By Kodeon
Report updated Apr 18, 2026
WeFast: Diet Plan for Women
For women seeking sustainable, long-term health changes who prioritize emotional support and non-scale progress metrics over traditional weight-loss-only approaches.
WeFast: Diet Plan for Women is a challenged health & fitness app that is available. With a 4.9/5 rating from 9K reviews, it faces significant user friction. Users particularly appreciate weight loss effectiveness, though extreme loading times remains a common concern.
What is WeFast: Diet Plan for Women?
Current Momentum
v27.18 · 6mo ago
ZombieNo significant feature updates have been released since September 2025. The app appears to be in maintenance mode.
Active Nemesis
FastHabit Intermittent Fasting
By App
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Focuses on tracking progress beyond weight, such as energy levels, mood, and self-confidence.
Content and guidance developed in collaboration with 6 nutrition experts.
Syncs with Apple Health to read and track weight data.
Provides motivation and emotional support to help users reach goals sustainably.
How much does it cost?
- Free to download
- Optional auto-renewing premium subscription
Monetization relies on a premium subscription model, but recent user data suggests significant friction regarding billing transparency and price discrepancies.
Who Built It?
Kodeon
Enhancing daily life through AI-driven health and productivity tools that leverage engagement mechanics from the gaming sector.
Portfolio
13
Apps
Who is Kodeon?
Kodeon leverages a 'gaming-to-wellness' pivot, applying behavioral psychology and engagement loops from their 20-year history in games to the life-improvement sector. Their strategic moat lies in the integration of AI-driven personalization to drive retention in categories typically plagued by high churn, such as journaling and habit tracking. The current trajectory shows a rapid consolidation of health data via Apple HealthKit, positioning them as a dashboard layer for the quantified-self movement rather than just a collection of standalone utilities.
Who is Kodeon for?
- Individuals seeking structured self-improvement
- Data-driven wellness tracking
- Particularly those valuing AI-guided reflection
- Minimalist utility design
Portfolio momentum
Maintaining an aggressive development cycle with 24 releases across the portfolio in the last 6 months and 63% of apps currently active.
What other apps does Kodeon make?
Fitness Buddy+ Workout Trainer
Cykelruter og Cykelture i DK
Odin Alarm - Brand & Redning
Vandreture i Danmark
Fitness Buddy: Workout Trainer
Memorado - Brain Games
What do users think recently?
High confidence · Latest 100 of 9K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate weight loss effectiveness and simple interface, but report extreme loading times and billing and subscription issues.
What Users Love
What Frustrates Users
What is the competitive landscape for WeFast: Diet Plan for Women?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇵🇾 Paraguay | Health & Fitness | iOSGrossing | #63 | NEW |
| 🇸🇦 Saudi Arabia | Health & Fitness | iOSGrossing | #83 | NEW |
The rivals identified
The Nemesis
FastHabit Intermittent Fasting
★4.8 (13.8K)App Holdings
🚀With 13,791 ratings, this is the most scale-comparable direct rival to WeFast (9,036 ratings), operating in the exact same intermittent fasting niche.
Head-to-head analysis pending — refresh this report for a detailed comparison.
Contenders
Significantly larger user base (15x the rating count of WeFast)
Focuses on 'BodyFast' coaching programs compared to WeFast's 'Diet Plan for Women' positioning
Positioned around 'Longevity Science' rather than just weight loss or diet plans
Massive social proof with nearly 50x the rating volume of the target app
AI Calorie Tracker by Yazio
★4.7 (46.6K)YAZIO
⚡A strong alternative within the 10x scale range (46,478 ratings) that combines AI-driven calorie tracking with fasting features.
Leverages AI for calorie tracking, whereas WeFast emphasizes human nutrition experts
Updated more recently (April 2026) than WeFast (September 2025)
Peers
Extensive food database that dwarfs niche fasting apps
Massive historical data advantage with a release date in 2009
Aggressive development cycle (21 updates vs WeFast's 0 in the last 6 months)
Psychology-based approach compared to WeFast's nutrition-expert focus
Holistic coaching approach including workouts and mental health
Strong global brand presence with 700k+ reviews
AI-first positioning for calorie counting and meal planning
Strong aesthetic and UI focus, maintaining a 4.64 rating
The outtake for WeFast: Diet Plan for Women
Strengths to defend, gaps to attack
Core Strengths
- Unique 'Non-Scale Victory' tracking differentiator
- Human-centric expert guidance (6 nutrition experts)
- Strong historical 4.9-star rating and brand trust
Critical Frictions
- Severe app loading performance (1-3 minute startup times)
- Billing discrepancies and lack of price transparency
- Unresponsive customer support and AI chat
- Stagnant update cycle (no updates since Sept 2025)
Growth Levers
- Integrate AI calorie tracking to match Yazio/Lifesum capabilities
- Adopt high-velocity update cycles (e.g., Noom's 21 updates in 6 months)
- Expand into psychology-based habit building
Market Threats
- Zero's dominance in longevity science positioning
- Noom's aggressive development and psychological approach
- App Store removal risk due to billing complaints
What are the next best moves?
Immediate technical audit of the app startup sequence.
Users report 1-3 minute loading times, which is the primary driver of recent negative sentiment and churn.
Audit and synchronize the App Store billing flow with in-app marketing.
Multiple reports of users being charged $69-$90 for $29 advertised deals, creating a massive legal and reputational risk.
Implement a manual support fallback for the AI chat.
Users report the AI chat is unresponsive, leading to frustration and a feeling of abandonment.
Feature Gaps vs Competitors
- Habit-building mechanics (available in FastHabit)
- AI-driven calorie tracking (available in Yazio and Lifesum)
- Psychology-based coaching programs (available in Noom)
- Longevity-focused science content (available in Zero)
Key Takeaways
WeFast has a powerful niche with its 'Non-Scale Victory' focus, but it is currently in a 'maintenance mode' death spiral. If I were the PM, I would halt all marketing and new content until the 3-minute loading bug is fixed and the billing discrepancies are resolved, as these are actively destroying the app's 4.9-star reputation.
Where Is It Heading?
Declining
Upset user base reporting 1-3 minute loading times — critical technical failure.
Last updated Sept 2025 — stagnant development compared to Noom's 21 updates in 6 months.
High-frequency billing complaints — significant risk to platform standing and trust.