Fitbit Ace uses a subscription model.

What do users think of Fitbit Ace?

Fitbit Ace users feel frustrated, based on 495 reviews with a 3.5/5 average rating. Users praise: Parental Peace of Mind, Child Engagement. Common complaints: Connectivity and Sync Issues, Poor Customer Support and Billing.

What are Fitbit Ace's main features?

Fitbit Ace's key features include Secure Communication, Real-time Location Tracking, Movement-based Arcade, School Time Mode. Standout differentiators: Movement-based Arcade, School Time Mode, Tap to Pay.

Is Fitbit Ace available on iOS and Android?

Yes, Fitbit Ace is available on iOS (App Store) and Google Play (Android).

Fitbit Ace

Google

Fitbit Ace

Name: Fitbit Ace
Availability: InStock
Rating: 3.27 (5 reviews)
Author: Google

v26.0218.300

Google

495 ratings

App Store →Play Store →

Report updated Apr 5, 2026

Fitbit Ace

v26.0218.300

Google

495 ratings

Parents of children (ages 6-12) who need a secure communication and safety device without the full complexity/risks of a smartphone.

App Store →Play Store →

Health & Fitness

What Is Fitbit Ace?

Launched May 23, 2024
Updated Mar 2026

Fitbit Ace is a companion app for the Fitbit Ace LTE kids' smartwatch, designed to bridge the gap between parental supervision and child independence. It offers secure communication, real-time location tracking, and a unique gamified fitness experience where movement drives game progress. While it targets parents of pre-teens with a 'safety-first' message, the product is currently hampered by significant technical reliability issues and a restrictive ecosystem.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated

Parental Peace of Mind

Connectivity and Sync Issues... Show more

What does it look like?

What are the key features?

Secure CommunicationStandard

Allows parents to securely call and text message their child's smartwatch

Real-time Location TrackingStandard

Provides GPS-based location monitoring for parents to ensure child safety

Movement-based ArcadeDifferentiator

Gamified activity system where physical movement is the only currency to progress in games

School Time ModeDifferentiator

Allows parents to set schedules that minimize distractions by muting notifications and restricting game access

Tap to PayDifferentiator

Enables kids to make payments using Google Wallet via the watch

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated

“Recent user voice shows a frustrated sentiment. Users appreciate parental peace of mind and child engagement, but report connectivity and sync issues and poor customer support and billing.”

What Users Love

Parental Peace of Mind

Gives me peace of mind knowing I can track him and he can call me

Child Engagement

Games are highly motivating to get him to move more

Pain Points

Connectivity and Sync Issues

The app has HUGE connectivity issues; children have attempted to call me and the app does not receive the call

It takes forever to receive the text and to update location

Poor Customer Support and Billing

Worst customer service ever. Been going back and forth with Google store support -> Fitbit

When I canceled my subscription, I lost my 130.00 dollars. No refunds

High confidence · 495 reviews available

What are the pros and cons?

Pros

Integration with Google/Fitbit health ecosystem
Unique movement-based gamification (Arcade)
Strong privacy and safety branding

Cons

Persistent connectivity and sync failures
Fragmented customer support between Google and Fitbit
Restrictive Google-only communication silos

What is the market outlook?

Growth Opportunities

International market expansion beyond the US
Interoperability with non-Google messaging contacts
Enhanced chore and reward integration to compete with Garmin

Market Threats

Established fitness dominance of Garmin Jr.
Software-only tracking competitors like Life360
High churn risk due to billing and reliability frustrations

Who competes with Fitbit Ace?

What are the key takeaways?

Fitbit Ace is a frustrating health & fitness app that is available. With a 3.5/5 rating from 495 reviews, it frustrates many users from users. Users particularly appreciate parental peace of mind, though connectivity and sync issues remains a common concern.

Best for: Parents of children (ages 6-12) who need a secure communication and safety device without the full complexity/risks of a smartphone.

How much does it cost?

Model: subscription

Tiers:

Free app downloadAce Pass data plan: $9.99/monthAce Pass data plan: $119.00/annually

The app serves as a mandatory management interface for a hardware-locked subscription model. Revenue is driven by the Ace Pass, making app reliability critical for subscription retention.

iOS Version

26.0218.300

Android Version

26.0218.300

Release Date

May 23, 2024

iOS Price

Free

Android Price

Free

Developer

Google