Report updated Jun 18, 2026
Start Fasting Now
For individuals seeking weight loss and metabolic health improvement through structured intermittent fasting routines.
Start Fasting Now is an established health & fitness app that is available. With a 4.8/5 rating from 63 reviews, it shows polarized user reception.
What is Start Fasting Now?
Start Fasting Now is a health and fitness app for intermittent fasting, providing personalized schedules and progress tracking on iOS.
Users hire the app to manage weight loss and metabolic health through structured, timer-based fasting routines that simplify complex health goals.
Current Momentum
v1.22 · 4w ago
Intense- Ships bug fixes and performance improvements.
- Last major update released March 2026.
Active Nemesis
BodyFast: Intermittent Fasting
By BodyFast
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Customized fasting schedules tailored to individual lifestyle and health goals
Visual data monitoring for health metrics and fasting duration
Push notifications for fasting and eating windows
Access to a user group for experience sharing and encouragement
Curated insights and health tips from experts
How much does it cost?
- Free trial for 3 days
- Premium subscription at $5.99/week
Subscription model anchored at $5.99/week, utilizing a short 3-day trial to drive initial conversion.
Who Built It?
Epiphany Digital
Providing mobile-first health tracking utilities that leverage smartphone sensors to help individuals monitor cardiovascular and lifestyle metrics.
Portfolio
6
Apps
Who is Epiphany Digital?
Epiphany Digital has established a specialized position in the health utility market by deploying a suite of single-purpose tracking tools rather than a consolidated platform. Their strategy centers on lowering the barrier to biometric monitoring by utilizing standard smartphone hardware, such as the camera for pulse tracking, to bypass the need for external wearables. The publisher is currently in an aggressive iteration cycle, maintaining a high-velocity release cadence across their entire portfolio to capture various niches within the quantified-self category.
Who is Epiphany Digital for?
- Health-conscious individuals
- Fitness enthusiasts seeking low-friction tools for monitoring vitals
- Nutrition
- Sleep habits
Portfolio momentum
The publisher is highly active, having released 28 updates across its 6 apps in the last 6 months, with the most recent major update occurring within the last 30 days.
What other apps does Epiphany Digital make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Start Fasting Now?
How's The Health & Fitness Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
The target app must pivot toward a more robust, data-driven personalization engine to compete with BodyFast's established authority and content depth.
What sets Start Fasting Now apart
Target app offers a leaner, more focused onboarding experience for users intimidated by complex fasting programs.
What's BodyFast: Intermittent Fasting's Edge
BodyFast leverages a massive, established user base to refine its personalized fasting algorithms through continuous data feedback.
The app provides a more comprehensive suite of educational content and fasting guidance compared to the target's current feature set.
Contenders
Zero - Intermittent Fasting
★3.8 (61.1K)Zero Longevity Science, Inc.
A primary direct competitor that pioneered the fasting-specific app category and maintains a massive, loyal user base.
Focuses on scientific longevity metrics rather than just weight loss, appealing to a more health-conscious demographic.
Features a highly recognizable brand identity that has become synonymous with the intermittent fasting movement.
FastEasy: Intermittent Fasting
★4.6 (78.9K)WELLTECH APPS LIMITED
💀A direct niche competitor that utilizes aggressive, conversion-focused design patterns to capture the weight-loss-oriented fasting audience.
Employs a highly visual, progress-tracking interface designed to gamify the fasting experience for casual users.
Prioritizes rapid, high-friction conversion funnels that target immediate weight loss goals rather than long-term health habits.
Peers
Utilizes a psychology-based coaching model that differentiates it from simple timer-based fasting applications.
Maintains a massive, multi-disciplinary content library covering nutrition, psychology, and habit formation.
Features an industry-leading food database that simplifies logging, a major friction point for the target audience.
Operates a highly mature, multi-platform ecosystem with deep integration across wearable devices and third-party fitness apps.
New Kids on the Block
Intermittent Fasting Tracker -
★4.9 (28K)Leap Health
⚡An emerging threat with high velocity, having shipped 11 updates in the last six months to rapidly iterate on its feature set.
Rapidly deploying lightweight, feature-specific updates to capture users looking for simple, no-nonsense fasting timers.
Aggressively optimizing for store visibility and quick-start user journeys to lower the barrier to entry.
The outtake for Start Fasting Now
Strengths to defend, gaps to attack
Core Strengths
- Lean onboarding interface reduces entry friction for fasting novices
- Community support features increase user switching costs
Critical Frictions
- Premium tier at $5.99/week exceeds category median
- Lack of wearable integration limits health-data utility
- No cloud-save functionality
Growth Levers
- Untapped B2B education partnerships
- Integration with wearable health data to improve personalization
Market Threats
- BodyFast’s bi-monthly update cadence
- Leap Health’s rapid feature iteration
- Commoditization of simple fasting timers
What are the next best moves?
Ship cloud save because it is a standard expectation for health tracking apps → reduce data-loss frustration
Cloud save is a missing feature that prevents users from maintaining long-term health data across device changes.
Trade-off: Push the wearable companion app sprint to Q3 — wearable integration is a larger, more complex build.
Audit premium conversion funnel because $5.99/week is above the category median → improve new-user conversion
The current price point creates a high barrier to entry compared to competitors with more established content libraries.
Trade-off: Pause the development of new community features — conversion optimization has a more direct impact on revenue.
A counter-intuitive read
The app's simplicity is a liability, not an asset; in the fasting market, users equate complexity with scientific efficacy, and a 'simple' app is easily replaced by a free timer.
Feature Gaps vs Competitors
- Wearable health data integration (available in BodyFast but absent here)
- Scientific longevity metrics (available in Zero but absent here)
- Industry-leading food database (available in Lose It! but absent here)
Key Takeaways
Start Fasting Now holds a niche position through its simplified timer interface, but its high subscription price relative to content depth risks churn, so the PM should prioritize feature parity in health-data integration to defend against established rivals.
Where Is It Heading?
Stable
The intermittent fasting market is consolidating around apps that offer deep health-data integration and scientific longevity metrics. Start Fasting Now remains exposed to these incumbents, so the PM must bridge the feature gap to prevent long-term erosion of the user base.
Recent updates focused on stability and bug fixes, indicating a maintenance-mode posture rather than active feature expansion.
The lack of wearable integration limits the app's utility for health-conscious users, which compounds the risk of churn to data-rich competitors.