Report updated May 18, 2026

TL;DR:Weight Loss Tracker - BMI wins user loyalty through a minimalist, privacy-first interface that avoids the clinical complexity of calorie-counting rivals, but its inability to visualize long-term progress beyond a 30-day window creates a retention ceiling that competitors easily exploit. Users feel Mixed, praising simple and straightforward weight tracking interface allows for quick daily logging without unnecessary complexity but frustrated by inability to view long-term weight loss progress beyond a thirty day window frustrates long-term users. The app excels at simple, private weight tracking, but the recent data-loss incidents and 30-day graph limit are driving users to more robust competitors, so the PM must prioritize data persistence and ad-free monetization to stop the churn..|TL;DR:Weight Loss Tracker - BMI wins user loyalty through a minimalist, privacy-first interface that avoids the clinical complexity of calorie-counting rivals, but its inability to visualize long-term progress beyond a 30-day window creates a retention ceiling that competitors easily exploit. Users feel Mixed, praising simple and straightforward weight tracking interface allows for quick daily logging without unnecessary complexity but frustrated by inability to view long-term weight loss progress beyond a thirty day window frustrates long-term users. The app excels at simple, private weight tracking, but the recent data-loss incidents and 30-day graph limit are driving users to more robust competitors, so the PM must prioritize data persistence and ad-free monetization to stop the churn..

Weight loss tracker - BMI is an established health & fitness app that is completely free. With a 4.5/5 rating from 7.5K reviews, it shows polarized user reception. Users particularly appreciate simple and straightforward weight tracking interface allows for quick daily logging without unnecessary complexity, though inability to view long-term weight loss progress beyond a thirty day window frustrates long-term users remains a common concern.

What is Weight loss tracker - BMI?

Weight Loss Tracker - BMI is a mobile health diary for tracking weight and body mass index on iOS and Android.

Users hire this app for a low-friction, private way to document weight changes and moods without the overhead of clinical calorie-counting tools.

Current Momentum

v3.1 · 6mo ago

Maintenance
  • Ships frequent stability updates.
  • Last major update Dec 2023.
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

BMI Calculator – Weight Loss

BMI Calculator – Weight Loss

By Steffen Mayer

Other Rivals

Lose It! – Calorie Counter
Foodvisor - AI Calorie Counter
Calorie Counter - MyNetDiary
Noom Weight Loss, Food Tracker
WeightWatchers Program
JustFit: Lazy Workout & Fit

7-Day Rank Pulse 🇺🇸

Health & Fitness

No ranking data

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Weight DiaryStandard

Logs daily measurements, moods, remarks, and photos.

BMI CalculatorStandard

Calculates body mass index based on age, gender, and weight.

Password ProtectionDifferentiator

Secures user data with a 4-digit PIN.

How much does it cost?

Free
  • Free version with ad support

Monetization relies entirely on ad-supported inventory within a free-to-use utility model.

Who Built It?

Aurel Criste app icon 1
Aurel Criste app icon 2
Aurel Criste app icon 3
Aurel Criste app icon 4

Aurel Criste

(163.4K)

Providing simple, utility-focused tools for personal health, finance, and daily organization. Helping users track their habits and progress through intuitive, manual-entry interfaces.

Portfolio

4

Apps

Free 3
Lifestyle33%
Education33%
Finance33%

Who is Aurel Criste?

Aurel Criste operates as a solo-developer entity focusing on high-utility, single-purpose lifestyle tools that prioritize manual data entry over automated integration. The portfolio relies on a 'simple-first' design philosophy, targeting users who prefer granular, offline-capable control over their personal data rather than cloud-synced, subscription-heavy alternatives. The primary strategic tension lies in maintaining long-term engagement for static utility apps that lack recurring content loops or network effects.

Who is Aurel Criste for?

  • Individuals seeking straightforward
  • Manual methods to monitor personal metrics
  • Weight
  • Finances
Maintenance

Portfolio momentum

With zero releases in the last 6 months and a mix of active and legacy titles, the publisher maintains a low-frequency update cadence focused on stability rather than feature expansion.

Active apps · 3Abandoned · 1

What do users think recently?

High confidence · Latest 96 of 163 total reviews analyzed · Based on 163 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.5/ 5
(7.5K)
Current version
4.5/ 5
+0.1 vs overall
(1K)
Main signal post-update: simple and straightforward weight tracking interface allows for quick daily logging without unnecessary complexity.

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment. Users appreciate simple and straightforward weight tracking interface allows for quick daily logging without unnecessary complexity, but report inability to view long-term weight loss progress beyond a thirty day window frustrates long-term users.

What Users Love

Simple and straightforward weight tracking interface allows for quick daily logging without unnecessary complexity

What Frustrates Users

Inability to view long-term weight loss progress beyond a thirty day window frustrates long-term users

What Users Want

Customizable date range views for graphs to visualize progress over the entire weight loss journey

What is the competitive landscape for Weight loss tracker - BMI?

How's The Health & Fitness Market?

How does it evolve in the Health & Fitness market?

The app maintains a 4.48 average rating across 7,503 total ratings, but the lack of a premium tier limits its ability to compete with high-grossing calorie trackers.

