By Draunt
Report updated May 18, 2026
Calorie Counter・
For health-conscious individuals seeking to track caloric and nutritional intake with minimal manual effort.
Calorie Counter・ is an established health & fitness app that is free with in-app purchases.
What is Calorie Counter・?
Calorie Counter・ is a health and fitness app for iOS that enables users to track caloric and nutritional intake via manual entry and AI-powered photo scanning.
Users hire this app to minimize the time-cost of nutritional logging, replacing complex database searches with automated image recognition to sustain a daily health habit.
Current Momentum
v1.4
- Extended free view functionality duration
- Maintains core AI-scan feature set
Active Nemesis
MyFitnessPal: Calorie Counter
By MyFitnessPal
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Automated meal logging via photo upload or camera capture
Text-based logging for calories and specific nutrients
Monitoring of protein, fat, carbs, fiber, sugar, and cholesterol levels
How much does it cost?
- Free tier with manual entry and basic macro tracking
- Premium tier with AI scan, advanced nutrient tracking, and ad removal
Freemium model gates advanced automation and detailed reporting behind a subscription to drive conversion from manual users.
Who Built It?
Draunt
Providing specialized educational and utility tools to help users prepare for professional certification exams and manage daily productivity tasks.
Portfolio
13
Apps
Who is Draunt?
Draunt operates as a high-velocity developer of niche utility and test-preparation tools, leveraging a strategy of rapid, localized content deployment. By fragmenting their educational offerings into state-specific or exam-specific titles, they capture high-intent search traffic for professional certifications. The primary tension in their model is the reliance on a high volume of single-purpose apps, which requires constant maintenance to remain relevant against evolving exam requirements and platform updates.
Who is Draunt for?
- Individuals preparing for professional certifications
- Commercial drivers
- Military personnel
- Alongside users seeking basic productivity
Portfolio momentum
Released 15 updates across the portfolio in the last 6 months, demonstrating a high-frequency development cycle focused on maintaining niche utility and exam-prep titles.
What other apps does Draunt make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Calorie Counter・?
How's The Health & Fitness Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
The target app must lean into AI-driven automation to bypass the manual logging friction that plagues the legacy MyFitnessPal experience.
What sets Calorie Counter・ apart
Modern AI-scan feature provides a lower friction entry point for users compared to manual logging
Leaner, more focused interface avoids the feature bloat and navigation complexity found in legacy apps
What's MyFitnessPal: Calorie Counter's Edge
Unrivaled food database accuracy ensures users find specific regional or branded items consistently
Extensive API partnerships allow seamless data syncing with almost every major fitness hardware manufacturer
Contenders
Advanced photo-based food logging capabilities reduce the time required for daily nutritional tracking
Highly personalized weight loss plans that adapt based on user progress and historical data
Integrated psychological coaching and curriculum-based learning modules differentiate it from standard calorie counters
Color-coded food density system simplifies nutritional choices without requiring complex macro-nutrient calculations
Specialized macro-tracking algorithms prioritize net carb calculation over standard calorie counting metrics
Extensive library of keto-specific recipes and meal planning tools tailored for low-carb lifestyles
Foodvisor - AI Calorie Counter
★4.6 (150K)Foodvisor
⚡Maintains high velocity with 21 releases in six months, focusing heavily on AI-driven nutritional analysis.
AI-powered image recognition for food logging provides a modern alternative to manual database searching
Personalized nutrition coaching delivered through an automated interface rather than human-only support
Peers
Dynamic expenditure algorithms adjust calorie targets based on actual weight trends rather than static formulas
Ad-free, subscription-only model ensures a premium, distraction-free user experience for serious athletes
Gamified fasting challenges and milestone tracking increase user retention through behavioral incentives
Focuses on the timing of food intake rather than the specific caloric content of meals
Calorie Counter - MyNetDiary
★4.8 (146.6K)MyNetDiary Inc.
⚡Offers a balanced, feature-rich experience with a strong focus on clinical accuracy and diabetes management.
Includes specialized tracking for blood glucose and insulin, appealing to users with medical dietary needs
High-quality, verified food database minimizes the common user frustration of inaccurate nutritional entries
New Kids on the Block
Intermittent Fasting Tracker:
★4.9 (45.4K)Kai Oelfke
⚡A recent entrant showing steady updates and a focused approach to the fasting niche.
Minimalist interface design prioritizes fasting window visualization over complex nutritional data entry
Simplified notification system keeps users engaged with their fasting schedule without excessive app clutter
The outtake for Calorie Counter・
Strengths to defend, gaps to attack
Core Strengths
- AI-scan feature reduces logging friction for casual users
- Lean interface design avoids legacy feature bloat
Critical Frictions
- Zero rating count on iOS indicates lack of market traction
- Absence of a verified, crowdsourced food database
Growth Levers
- Integration of wearable device data to compete with MyFitnessPal
- Expansion into niche diet-specific tracking
Market Threats
- MyFitnessPal's 15-year database moat
- Foodvisor's high-velocity 21-release cadence over the last six months
What are the next best moves?
Audit food database accuracy because zero-rating status suggests early-stage churn risk → improve retention
The lack of user ratings suggests the current database quality is not yet meeting user expectations for branded food items.
Trade-off: Pause the AI-scan feature refinement — database accuracy is the primary barrier to initial user trust.
A counter-intuitive read
The app's lack of a massive food database is a feature, not a bug, if it can pivot to a 'minimalist' tracking niche that avoids the overwhelming complexity of MyFitnessPal.
Feature Gaps vs Competitors
- Verified crowdsourced food database (available in MyFitnessPal)
- Third-party fitness tracker integration (available in MyFitnessPal)
- Social community features (available in MyFitnessPal)
Key Takeaways
The app offers a low-friction AI logging experience, but the lack of a verified food database makes it difficult to retain power users, so the PM should prioritize database expansion to compete with established incumbents.
Where Is It Heading?
Mixed Signals
The health-tracking market is consolidating around apps that offer either deep clinical accuracy or high-velocity AI automation. Calorie Counter・ is currently exposed due to its lack of a verified database, so its survival depends on whether it can scale its AI-scan accuracy before users churn to more established alternatives.
The absence of a verified food database limits the app's utility for power users, which prevents the formation of a daily retention habit.
The AI-scan feature provides a modern, low-friction entry point that differentiates the app from legacy competitors, creating a potential path for user acquisition.