Report updated Jun 6, 2026
Track My Calories Now
For individuals focused on weight management or fitness goals requiring structured meal planning.
Track My Calories Now is a challenged health & fitness app that is available. With a 4.9/5 rating from 132 reviews, it faces significant user friction. Users particularly appreciate calorie tracking methodology provides a clear framework for users managing weight loss goals, though subscription cancellation process lacks clear in-app pathways and causes recurring billing frustrations remains a common concern.
What is Track My Calories Now?
Track My Calories Now is a health and fitness app for calorie and macronutrient tracking on iOS.
Users hire the app to manage weight through structured dietary logging, but the current subscription friction forces users to seek more transparent alternatives.
Current Momentum
v2.26 · 3w ago
Intense- Ships bug fixes and performance improvements.
- Maintains steady calorie-tracking core.
Active Nemesis
Lose It! – Calorie Counter
By FitNow
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Detailed analysis of protein, fat, and carbohydrate intake.
Camera-based tool for logging nutritional content.
Syncs daily steps and calories burned.
How much does it cost?
- Free version
- $5.99/week ArcPro subscription
Freemium model gates advanced nutritional analytics behind a weekly subscription, anchored by a 3-day trial.
Who Built It?
Epiphany Digital
Providing mobile-first health tracking utilities that leverage smartphone sensors to help individuals monitor cardiovascular and lifestyle metrics.
Portfolio
6
Apps
Who is Epiphany Digital?
Epiphany Digital has established a specialized position in the health utility market by deploying a suite of single-purpose tracking tools rather than a consolidated platform. Their strategy centers on lowering the barrier to biometric monitoring by utilizing standard smartphone hardware, such as the camera for pulse tracking, to bypass the need for external wearables. The publisher is currently in an aggressive iteration cycle, maintaining a high-velocity release cadence across their entire portfolio to capture various niches within the quantified-self category.
Who is Epiphany Digital for?
- Health-conscious individuals
- Fitness enthusiasts seeking low-friction tools for monitoring vitals
- Nutrition
- Sleep habits
Portfolio momentum
The publisher is highly active, having released 28 updates across its 6 apps in the last 6 months, with the most recent major update occurring within the last 30 days.
What other apps does Epiphany Digital make?
What do users think recently?
Low confidence · 11 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate calorie tracking methodology provides a clear framework for users managing weight loss goals, but report subscription cancellation process lacks clear in-app pathways and causes recurring billing frustrations.
Limited review volume (11 reviews). Sentiment analysis will deepen as more data lands.
What is the competitive landscape for Track My Calories Now?
How's The Health & Fitness Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
The target app cannot compete on database scale; it must pivot toward a specialized, high-speed UX or niche-specific tracking to avoid direct feature-parity traps.
What sets Track My Calories Now apart
Leaner, modern codebase allows for faster iteration cycles than this legacy-heavy platform.
What's Lose It! – Calorie Counter's Edge
Unmatched database depth ensures users find almost any food item without manual entry.
Sophisticated social features and community support provide accountability that solo trackers lack.
Contenders
Psychology-based curriculum shifts focus from simple tracking to long-term habit formation and behavior change.
Human coaching integration provides a premium service layer that standard trackers cannot replicate.
Hyper-specialized feature set for keto and low-carb users creates a high barrier for generalist apps.
Integrated meal planning and shopping list generation turns the app into a comprehensive lifestyle tool.
Calorie Counter - MyNetDiary
★4.8 (146.6K)MyNetDiary Inc.
⚡A highly polished, medically-focused alternative that prioritizes clinical accuracy over generic weight loss.
Clinical-grade nutrition analysis provides deeper insights into micronutrients than standard calorie trackers.
High-velocity release schedule ensures constant refinement of the user interface and data accuracy.
Peers
Minimalist, high-fidelity design language appeals to users who find traditional trackers cluttered and overwhelming.
AI-driven food logging reduces the cognitive load of manual entry through predictive suggestions.
Fitbod: Gym & Fitness Planner
★4.8 (267.9K)Fitbod Inc.
⚡Adjacent fitness tracking that captures the workout-centric user who also needs nutrition data.
Dynamic workout generation based on previous performance creates a personalized training experience.
Strong focus on strength progression metrics differentiates it from pure calorie-focused applications.
New Kids on the Block
Micro-workout sessions designed for users with limited time, lowering the barrier to entry.
Gamified progress tracking keeps casual users engaged without requiring complex data input.
AI Calorie Counter - Appediet
★4.7 (59.2K)Appediet Information PTE. LTD
⚡A recent entrant leveraging aggressive AI-first development to disrupt manual logging workflows.
Image-based calorie estimation uses computer vision to bypass manual search and entry processes.
Rapid release cadence allows for quick adaptation to user feedback on AI accuracy.
The outtake for Track My Calories Now
Strengths to defend, gaps to attack
Core Strengths
- Apple HealthKit integration compounds switching costs via data aggregation
- Calorie-counting methodology provides a clear framework for weight management
Critical Frictions
- Subscription cancellation process lacks in-app pathways
- Registration flow stalls during goal-weight setup
Growth Levers
- Untapped B2B partnerships with fitness centers
- Integration of computer-vision logging to reduce manual entry
Market Threats
- Incumbent database scale in Lose It! drains the casual-user funnel
- High-velocity AI entrants like Appediet threaten manual-entry value
What are the next best moves?
Ship in-app subscription cancellation pathway because current billing complaints drive high churn → stabilize user retention.
Subscription cancellation is the #1 complaint theme in user sentiment data.
Trade-off: Pause the meal-planner UI refresh — billing stability has higher revenue impact.
Audit registration flow to fix scrolling bugs because setup stalls prevent new-user conversion → increase install-to-active ratio.
Users report inability to continue during goal weight setup in reviews.
Trade-off: Deprioritize new exercise categories — fixing the funnel is critical for growth.
A counter-intuitive read
The app's small review volume is an advantage: it allows for rapid, high-impact UX pivots that legacy incumbents like Lose It! cannot execute without disrupting their massive, established user bases.
Feature Gaps vs Competitors
- Massive verified food database (available in Lose It! but missing here)
- Psychology-based habit curriculum (available in Noom but missing here)
Key Takeaways
The app provides a functional calorie-tracking framework, but the high-friction subscription and onboarding flows create significant churn, so the PM must prioritize fixing the cancellation and registration pathways to stabilize the user base.
Where Is It Heading?
Stable
The health-tracking market is consolidating around apps that minimize manual entry through AI or massive databases. Without addressing its current onboarding and billing friction, this app will struggle to retain users against more polished, high-velocity competitors.
Subscription cancellation friction causes recurring billing complaints, which erodes trust and increases the likelihood of negative store ratings.
Registration flow stalls prevent new users from completing setup, which limits the top-of-funnel conversion rate into active daily users.