches.
Direct purchasing of supplements with one-click checkout and member-exclusive discounts.
Integration with Health Kit and Google Health Services.
How much does it cost?
- Monthly plan at $9.99
- Annual plan at $59.99
Subscription model anchored by annual discount and e-commerce perks like free shipping and product coupons.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Bodybuilding.com make?
Bodybuilding.com - Fitness App
App
1-RM
Health & Fitness
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Bodybuilding.com - Fitness App?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
Bodybuilding.com maintains a dual-market position as both a fitness tracker and a retail storefront. The 3.38-star rating gap between iOS and Android platforms signals that the Android experience is failing to meet the baseline quality established on iOS, creating a churn risk for the majority of the user base.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇮🇩 Indonesia | Health & Fitness | iOSGrossing | #51 | NEW |
| 🇪🇨 Ecuador | Health & Fitness | iOSGrossing | #99 | NEW |
The rivals identified
The Nemesis
Head to Head
The target must prioritize native wearable development and AI-driven automation to prevent further user churn to SmartGym's superior hardware-integrated experience.
What sets Bodybuilding.com - Fitness App apart
Integrated in-app shopping hub provides a seamless path to purchase supplements directly within the fitness ecosystem.
Stronger brand heritage and community-driven social features that foster long-term user engagement and retention.
What's SmartGym: Gym & Home Workouts's Edge
Native Apple Watch integration allows for a phone-free workout experience that the target app lacks.
Advanced AI-driven personalization engine adapts to user progress more effectively than the target's manual tracking.
Contenders
Provides direct access to personalized coaching and accountability, a premium service layer missing from the target.
Features a curated educational video library designed to support specific long-term fitness and lifestyle goals.
Prioritizes class booking and scheduling workflows which are currently secondary features within the target app.
Leverages HealthKit integration to provide a centralized view of wellness metrics alongside video workout content.
Includes advanced smart progression and deload logic that automates complex periodization for serious weightlifters.
Offers deeper customization for individual workout creation compared to the target's more rigid program templates.
Deep integration with physical club management systems provides a seamless check-in experience for gym members.
Focuses on facility-specific workout synchronization, whereas the target app maintains a broader, general-purpose fitness focus.
Peers
Proprietary BioAge feature provides a unique, gamified health metric that differentiates it from standard workout trackers.
Direct integration with smart gym equipment allows for automated tracking that removes manual entry friction.
Real-time crowd meter feature provides unique utility for gym-goers that the target app cannot replicate.
Massive distribution advantage through millions of existing gym members who use the app for club entry.
Deep network effects through gym-wide performance leaderboards that drive social competition and daily app usage.
Integrated 24/7 facility access controls create a high-utility barrier to entry that the target app lacks.
Advanced analytics engine provides granular insights into volume and intensity trends that the target app lacks.
Minimalist, performance-focused interface allows for faster data entry during intense lifting sessions than the target.
New Kids on the Block
Unique roguelike skill system gamifies fitness progress, creating a novel engagement loop absent in the target app.
Specialized AI-based training plans for endurance athletes that outperform the target's generic strength-focused workout templates.
The outtake for Bodybuilding.com - Fitness App
Strengths to defend, gaps to attack
Core Strengths
- Brand heritage fosters long-term community engagement
- Integrated e-commerce hub creates a direct path to supplement revenue
- Multi-modal coaching library supports diverse fitness goals
Critical Frictions
- 1.17 rating on Android vs 4.56 on iOS
- No native wearable integration for phone-free workouts
- Manual tracking requirements limit data-driven progression
Growth Levers
- Wearable integration would remove the primary churn risk to SmartGym
- B2B partnerships with gyms could leverage existing brand authority
- AI-driven deload logic would satisfy power-user demand for periodization
Market Threats
- SmartGym's native Apple Watch experience drains the power-user segment
- Specialized AI-training apps capture niche endurance markets
- Platform-specific UI regressions on Android erode the daily active habit
What are the next best moves?
Ship native Apple Watch integration because it is the primary differentiator for SmartGym → reduce churn of power users.
SmartGym's native wearable experience is the top cited reason for user churn in the competitive landscape.
Trade-off: Pause the Groups feature development — wearable parity is a higher-impact retention lever than social meetups.
Audit Android UI/UX because the 1.17 rating indicates critical platform-specific regressions → stabilize the Android user base.
The 3.38-star rating gap between platforms signals that Android users are experiencing significant friction compared to iOS.
Trade-off: Deprioritize new holiday badge releases — stability is the current prerequisite for growth.
A counter-intuitive read
The app's retail-first design is its greatest asset, as the supplement revenue stream subsidizes the training platform in a way that pure-play fitness apps cannot match.
Feature Gaps vs Competitors
- Native Apple Watch app (available in SmartGym but missing here)
- AI-powered dynamic workout adjustments (available in SmartGym but missing here)
- Advanced periodization and deload logic (available in Personal Training Coach but missing here)
Key Takeaways
Bodybuilding.com holds its category lead through sticky community features but bleeds power users to wearable-integrated rivals, so revenue growth hinges on closing the hardware-sync gap to retain the high-LTV lifter segment.
Where Is It Heading?
Mixed Signals
The fitness app market is consolidating around hardware-integrated experiences, leaving generalist apps like Bodybuilding.com exposed to specialized rivals. Unless the team prioritizes native wearable sync, the platform risks losing its most valuable power users to competitors who offer a phone-free gym experience.
The 1.17 Android rating indicates severe platform-specific friction, which compounds the churn pressure from competitors offering better hardware integration.
The integrated supplement store provides a unique monetization moat that pure-play fitness trackers cannot replicate, securing long-term revenue stability.