ChartRankChange
iOSFree#62NEW

The rivals identified

The Nemesis

BMI Calculator – Weight Loss

BMI Calculator – Weight Loss

4.6 (128.8K)

Steffen Mayer

This app is the direct market leader in the specific BMI-focused weight tracking niche, commanding a massive user base that dwarfs the target app.

Head to Head

The target app must pivot toward a 'simplicity-first' UX to differentiate from the nemesis's data-heavy, clinical approach.

What sets Weight loss tracker - BMI apart

  • Offers a more holistic approach by integrating weight gain goals alongside standard weight loss tracking.

  • Provides a simpler, less cluttered interface for users who find complex calorie counters overwhelming.

What's BMI Calculator – Weight Loss's Edge

  • Deeply specialized BMI data visualization tools provide more granular health insights than general trackers.

  • Massive historical review volume creates a strong social proof moat that new users prioritize.

Contenders

Advanced food logging features including barcode scanning and photo-based calorie estimation.

Aggressive release schedule of 26 updates in six months signals a highly responsive product team.

Foodvisor - AI Calorie Counter

Foodvisor - AI Calorie Counter

4.7 (145.2K)

Foodvisor

Leverages AI-driven food recognition to lower the barrier to entry for manual calorie logging.

AI-powered photo recognition eliminates the friction of manual database searching for food items.

Personalized nutrition coaching plans provide a premium service layer that justifies higher monetization.

Calorie Counter - MyNetDiary

Calorie Counter - MyNetDiary

4.8 (146.6K)

MyNetDiary Inc.

Offers a highly polished, medically-backed approach to weight management that appeals to health-conscious users.

Includes specialized diet support for diabetes and pre-diabetes, expanding the addressable market beyond general weight loss.

High-frequency updates ensure compatibility with the latest health-tracking hardware and OS features.

Peers

Integrates cognitive behavioral therapy techniques to address the root causes of unhealthy eating habits.

Uses a color-coded food system that simplifies complex nutritional data for the average user.

Proprietary 'Points' system creates a unique ecosystem that is difficult for generic trackers to replicate.

Strong community support and live coaching features provide a human element missing in automated trackers.

New Kids on the Block

Positions itself as a 'lazy' fitness solution, directly targeting the friction of traditional, time-consuming workout apps.

Short-form, high-impact workout routines designed specifically for users with limited daily availability.

The outtake for Weight loss tracker - BMI

Strengths to defend, gaps to attack

Core Strengths

  • Privacy-focused 4-digit PIN protection secures sensitive health data
  • Minimalist UI reduces cognitive load for daily logging
  • Integrated photo-diary functionality supports personal progress documentation

Critical Frictions

  • 30-day graph limit restricts long-term progress visualization
  • Data-loss incidents post-update erode user trust
  • Lack of ad-free monetization tier limits revenue

Growth Levers

  • Implement cloud synchronization to prevent data loss
  • Introduce premium ad-free subscription model
  • Extend graph date ranges to support long-term retention

Market Threats

  • Data-loss reports driving users to competitors
  • AI-logging features in rival apps reducing manual entry utility
  • Established clinical-grade competitors capturing health-conscious segments

What are the next best moves?

highInvest

Ship cloud synchronization because data-loss reports are driving churn → stabilize retention

Multiple reports of historical data disappearing after the latest update

Trade-off: Pause the graph-range expansion sprint — data persistence is a higher-severity retention risk.

mediumPivot

Introduce ad-free premium tier because users explicitly request it → increase revenue

Users state they would pay to remove ads to support development

Trade-off: Deprioritize the UI refresh — monetization path has higher immediate impact on sustainability.

A counter-intuitive read

The app's simplicity is its primary vulnerability; by avoiding clinical complexity, it fails to provide the long-term data utility that prevents users from switching to more comprehensive trackers.

Feature Gaps vs Competitors

  • Cloud synchronization (available in Lose It! but missing here)
  • Barcode scanning (available in Lose It! but missing here)
  • AI-driven food recognition (available in Foodvisor but missing here)

Key Takeaways

The app excels at simple, private weight tracking, but the recent data-loss incidents and 30-day graph limit are driving users to more robust competitors, so the PM must prioritize data persistence and ad-free monetization to stop the churn.

Where Is It Heading?

Declining

The health-tracking market is consolidating around apps that provide long-term data persistence and AI-assisted logging. This app remains exposed due to its reliance on manual entry and the recent instability of its data storage, so the PM must address these reliability issues to prevent further user migration to more stable competitors.

Data-loss reports following the latest update cause significant frustration, which directly correlates to an increase in uninstalls.

The 30-day graph limitation prevents long-term users from seeing total progress, leading to dissatisfaction and eventual churn.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Weight loss tracker - BMI, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

The app faces increased churn risk due to unresolved data-loss reports and a lack of monetization, despite maintaining a stable minimalist value proposition.

declined

Sentiment score decrease

added

Monetization weakness

added

Cloud sync gap

added

Competitive threat from AI

Cite this report

Marlvel.ai. “Weight loss tracker - BMI Intelligence Report.” Updated May 18, 2026. https://marlvel.ai/intel-report/health-fitness/weight-loss-tracker-bmi

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Data licensed under CC-BY-NC 4.0